New energy vehicles have new gameplay Lan Tu's first individual high -level high -level and luxury also has personality

Text/Jujin Ci Picture is provided by Lan Tu

At the 2022 Chengdu International Auto Show, in addition to the continuous "C position" of new energy models, new energy customization models have increased significantly. And Lantu Automobile officially released its first personalized customized ecosystem at this auto show. What does this ecosystem mean? What are the products born in this ecosystem different? It has attracted widespread attention and discussion.

Why does Lan Tu try to try water car customization

Lantu Motors chose to release the first individual customized ecology in Chengdu this time because Chengdu issued a car that customers can specify the color scheme 33 years ago. Color customization services, in the era when the car belongs to "rare objects", can "play" such advanced configurations, showing the avant -garde of the Chengdu people. Today, Chengdu has the reputation of a fashion capital, a good fashion consumption environment and a foundation foundation for fashion, and citizens' awareness of consumption. Therefore, Lantu Automobile first launched two customized models in the Chengdu market, which fully confirmed that Chengdu will become the important and key market for the implementation of custom ecology.

With the rise of the new generation of consumer groups, they are more pursuing unique personality and lifestyle, and car products combining personalized and customized automotive products show great potential. Looking at the market, from Maybach to Wuling, from RV to pickups, it seems that each market segment has a custom car, but carefully studies have found that the customized cars on the market are more on the appearance, cockpit, consumers themselves themselves ,’s itself Personal demand is not obvious.

At the same time, due to the constraints of relevant domestic regulations, there are currently few personal compliance modification categories, the market is irregular, the price is opaque, and there is no pain points such as warranty after the modification. As a result, many users are still discouraged by personalized customization.

Based on the above status, the domestic car customization market is in the ascendant. In order to bring a better experience to users, Lantu Automobile explores the "ecological partner" model, builds an official custom platform, and expands customized products on the existing model series (including research) Quality quality.

What is the difference between Lan Tu custom ecology?

Lantu Automobile provides personalized customized "front" and "rear installation" services, which can realize the four characteristics of user needs in depth, professional output of customized solutions, mass production levels, and later installation customization. User "Thousands of Thousands" product experience.

Among them, the front installation meets the common needs of users. It is created by Lantu Automobile with users and ecological partners before mass production. After professional adjustment and design, the vehicles not only have a higher face value, but also can achieve better performance control in performance control. balance. The latter is based on mass production cars to meet the personalized needs of each user. It adopts a customized solution such as kit customization and boutique customization. The most important thing is that all vehicles customized by Lantu cars can be on the road smoothly and worry -free.

In the era of electrification, everyone can enjoy personalized luxury, and more advanced personalized customization, which requires technical integration and injection. The reason why Lantu can challenge the personalized custom ecology is to rely on the strong core technology self -developed capabilities and production capacity.

In the first half of this year, Lantu Automobile won the "Jury Award" of the 2021 China Auto Fengyun Ceremony with outstanding performance, intelligent performance and luxury quality. In addition to the acceleration performance, power experience, safety, driving comfort, body and interior material, and interior exterior design of the vehicle, this award settings have added intelligent auxiliary driving systems, connected cars, and air in -car air. Evaluation of quality, in -car noise, electromagnetic radiation and other indicators. Lantu's work, Lantu Free finally won the prize with the first total score, and his comprehensive strength cannot be underestimated.

Zhang Jian, director of the Industry Development Department of the China Automobile Industry Association, has said that personalized customization brings great challenges to the entire vehicle manufacturing process, supply chain system, product delivery capacity and cost control capability. And this is exactly the advantage of Lantu Automobile. As a new high -end brand of Dongfeng Motor, Lantu Automobile is quite familiar with the car -building process, but also formed a new and intelligent advantage of digital and intelligent under the empowerment of 5G technology. It can not only fully ensure the design and performance coordination of customized products, but also produce high -quality products.

Two custom models are listed

At the auto show, Lantu Automobile first brought two customized models. "Lan Tu FREE DNA" is officially launched as a performance-level intelligent electric SUV Lan map FREE. The price is 379,900 yuan -419,900 yuan, limited to 3,000 units. "Electric Luxury flagship MPV" Lan Tu Dreamor's private custom version new appearance and interior are also announced.

Liu Zhanshu, deputy general manager of Lantu Automobile Sales Service Co., Ltd., said at the Chengdu International Auto Show that from the perspective of the industry, the two cars of Free DNA and Dreammen have different partners to participate in the co -creation. The modification culture of customized ecology or electric vehicles is strengthened to change the prejudice of "electric vehicles are not suitable for modification" in the industry.

"Lan Tu FREE DNA" is a personalized customized version of the performance -level smart electric SUV Lantu FREE, which is jointly created for Lantu Automobile and personalized customized brand Chuangan DNA.Tai Chi culture shows the performance of China, and it also shows the aesthetic confidence of Chinese car people.The "Lan Tu FREE DNA" accelerates 4.3 seconds, which is one of the SUVs with the strongest performance parameters at present, which can reach 200km/h at a speed.Dreaming home private customized version of many appearance interior colors have been opened in Lantu Automobile APP.In terms of interior, the dreamer's private customized version can be optional on the sky;

As Zhang Jun said, personalized customization formats may become an important part of the entire automotive marketing ecosystem, and it will also become an important driving force for brand promotion and marketing model changes.In the era of intelligent electrification, the car brand is being reshaped. Lantu Automobile is one of the new players who are aiming at this opportunity. From the custom market, Lantu Automobile's move is worth looking forward to.

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