My Entering Boic Story • Big Platform | Dr. Wen Zeyue: The Expo is accompanied by the Expo, witnessing the new journey of Audi in China

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo.

On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors".

Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

Audi China President

Dr. Jürgen UnSer (Dr. Jürgen)

This year marks the 50th anniversary of the establishment of diplomatic relations between China and Germany, and it is also the first year when I return to China and take the new Audi Chinese president again. For more than 30 years, Audi has been deeply trusted by Chinese users, and has also witnessed the process of the Chinese automobile market growing into the world's most dynamic car market.

I came to China for the first time in 2013, and then worked here for 7 years. During this period, I promoted the construction and operation of Audi in Foshan, Tianjin, Qingdao and other places. In recent years, the achievements of Audi's development in China have been inseparable from the "Chinese speed" and hard -working Chinese employees that have admired the world.

This year, Audi will go to the "Fourth Presbyterian" to go to the "Covenant of the Expo". Participating in the Fifth Expo will also become the top priority for me to take over Audi China ’s business relay. Back to China again, I am very much looking forward to being able to better grasp the surging vitality of the Chinese market through the Expo and write a new chapter in Audi's development in China.

The Expo has successfully held four sessions, becoming an important window for sharing development opportunities in China and the world. It has also witnessed the transformation of Audi as a global luxury car brand to electrifying and sustainable high -end travel providers.

2018 coincides with the 30th year of Audi entering the Chinese market. At the first expo, Audi first appeared in China for the first time E-TRON. As a result, Audi officially opened a new era of the development journey of electricalization in China. At this milestone moment, with the rich experience and keen market smell of China, Audi fully demonstrated the latest achievements of future travel methods through the Expo.

One year later, the Audi E-TRON not only appeared at the second Expo again, but also the month when the Expo closed, the Audi E-TRON was closer to Chinese consumers-officially landed on the Chinese market. In the following 2020, we continued to strengthen the electrification offensive and displayed three Audi E-TRON family iconic electrification models at the 3rd Expo to further enrich Chinese consumers' choices for sustainable future travel. Similarly, this year, Audi E-Tron brought Chinese users' expectations for green travel to the Changchun factory for the first time and entered the localized production stage.

In 2021, on the eve of the Fourth Expo, Audi announced a new corporate strategy worldwide, using electrification, sustainability and digitalization as the strategic goal of future companies. With the Dongfeng of the Expo, we brought Audi RS E-Tron GT and GrandSphere concept cars, fully demonstrating the brand spirit of Audi "breakthrough" and a firm commitment to sustainable development. In the same year, Audi achieved a milestone for the cumulative 7 million vehicles, and became the first high -end car brand in China to achieve this sales result.

This year, we have released the "Audi China for Forge for 2030 Strategy" to further practice the commitment to deeply cultivate China. Looking forward to the future, in the fifth year that is about to meet with the blog, Audi will provide more firmly to provide Chinese consumers with high -quality electrification products that meet personalized needs, continue to increase their local R & D investment in China, and will be electrified in electricization. , Digital, intelligent, and sustainable areas. In this context, Audi FAW New Energy Automobile Co., Ltd. officially laid the foundation in Changchun in June. This will be the first production base for producing pure electric models in China to produce pure electric models in China, which will play a key role in promoting Electrification and localization strategies in China.

China has a huge market volume, strong manufacturing capabilities, high -efficiency and complete logistics and transportation system, leading intelligent and digital technology, continuous opening -up policies, and a good business environment. The many advantages of the market have gathered together to create unlimited opportunities for multinational companies. I firmly believe that this vibrant market in China will be the key key to the Audi brand's long -term success, and the Expo will be an excellent window for us to better seize strategic opportunities. Through the Expo, Audi will understand China more.

With the good wishes of the development of Audi in China, I look forward to the arrival of the Fifth Expo to add new impetus to the development of Audi in China.

Dr. Jürgen UNSER, Germany, joined the German Volkswagen Group in 2004, and served as a management position in the production planning and production strategy department of Volkswagen's commercial vehicles, Audi production departments and Volkswagen Group.From 2013 to 2019, Dr. Wen Zeyue served as Deputy General Manager and Director of FAW-Volkswagen Automobile Co., Ltd. (Technology), responsible for technology research and development, product management and manufacturing.From January 1, 2022, Dr. Wen Zeyue officially served as the president of Audi China.This year, with rich experience in the Chinese market, he will lead Audi to participate in the Fifth Expo and actively promote Audi's future development strategy in China.Participate in the "My Entrance Story" solicitation:

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No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life.Know the story tells us.

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