The Huizhou Shopping Festival is here!30 million+consumer vouchers, "8+N" market promotional hot golden autumn consumption season

Huizhou Daily (Reporter Liu Weiwei correspondent Liu Wei Liu Min and Liu Minyong) On September 3, it was directed by the Huizhou Municipal People's Government, sponsored by the Municipal Commerce Bureau, the Municipal Party Committee Propaganda Department, Municipal Culture, Radio, Television Tourism and Sports Bureau, Municipal Village Promotion Bureau, Municipal Market Supervision The 6th Huizhou Shopping Festival and Autumn Consumption Promotion activities organized by the Administration of Administration and County (district) and organized by the Municipal Retail Commercial Industry Association were officially launched. This year's shopping festival lasts from September 3 to September 26, for 23 days. In this golden autumn season, relying on 30 million+"Huimin Tesco" consumer coupons, 8 special sections of special activities, "N" theme marketing activities, more than 50 merchants, 5000+ brands, Huizhou will start a new shopping and entertainment experience.

Citizens are shopping in various commercial districts in the urban area. Photo by Liu Weiwei, a reporter from Huizhou Newspaper, all media reporter Liu Weiwei

The second round of consumer vouchers on September 16th

At 12 noon on September 3rd, as one of the special activities of 8 key sections, after 5 days of registration appointment, the first round of the "Huimin Tesco" consumer ticket issuance event was drawn. It is reported that the second phase of consumer coupons issued three platforms: UnionPay Cloud Flash App, WeChat Mini Program, and CCB Life APP, issuing a total amount of 30 million yuan. Consumers can register for the raffle on the three platforms at the same time. Each platform can only win a random voucher at most. If you are lucky, the three platforms can win. , 300 minus 100. When citizens spend on the consumer of consumer coupons, they can directly deduct consumer coupons according to the platform guidelines.

In terms of amount, the total amount of the first round of ticket issuance was 18.8 million yuan, of which the amount of issuance of the WeChat "Huizhou Consumer Conduct" platform was 7.8 million yuan, and the amount of the number of coupons issued by UnionPay Cloud Flash Pay "Tesco Huizhou" platform was 10 million yuan. The amount of ticket issuance is 1 million yuan. According to statistics from the municipal business department, as of 11 am on September 3, the three major platforms: WeChat Mini Program, UnionPay Cloud Flash App, and CCB Life APP have 900,000 people, 31,000, and 21,000 people register for appointment. 216,000 people received consumer vouchers.

There are two rounds of lottery opportunities in this event. If there are no winning prizes in the first round, those who have registered in the first round will automatically enter the second round of appointments. Those who have no appointment need to re -appointment for registration. The second round of draw time is 12:00 noon on September 16. The validity period of the nuclear sales is within 10 days after winning. The first round of unused consumer coupons was automatically recovered, rolling to the second round of issuance; the amount of the second round of ticket issuance was 14 million yuan. The municipal business department reminds that the consumer coupons issued this time are only applicable to the physical store consumption in the administrative area of ​​Huizhou, and cannot be used for takeaway on the pure online platform.

Citizens' Shuidong Street conducts shopping consumption. Photo by Zhou Nan, a reporter from Huizhou Newspaper All Media

Consumer vouchers can be superimposed with merchant discounts

This shopping festival is composed of the "8+N" framework, including the linkage promotion of the department store in the mall, the "Taste Exploration of Dongjiang Chopsticks" Cantonese cuisine Huimin activities, the second phase of "Huimin Tesco" consumer vouchers, Huizhou brand promotion activities , Household Appliances, "Replacement with the Old" special activity, car promoting consumer activities, Guizhou cargo benefits, and vibrant night economy; at the same time, various market entities will also carry out "N" theme marketing activities.

From the perspective of specific preferential activities, in addition to consumer vouchers, citizens have discounted activities such as discounts, full reductions, and delivery in the mall, and various added value -added activities such as discounts, full reduction, and delivery of independent merchants. , Merchants issue universal coupons or offline discounts through their own online platforms, as well as bank cards such as Bank of Communications and Ping An Bank, which can be superimposed with consumer vouchers. In other words, the total discounts launched by the city will be far exceeding 30 million yuan in this shopping festival.

The reporter learned that after the shopping festival was launched, major shopping malls in the city quickly responded to launching various superposition discounts. For example, Hong Kong Hui Shopping Center, citizens can receive 300 yuan shopping allowance and 200 yuan brand coupon based on consumer vouchers.

Citizens consume in supermarkets. Photo by Zhou Nan, a reporter from Huizhou Newspaper All Media

Shopping festivals to create a red fire consumption atmosphere

In addition to applying for consumer vouchers, several major landing activities at this shopping festival have also attracted much attention. For example, Huizhou brand promotion activities will focus on displaying the brand industry that promotes the image of Huizhou. By issuing the "Huizhou Brand Product Special Consumption Voucher", the influence of Huizhou brand products is further expanded; shopping mall department store linkage promotion activities hold large commercial districts as carriers as carriers to hold the city in the city to hold the city in the city. Lien promotional activities, shopping malls and shopping malls participating in the shopping festival activities, mobilize the company and merchants during the shopping festival to carry out corresponding inside and outside promotion and cultural activities during the shopping festival to achieve the entire city linkage of the shopping festival.

"Wendongjiang Chopsticks Biography Sifang" Cantonese cuisine Huimin activity is led by the Huizhou Catering Service Industry Association. Published a series of activities of the two -dimensional code and the Dongjiang cuisine promotional videos that integrated with the city. ", Huizhou" Cantonese cuisine "punch -in ride, Huizhou food map, etc., attracts potential customer consumption. At the same time, shopping malls with conditions for external squares can organize the "Food Festival" activities during the event to carry out rich street catering cultural activities. During the special activity of the "new replacement of the old" home appliance, the relevant provisions of the 13 departments such as the Ministry of Commerce and other 13 departments on promoting the consumption of green smart home appliances will be issued, and the government will issue green smart home appliance purchase subsidies, manufacturers' concessions, old machine recovery deduction discounts, Overlapping home appliances promoting special activities. It mainly organizes consumer activities by organizing TCL and other enterprises, encouraging the support of green energy -saving appliances consumption, and holding home appliances update consumer public welfare publicity actions.

Automobile -promoting consumer activities have carried out a series of promotions through the "Automobile Consumption Festival". The event will focus on "extended the new energy vehicle purchase tax policy to the end of 2023 and the purchase tax of the fuel vehicle below 300,000 yuan", and through the "live broadcast+cloud purchase vehicle ", Organize car dealers to carry out centralized publicity, allow profit marketing, launch a series of gift packages, etc., and deploy cars to promote consumption with online malls and offline physical stores to improve the radiation and influence of automotive brands. At the same time, new activities were carried out at the scene to promote the further recovery of the car consumer market.

The "Guizhou Camouflage" event set up a special product area and counter in the southwestern Guizhou State Guizhou Guizhou Guizhou in the shopping festival. Wanjia's "product docking meeting further promotes exchanges and cooperation with southwestern Guizhou.

The "Vigorous Night Economy" activity encourages qualified entertainment venues, museums, art museums, physical bookstores, cinemas, theaters, etc. to extend the open hours, open night visits on holidays, and host night performance activities. Highlight the five major formats of fashion shopping, specialty catering, entertainment, leisure, tourism, and sports.

According to reports, various landing activities will focus on high -frequency consumption scenarios such as commercial super, catering, as well as key industries and fields such as automobiles, home appliances, cultural tourism, etc., and organize special promotion activities in various pedestrian streets (business areas) and convenience of people. Consumption enthusiasm, to promote the strong consumption atmosphere of "coming and going, booming".

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