New Economy Ten Years | Zero Running Cars Zhou Ying: Self -research to create core competitiveness in the whole region
Author:Zhongxin Jingwei Time:2022.09.02
Editor's note: The boundary between the new economy and the traditional industry is gradually abundant. In the past ten years, how does new economic companies build new game rules? How can traditional industries be transformed by new economy? What new tracks and new air outlets will emerge in the future? Zhongxin Jingwei launched a special report of the "Ten Years of the New Economy" to record the typical stories of the new economy and new formats, in order to reflect the magnificent journey of China's economic transformation and development.
Zhongxin Jingwei, September 2 (Niu Chaoge) "The next research of zero -run cars focuses on intelligent driving. At present, software+hardware developed by algorithm, perception and data, and self -study will continue to increase in intelligent driving and high calculations. The R & D investment of the platform has made intelligent driving into the core competitiveness of the future of zero -run cars. "Zhou Ying, general manager of Zero Running Auto Marketing Department, said in an interview with China Singapore Jingwei recently.
Global self -research to create core competitiveness
Zhu Jiangming, the founder and chairman of Zero Running Cars, publicly stated, "Smart driving, intelligent network connectivity, and Sandian systems are like the three major pieces of oil vehicles. Car companies must master themselves." He said that at the most difficult time Poor R & D, which gives it a chance and speed of catching up after the funds are in place. "We always think that smart driving technology is the lifeblood of this industry."
In Zhou Ying's view, Zero -Running Motor's first integrated technology in the world's first mass -produced battery -free CTC battery chassis in April 2022 is the latest display of the results of the self -developed route in the entire region in seven years.
The global self -research of zero -running cars refers to the key software and hardware in the core system and electronic components of the self -developed smart electric vehicle, which revolves around intelligent and triangle systems to create smart electric power, smart cockpit and intelligent driving. Build an independent technology research and development system to create a complete body of smart cars.
According to Fhstanalin's information, Zero Running Motors is the most vertical integration of China's most vertical integration. "The business model of vertical integration greatly simplifies the supply chain, and zero -running cars can reduce the procurement cost and ensure the stability of the supply chain in the production process. The higher the vertical integration, the ability to resist external risks under uncertain factors such as epidemic conditions. The higher the higher, "Zhou Ying said.
According to Zhou Ying, the highly vertical integration of independent research and development and independent production can also reduce the company's cost in R & D and production, more conducive to the achievement of scale, and also gives zero -run cars very high cost -effective.
The prospectus of the zero -run car shows that from January to June 2022 to June, the scientific and technological income of Zero Run reached 50.082 billion yuan, an increase of 479.4%year -on -year, and the performance in the first half of the year had greatly exceeded the 3.132 billion yuan in 2021. Its gross profit margin from 2019 to 2021 was -95.7%, -50.6%and -44.3%. The latest data shows that the gross profit margin in the first half of 2022 improved from -2.1%in the first half of 2021 to -26.0%. With the increase in car delivery, its gross profit margin is improving year by year.
Analysts point out that unlike other new forces, because the zero -run sales model is mainly dealers, revenue is to deduct the net income obtained from the income from the income to the dealer, so under the same size, The revenue on the financial statements is lower than the general direct -operated companies. If the caliber of the same accounting treatment is adopted, the proportion of traditional car dealers' rebate income is usually 5%to 15%, and the performance of zero -running gross profit margin should be improved a lot than displayed in the audit report. After deducting this part, the gross profit margin of zero -run car may be shorter than the current market expectations.
"In the future, with the increase in delivery, especially the increase in delivery of products for mid -to -high -end mainstream market products, it can help zero running to quickly improve financial performance." Zhou Ying said.
The delivery data just announced on September 1 shows that Zero Running Technology delivered 12,525 units in August, an increase of over 180%year -on -year. From January to August 2022, the company's cumulative delivery volume reached 7,6563 units, which significantly exceeded the annual delivery volume in 2021. In April, the new forces were delivered first.
New car C01: aim at the mid -to -high -end car market
In Zhou Ying's view, every model launched by Zero Running Motors has different mission. "The T03 released in May 2020 is the positioning of high -end smart cars, and also accumulated an important experience in mass production cars for zero -run cars. The C11 is positioned as a full -level full -matching pure electric SUV. It is the first model to move towards the mid -to -high -end market. In the past two months, the delivery accounted for more than 50%; the C01 released in May 2022 focused on the mid -to -high -end sedan market. "Zhou Ying said.
The mid -to -high -end automobile consumer market has always been a long -term positioning of zero -run cars. The C01 released in May is aimed at this market. According to Zhou Ying, C01, as the first mass production model equipped with CTC battery technology, pre -sale single volume It meets the expectations of zero -run cars.
"Since pre -sale, Zero Run C01 has exceeded 100,000 orders as of August 31. It will be officially launched on September 28. It is expected to start delivery at the end of the third quarter." Zhou Ying said.
In April 2022, under the influence of the epidemic, a lot of new forces car companies encountered difficulties in the production of vehicles.
Zhou Ying introduced that the zero -run car resumed the normal production rhythm in May and the factory side, and the delivery volume reached a record high. "In terms of factories, Jinhua Factory has established a set of closed -loop management mechanism to ensure production and transportation during the epidemic. In terms of supply chain, zero -running cars adopt a multi -supply enterprise and multi -regional planning mechanism. Taking batteries as an example, zero running cars of the zero running cars T03, C11, C01 and other models will provide a number of suppliers to provide standard battery cells to solve the problem of supply difficulty and adapt to all models of zero running. "Zhou Ying said. In addition, Zhou Ying also revealed that a new factory will be built in Hangzhou this year. "Our factory in Jinhua has two fully automatic stamping production lines. In the welding workshop, a 100%automation rate of five main production lines has the complete production capacity from the core components of electric vehicles to the entire vehicle. Increase accuracy in a cost -effective manner. In 2022, a new factory will be started in the Qiantang New District of Hangzhou. The new Hangzhou plant is planned to adopt a fully automatic production line, which is expected to cover an area of over 542,000 square meters. "Zhou Ying said.
"Out of the sea" is on the road
A few days ago, Zero Running Cars has been listed through the Hong Kong Stock Exchange. This means that Zero Running Cars is expected to become the fourth new vehicle -building enterprise that landed on the Hong Kong Stock Exchange after Weilai, Xiaopeng, and ideal cars.
It is reported that in terms of sales, Zero Running Cars has set up a number of direct -operated zero -run centers in Hangzhou, Beijing, Wuhan, Shanghai and other places, and sales stores also cover major cities in the country. As of July 31, 2022, Zero Running Technology Sales and Service Network covered 443 stores in 151 cities in China.
Under the wave of electricization, Chinese car companies are expected to achieve overtaking, and going to sea has become a must -have for many new energy vehicle companies after listing.
According to Zhou Ying, the sales network of zero -running cars is not limited to domestic. "We plan to set up the first overseas flagship store in Europe by 2023, and enter other major markets around the world at the right time." Zhou Ying said.
CITIC Securities Research Report pointed out that from the long -term perspective, China has a huge population base and market, leading overseas electrified local supply chain, and high -speed iteration intelligent electric vehicle products. Chinese electric vehicle companies are expected to start with Europe as the starting point to open a new new point to open a new new point to open a new new point to open a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to start a new new point to open a new new point to open a new new point to open a new new point to open a new new point to open a new new point to open a new new point to start a new new point to start a new new point to open a new new point to open a new new point to open a new new point to open a new new point to start a new new point to start a new new point to open a new new point to open a new new point to start a new new point to open a new new point to open a new new point to start a new new point to start a new new point and start a new new point. Energy vehicles' "great sailing era" opens a larger market space in the world. (For more report clues, please contact the author of this article Niu Chaoge: [email protected]) (Zhongxin Jingwei APP)
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