Zhu Lian: We are changing the way people treat Chinese products | Foreigners tell stories · Overseas employees watch China ⑤

Following last year's "Centennial Party · Foreigner Story" 100 episodes of media products, after the domestic and overseas playback volume exceeded 1.6 billion, the "Foreigner Story" ushered in the second season- "Overseas Employees Watch China".

Overseas employees of 100 different countries use the most grounded way to tell their opinions in Chinese central enterprises and Shanghai Enterprises' overseas branches, and to tell China in their eyes.

The fifth issue invited Zhu Lian Robert from France, who worked for SAIC European Branch.

"Foreigner Story · Overseas Employees Watch China" No. 5

Name: Zhu Lian Robert

Nationality: France

Occupation: Director of Sales and Network Director of SAIC European Branch

Not long ago, the first thousand SAIC MG global vehicles departed from Shanghai Haitong Wharf, crossing the ocean to "seize" the European market, and will be launched in Europe on September 13 this year. On this day, Zhu Lian Robert, director of sales and network director of SAIC European Branch, has long been looking forward to it.

On January 5, 2021, Zhu Lian Robert became the first batch of foreign employees in France. With the joint efforts of China -French employees, in 2021, the MG brand in France from only one dealer to more than 140 dealers, from only four or five employees to the final recruitment of 46 local employees, and sales broke through 5,000 units, this data is constantly refreshing. "Last year, MG was one of the most impressive brands in the French market. We really were proud of the achievements we achieved in less than a year, and I was proud of this."

Starting from scratch like startups

"At that time, there were only 10 people in our team. They were crowded in the first old office of SAIC France and faced new challenges, just like a startup starting from scratch." Zhu Li'an still remembered that the situation of the newly arrived in SAIC France still remembered Essence

Because he had previously worked in the Japanese and Korean brands and went to Asia many times, Zhu Lian had a better understanding of Asian and Chinese culture. "I saw a lot of MG cars running on the road, especially in Thailand and Indonesia. The strategy and quality of this brand left a deep impression on me. When I saw the news of MG recruitment, I felt that this brand was heavy. A great opportunity to return to Europe, I am also very willing to join this brand of rebirth, which is very meaningful for me. "

At first, MG's brand awareness in France was very low. However, after sending the information about the recruitment dealer, what Zhu Li'an did not expect was that 500 dealers and potential investors came to apply, and finally formed a network including 140 dealers. "In France, about 100 dealers are the Internet scale of the mainstream dealers in France. Our goal this year is that the network coverage rate at the end of the year will reach 180, which is the closest MG sales service network of our full French customers. It is only 40 kilometers away. I feel proud and surprised. Chinese -funded enterprises like us, French investors are so willing to cooperate with us to show such high enthusiasm. "

Zhu Lian said emotionally: "I have more than 15 years of experience in the automotive industry, but this is the first time I have faced such a challenge to create a brand from scratch. We are very proud of a company. We recruited a lot of talents to work together, which is a very remarkable challenge for me. "

Change the stereotype and speak by the product

Zhu Lian believes that the confidence of dealers and investors mainly comes from two aspects. First, the MG brand is backed by steam. SAIC Group is the largest car company in China and the earliest car company in China to lay out global strategies in China. This impresses all investors. Designing avant -garde and good performance meets the needs of French consumers.

"I personally think that the French people have changed a lot about the Chinese economy or Chinese company, especially in the past five years. Before, the French people mostly thought that China was a large factory and was just a large manufacturing country. In France, there are brands such as Huawei, DJI and Xiaomi. People have begun to think that Chinese companies are companies with scientific and technological content. The same is true for the MG brand. This is not only because we provide cars that meet the needs of local consumers in the market. More importantly, we truly provide some high -quality, long -term warranty, and comprehensive products, so that people can see that MG is a brand with historical precipitation and scientific and technological content, not a cheap brand. "Zhu Lian said that SAIC is the world for the world. The tailored MG4 Electric will be launched in Europe. This is a real "global car". He believes that French consumers will like this car. "We are trying to change the image and change the way people look at Chinese products. Now, consumers in France know -when they buy an iPhone, or even if they buy Tesla cars, these products are all in China in China. The quality of production is comparable to other countries, and even better. We are proud of working for Chinese companies and proud of selling Chinese products. I believe that the company's products are very competitive because the Chinese factory is very competitive because the Chinese factory In the impression of Europeans, it has developed from the world's foundry into a global technology R & D factory that master core technology, has independent intellectual property rights, and rely on future research and development to lead the industry. "

Looking forward to seeing Shanghai's skyline

"I have to say that the daily work in MG France is more like fighting every day, not a romantic French fairy tales, because we have been working hard to create this brand and to make MG's success in the market. "Zhu Lian laughed," We are a Chinese company in France and a company with a multicultural. Although we have a certain difference in working methods, we are learning each other every day and we can quickly adapt to each other. The reason why we can achieve such a huge success is because we can combine the two cultures of China and France. "

What regrets Zhu Lian is that he has not been to mainland China yet. "I hope to visit my colleagues at the Shanghai Headquarters of SAIC Group or the factory of the group. At present, we are just through a team video conference or online meeting. I am full of longing for everything in China. Every day we are discussing Shanghai in Shanghai. Life, and how they live with their families, they show me a lot of photos. I especially want to go to Shanghai. It is like Paris in the East. I really want to appreciate the Shanghai Skyline as soon as possible. "

Zhu Lian is a super fan of Asian cuisine. He likes Sichuan peppers. He often watches the series of documentary "Flavor Origin". "The favorite food is cumin and peppers fried Xinjiang mutton. I have tried to make it. I also try to learn more Chinese cuisine through my colleagues, and we also have the opportunity to go to many restaurants to taste different dishes. They also take me with me. Go to experience hot pot and similar Chinese food. "

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Information: Xinmin Evening News

Edit: Bi Yangjing

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