The 2022 Winter Expo will open on September 1st

The 2022 International Winter Movement (Beijing) Expo (hereinafter referred to as the "Winter Expo") will be held in September 1st to 5th. This Winter Expo will continue the theme of "ice and snow power", and focus on international, professional, and national levels, focusing on the sustainable development of the ice and snow industry, the development and utilization of Olympic heritage, and other industries. A variety of activities such as activities and industry docking have opened the diversified layout of the "Post -Winter Olympics".

The total area of ​​this Winter Expo exhibition is 2,2200 square meters, and more than 600 brands have participated in the exhibition. In the 5 -day ice and snow event, more than ten parallel forums and supporting activities were set up to attract more than 20 ice and snow countries including Austria, Italy, Japan, Canada, France, Finland, the United Kingdom, Slovenia, and the overall internationalization rate reached near 68%. In the four major theme exhibition areas, the eight major display content will show the public in the world's most cutting -edge winter sports equipment, ice and snow equipment, ice and snow technology, Olympic culture, etc., which are expected to attract audiences over 200,000.

In addition, the "Winter Expo on the Cloud" was held at the same time to conduct real -time live broadcasts for multiple parallel forums and on -site activities to create a cross -space, cross -regional, and global linkage digital ice and snow industry display platform, which allows the majority of practitioners and winter sports hobbies Participants participate.

Four major display themes, empower the ice and snow industry renewal and upgrade

Holding the Winter Expo is a solemn commitment to the international community during the application for the 2022 Winter Olympics. It has been held in Beijing each year since 2016. With professional and national level positioning, the Winter Expo has been supported and participated in the International Olympic Committee and the International Olympic Single Small Single Singles. As the Olympic heritage, the Winter Expo runs through the seven -year preparatory cycle of the Beijing Winter Olympics, which continues to create great value for the Beijing and China ice and snow industry, adding historic innovation content to the overall framework of the Winter Olympics.

In the post -Olympic era, the Winter Expo took the opportunity of "Winter Olympics", with "ice and snow" as the medium, and based on "industry", continued to play the advantages of the platform, explored the innovation, transformation and upgrading of the ice and snow industry, and comprehensively promoted the sustainable sustainable ice and snow industry. develop.

As the biggest ice and snow industry display stage after the Beijing Winter Olympics, this Winter Expo has a total of four major display themes for the ice and snow industry, the four seasons operation, the Olympic heritage, and the health life+health life. Many heavyweight guests such as the World Olympic Urban Alliance attended. The Winter Expo will give full play to the international influence and industrial leadership of the platform, and help China and the world's ice and snow sports and ice and snow industries to achieve new development.

As one of the four major display themes, the ice and snow industry focuses on ice and snow services, ice and snow supplies and related products, ice and snow venue facilities, etc. The four seasons operations include mountain sports, tourism development, camp facilities, outdoor equipment, etc. The theme of the Olympic heritage will focus on the focus of the transformation of Winter Olympics, Olympic culture, competition IP, sports training and other industries; healthy life+themes present healthy lifestyle such as mass fitness, sports consumption, smart sports, and health tourism.

In 2017, the Winter Expo first proposed the concept of the main guest country. In 2022, the Winter Expo will set up an international joint exhibition area to display the image and resources of the past and guests, and promote the exchange of the international ice and snow industry in the "post -winter Olympics era".

In -depth dialogue of the forum to discuss the high -quality development of the ice and snow industry

According to the "China Ice and Snow Sports Development Plan (2016-2025)", the total size of my country's ice and snow industry will exceed 800 billion yuan in 2022, reaching 1 trillion yuan in 2025, and China's ice and snow industry ushered in major development opportunities.

At the 2022 Winter Expo, the International Sports Services Trade Development Conference and the International Winter Sports (Beijing) Expo Main Forum focused on the development of the "post -winter Olympics era" in China. The leaders of the State General Administration of Sports and the leaders of the Beijing Municipal Government will speak. International Sports Organization officials, international leading enterprise executives, experts and scholars at home and abroad focus on the Olympic and sustainable development. In addition, many Chinese and foreign guests will also start a round table dialogue during the post -Winter Olympics period, and the development of the ice and snow industry has launched a round -table dialogue to promote the high -quality development of the ice and snow industry.

In addition to the main forum, many parallel forums will also be gradually carried out. At the Olympic Urban Development Forum, many Chinese and foreign guests will discuss issues such as Olympic opportunities and urban development, Olympic city planning and post -match venue use. Representatives of many Olympic venues such as Pernedana, Italy will share the success and experience in the inheritance of the Olympic heritage. Representatives from the Double Olympic Zone such as Chaoyang District will also conduct exchanges and discussions on the sustainable development of the post -Olympics period and carry out round table dialogue. At the outdoor life forum, guests will focus on exploring outdoor trend brands, outdoor cross -border integration and other industries and in -depth exchanges.

The interactive experience of multiple activities, helping the ice and snow sports salary of fire

In 2022, the Beijing Winter Olympics provided rare historical opportunities for the development of the ice and snow industry. The development and reuse of Olympic heritage have also become the focus of public attention. This year's Winter Expo has a variety of supporting activities such as sports technology entrepreneurship competition, industrial TOP selection, winter sports and new outdoor product launch conferences to build an international exchange and cooperation platform for exhibitors. In addition, it will provide reference and reference for the development of the ice and snow industry, and industrial research reports such as the 2022 China Ice and Snow Industry Research Report will also be released at the Winter Expo. It is worth mentioning that the Shougang Garden will also have a new Winter Expo Experience Hall on the site, organizing the "exhibition" and "meeting" organic, so that there are meetings in the exhibition, exhibitions, and exhibitions. In order to drive the public to participate in the ice and snow sports, this Winter Expo will strengthen the attractiveness of a variety of supporting activities, create an interactive area such as the ice and snow consumer festival, camp living hall, ice and snow outdoor fashion show, healthy life+and other interactive areas, bringing exhibitors and audiences to the whole body The immersive experience of the heart has driven the public to enjoy the charm of ice and snow sports.

After 6 years of precipitation, the Winter Expo has now become the largest, most authoritative, and most professional global ice and snow industry's first exhibition, which has been highly recognized by the domestic and foreign industries. Over the past six years, the Winter Expo has continuously gathered the ice and snow power of all sectors of society, continued to promote the integration of the global ice and snow industry exchanges, and created more value for the winter movement of China and the global winter and the ice and snow industry.

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