"Her power" blooms in the Chengdu Auto Show, Eura Kaishi has an advanced new attitude

Encounter beautiful flowers and taste trendy fashion. On August 26, at the 2022 Chengdu International Auto Show, Euler Motors worked hard to create a dreamy Euler Garden, becoming one of the hottest and most fashionable punch locations in this auto show. "Mysterious Flower World", "Charm Flower Fair", "Fantasy Flower Image" and many other romantic theme experience areas, showing the advanced new attitude of the Orala brand; in addition, Euler Automobile also brings brand services Sharing with cutting -edge technology, there are even more stars such as lightning cats and ballet cats.

"Love women's car brands more" -This is a new brand positioning that Euler breaks through routine thinking and boldly proposed. In just a few years, in the face of the fierce competition in the new energy market, Euler has stepped out of his own differentiated path, successful in the circle, and let the automotive industry see the "her power" that cannot be ignored.

Focus on women's leadership forward

Whether it is the awakening of women's independence, or the enhancement of the care and inclusiveness of women, women in the new era are becoming more and more mature, rational, and rich. Not only are they economical independence, they are also enthusiastic about life, strong consumer demand, and the right to speak socially is expanding.

As the first car brand that is more positioned and loves women, Euler keenly aware that companies are not just facing the simple "her economy", but also to be closely linked to women in the new era in terms of values ​​and spirit Resonance of emotion.

To love women more, it is to focus on women, listen to women's user needs, and create exclusive special services from the perspective of women to meet the attitude of diverse and self -pleasing life. Simply put, where the user is, Euler goes; where is the interest of women and where Euler's favor is.

To this end, Euler has carefully created online and offline circle of fans, continuing to form a good interaction with women, and a series of caring brand activities came into being. Such as the good cat music bureau, ballet holiday, good object research institute, sweet running, good cat love wife day, etc., which not only meets women's needs in many ways, but more importantly, Euler also breaks the traditional old concepts and past women's labels. The "her power" full of beauty, love, and freedom is passed, helping women in the new era to show her self and live wonderful.

Whether it is the Oulan Garden at this auto show, or a series of countless cross -border linkages, Euler has refreshed the new value of "love women more" again and again, and successfully created a full humanities. Caring, temperature brand image, and also won the trust and recognition of more and more users.

Start -up technology blessing strength is full

Euler has a deep interpretation of the brand positioning of "more love women". Different from other car brands, Euler has a different approach, and has successively launched a number of models designed for women, such as the first female exclusive car cat cat with more than 50 women's design patents. Wait, with its fashionable appearance, bright color matching, and rich configuration, it not only leads the industry's retro fashion new trend, but also obtains high recognition of new energy markets, especially female users.

Not only that, to solve the anxiety of women's car and give women more safely, it is always Euler's "promise of love." This not only reflects the safety and social responsibility of a car company, but also shows the temperature and feelings of China's new energy brands.

Based on accurate insights on female users, the Euler Lightning Cat, which is positioned "sexy pure electric coupe" at this auto show, also launched a new car color "tourmaline gray". The car not only has high value, but also is more eye-catching is the two frontier technologies of Euler's "Worry-free Battery" and ORA-Pilot 3.0 smart driving assistance system. The big pain point has become a breakthrough in refreshing the industry's cognition.

For new energy vehicle brands, battery safety performance represents the technical heritage and strength of the brand. Starting from "user safety", Euler Automobile brought a safer power battery pack- "Worry -free Battery", using honeycomb energy short knife cells, through innovative system design, strict production technology and quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict, strict, strict quality control, strictness, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict quality control, strict, strict, strict, strict, strict, strict, strict, strict, strictness, and strictness. Davidment verification and cloud big data monitoring to ensure the safety of power batteries and vehicles. Its core advantage is that the five security protection systems, including structural safety, pressure safety, heat insulation safety, insulation safety, intelligent security, etc., can not afford fire and do not explode.

In addition to battery safety, ORA-Pilot 3.0 intelligent driving assistance system, also uses safety priority as the underlying logic, has a leading perception architecture at the same level, a strong active obstacle avoidance reminder and braking function, better HWA+NOH high-speed leading sailing Auxiliary driving experience, for users to realize the use of car scenes, provide good driving, stop and safer intelligent vehicle experience.

It is not difficult to see that with the blessing of exclusive cutting -edge technology, Euler is continuously expanding the product matrix with strong products and continuous innovation strength, setting off a new wave of women's travel.

Public welfare dreams bloom wonderful

As a pioneer of the female automobile industry, Euler has continuously improved his own "love women" brand DNA and express his love for women in various ways.

At this Chengdu Auto Show, the "Genius Mom Blooming Plan" jointly launched by the Euler Motors and the joint welfare of Phoenix.com was officially launched to help the "genius mother" blooming from the mountains and other mountains in Gansu, Sichuan and other places. Together with them to protect the embroidery, Dongxiang thorns, and more non -heritage culture. Euler will also integrate multi -party resources with the "genius mother" co -creation, and use the co -creation results for car product development, channel display, public welfare sales, etc. This is worth a great praise! Focusing on "her power", conveying love and goodwill, and empowering women to build a better life is the long -term social responsibility of Euler.

Through public welfare operations, Euler not only "loves women" has been implemented to help women achieve self -worth, but also promotes the brand's advancement. With the opening of public welfare operations, I believe that Euler's "love women" brand value connotation will also be more popular.

At this Chengdu Auto Show at the fourth anniversary of the Euler brand, Euler has always ran on the differentiated track, and is committed to providing female users with warmest, intimate, professional products and experiences, resonate with users, create with users, and continuously expand to expand User circle layer. This is why Euler successfully ranked among the first camp of the new energy market in just four years and harvested many loyal fans. In the future, Euler will continue to seize the opportunity to move forward on the differentiated track, let us wait and see.

Source: Chongqing Daily Client

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