The old name must also fight!Don't miss this "national tide feast", the most IN!

Guangzhou people are familiar with the "old name", cultural and creative products that integrate Lingnan cultural elements, and innovative domestic products that are highly sought after by young people ... "National Tide" not only leads the current aesthetic style, but also goes deep into all aspects of our lives.

From August 27th to September 9th, the "New Guo Chao Purly" in the 2022 International Consumption Season hosted by the Information Times Society, Guangzhou's first Guo Chao Consumption Festival- "Taste the Old Time Hi Walking Pedestrian Street" series on Beijing Road, Yuexiu District, Guangzhou Shanda!

The 2022 International Consumption Season's "New Guo Chaozai" at the time of Guangzhou's first National Tide Consumption Festival was launched.

At the opening event held this morning, the Tokyo Olympic diving champion Xie Siyi and the gymnastic world champion Liu Tingting were surprised to help out. The two champions were the native Cantonese people. With the live dancers at the scene, the "grapefruit health exercises", and subsequent wonderful links such as cultural and creative catwalks and national style theme squares, etc., made citizens fully feel the unstoppable charm of the "national tide".

Xie Siyi and Liu Tingting appeared in surprise.

2022 International Consumption Season's "New Guo Chaozhi at the time" Guangzhou's first National Chao Consumer Festival event was the Guangzhou Municipal Bureau of Commerce, Guangzhou SASAC, Guangzhou counterpart assistance Meizhou headquarters, Zhongshan Commerce Bureau, Zhongshan People's Government Shiqi Street Office , Yuexiu District Commercial Bureau, Yuexiu District Culture, Radio, Television Tourism and Sports Bureau, Beijing Road Cultural Core District Management Committee, Yuexiu District Beijing Sub -district Guidance. Nearly 30 enterprises and units gathered Beijing Road, setting off a new round of "national tide consumption heat", helping Guangzhou to cultivate and build an international consumer center city, promote the continuous recovery and upgrade of consumption of Beijing Road Pedestrian Street, active consumer atmosphere in active neighborhoods, boost consumer confidence in consumer confidence Essence

National Wind theme square cruise

Wang Xiaohua, a first -level investigator of the Guangzhou Municipal Bureau of Commerce, said: "The 2022 International Consumption Season 'New Guo Chao was the" Guangzhou First National Chao Consumption Festival -"Taste the old -fashioned Hi Walking Street" event, which is the active implementation of business in our city. The deployment of the Ministry of Commerce to promote the innovation and development of the old -fashioned brand, further stimulate the vitality of the market, promote the realization of rejuvenating Guangzhou's old names, cultivating new brands, and innovating and developing old -fashioned brands. In addition to the hot sales, it will also link the rural rejuvenation agricultural products and the old names of our city's old names, excellent and special products for the first time. In the form of joint models, citizens and friends can enjoy more different categories of old -fashioned trendy products. "

The person in charge of the Information Times said at the launching ceremony: "Traditional culture needs to be passed on, and it needs to be new. 'National Tide' has become a new consumption trend -'tide', which represents a cultural trend of the times; It represents our cultural self -confidence and cultural consciousness. Believe that the "old -fashioned old name hi walking on the pedestrian street" series of activities will continue to show the old names, enhance the attractiveness of the old name, and effectively drive the consumption and development of the business district. "

In January this year, hosted by the Information Times

The first National Tide Consumption Festival was held on Pedestrian Street, Beijing Road,

The event was obtained by the Guangzhou Municipal Bureau of Commerce,

Yuexiu District Commercial Bureau,

Yuexiu District Cultural Radio, Television Tourism Bureau,

Beijing Road Cultural Core District Management Committee,

The strong guidance and support of Beijing Street, Yuexiu District,

With the good cooperation of online and offline,

The radiation crowd reaches 6 million+, and the results are bright.

After half a year,

"New Guo Chao is just at the time" IP and Beijing Road fantasy again,

Let the old -fashioned brand blooming new vitality in the millennium ancient road.

The booth of this activity is fully covered

Beijing Road Pedestrian Street Main Road and Huifu East Road Food Street,

The reporter noticed,

From the Mid -Autumn Festival Mooncake to the Chinese Medicine Pills,

Many old -fashioned "face value" renewed,

It makes people look bright,

And domestic products that are closely related to our daily life

I also take this opportunity to show the citizens' new brand image,

Come and see what new national tide gamepies are there at the scene!

Highlight 1:

Innovative development, the "old -fashioned carnival" has to eat and play!

The series of "Taste of the Old Hi Hi Touring Pedestrian Street" series of the events highlight the theme of innovation and development. Focusing on the old name, the national tide brand, the "three same products" and the local specialty products, create a Lingnan characteristic of the Guangdong -Hong Kong -Macao Greater Bay Area. The theme consumption event covers consumer mainstream sections such as the Mid -Autumn Festival moon cakes, local characteristic prefabricated dishes, and cross -border products. It is committed to creating a "old -fashioned carnival" to establish a template to establish a cross -border innovation ceremony in the country, which has aroused phenomenon attention.

Coinciding with the Mid -Autumn Festival, the "Guangzhou Mooncake Festival" will appear during the event. The reporter noticed at the scene that many old names have launched a carefully designed cultural and creative moon cake. For example, Lianxiang Building launched two Lingnan Impression Cultural Mooncakes. With the theme of Yangcheng's new eight scenic spots, the eight groups of poetic and artistic landscapes showed the "Guangzhou Fan" in the new era to the world.

In the past two years, the government has advocated "New Year's Eve" to make prefabricated dishes. This event will cooperate with the three major state -owned enterprises of Guangzhou Laodican Investment Holding Co., Ltd., Guangyao Group Chuangying Company, and Guangzhou Yuexiu Food Group Co., Ltd. For example, Yuexiu Food Group combined with the "popular vegetable basket" to launch local characteristic prefabricated vegetable crispy pigeons and pigeon soup prefabricated dishes. Through the old -fashioned brand cross -border joint packaging and marketing, the local cuisine breaks the geographical restrictions to the consumption vision of young people, create Guangdong food business cards, and inherit the old -fashioned food culture.

Highlight 2:

The gameplay upgrades, the design of domestic goods makes people's eyes bright. At that time, with the post -95s, the main force of the consumption of the domestic market after the 95th. In recent years, major brands have exerted their own creativity and upgraded the national tide game. From daily chemical beauty to food, big health and other industries, they have rejuvenated their vitality by "national tide".

In line with the aesthetics of the "New Guo Chao", Baiyun Mountain and Huang Chinese Medicine brought new pill packaging, ear walls, Manchuria Windows, Chinese medicine plant patterns ... Young and fashionable designs are bright;

Functional skin care brand Ximuyuan has carefully arranged the booth into a green plant area, bringing a "natural healing" to the citizens;

The fragrance washing brand Adorf invited the ancient style COSER to help out, attracting a lot of tourists to check in;

Asian soda has renovated in recent years, standing out with young visual reflection and brand marketing methods, becoming a new generation of "net red soda", "no safflower oil", "oh hey sand show", "oh pomelo white lemon", "pineapple has there "Drinks such as" Luoshi "and other unique appearances, both feelings and new ideas ...

Carefully designed interactive games have also attracted many citizens to participate. In Xiamen Wantai HPV & Putidal Vaccine Promotional House, citizens can participate in interactive games and receive gifts such as "HPV Big Red Envelope Tips", "Line Put of Hepatitis", and can also consult and appoint vaccine vaccination on the spot Essence Perfect (China) Co., Ltd. Guangdong Branch and other activities have carried out "Ji Chang Winning Gifts" activities to send surprise gifts such as red wine. Sanhe cultural booths launched the "National Champion Culture Blind Box Festival" activity. Citizen tourists spend 9.9 yuan to remove surprise culture and creativity.

Highlight 3:

Online and offline linkage to stimulate the new consumption of Guo Chao

This event integrates online and offline marketing channels to create a retail of the whole scene and comprehensively activate the consumer market of old -fashioned cross -border products.

Offline activities are facing Beijing Road 300,000 people per day, linking 9 million members of Guangfa Bank, 3 million universities in the city's 100 universities, issuing coupons to help old -fashioned products consumption;

Start the live broadcast e -commerce festival online, link 300+ head MCN institutions, 500 Internet celebrity with goods for 1 month long -term launch, promotes through live broadcast+short video, walk into the consumer market of young people to stimulate product consumption power In order to activate the development of the old -fashioned brand, it is a demonstration role.

This event has received Guangzhou Yuexiu Food Group Co., Ltd., Guangzhou Yuexiu Food Group Co., Ltd., a subsidiary of Guangzhou Pharmaceutical Investment Group, Yuexiu Group, "Meizhou Delivery Center" in the Guangdong -Hong Kong -Macao Greater Bay Area The company, Guangfa Bank, Xiamen Wantai Canghai Biotechnology Co., Ltd., Infinite (China) Co., Ltd., Ximuyuan, and Guangdong Yifang Vegetable and Fruit Co., Ltd. are strongly supported. Guangzhou Jiayin Culture Investment Co., Ltd. is the executive unit, and it is supported by Weizhi live broadcast technical support.

Text: Information Times reporter Huang Wenhao

Picture: Information Times reporter Guo Ketang (part of the picture is provided by Weizan Live)

- END -