Fengtai Consumption Season | "First Development+Parent -Child" assembly brand leads the new fashion of the trend

Author:Beijing Fengtai Time:2022.08.27

Clothing starting show, fixed car model show, VR sceneization experience ... On August 27, 2022, combined with the ticket reduction policy of key scenic spots in Fengtai District, the Heart Selection Festival and " You will play the "Children's Heart Sharing Xiufengtai event. This event fully exerted the advantages of combining business and cultural tourism. Fashion brands and new energy vehicle brands in the field area made a joint appearance, which opened a "parent -child + start" experience show. While promoting regional brand consumption, Effectively enhance the passenger flow and influence of the cultural tourism scenic spot.

The starting festival of the Heart Selection stimulates the new vitality of "brand economy"

The green garden in the summer is like a cover, with thousands of scenery, and the launching ceremony of the starting festival is in full swing. Under the display of Ledxing's professional models such as Balabala, Yiwen, etc., Balabala and other fashion brands have allowed consumers to immerse the brand's new products, showing a new design style. "The tide brand children's clothing on this catwalk is very fashionable, and we and children like them very much." Ms. Li who watched the show said. Fantastic clothing, dreamlike linkage, perfectly integrate tradition and fashion, bringing a considerable visual feast to the audience present.

Around the show, Kunze Group and Beijing Xiangrui Tong brought new models such as the Bren, Roewe and other automotive brands in the Garden Expo Park. The car models echoed the new models and vividly interpreted the new fashion vitality. Mr. Chen said excitedly: "The car models are too beautiful, and I also like these cars very much. It is very suitable for the whole family's travel choices. I will want to know more preferential information of the car later. This show is here." The brand's starting show allowed the audience to contact the fashion trend at zero distance, and the consumption of Fengtai was full of vitality.

In the new product market, the tide is assembled. Don't have a taste, attract countless people to stop. In addition, the Fengtai District Commercial Federation also launched the "Hui Life" applet to summarize the new products, explosions and preferential activities provided by enterprises in the region, so that consumers can master and purchase various "good things" in the area in one click.

The first start of the mind chosen drives the new consumer tide experience

On the show, the boys of the show are pretended to be added, and the high -level runway performances are continuously set. The highlights are constantly set, making this theme show shine, and many parent -child families are full of eyes. The person in charge of the District Commercial Federation and various brand enterprises at the event site, according to the image and on -site expression of the small models, selected three "little spokespersons", "Fengtai Chao Pai car model" and "Fengtai Heart Selected Experience Officer" Honor awards will invite these honors to participate in the offline experience in future regional promotion consumption activities.

At the event site, Miming Creative Technology brings a new generation of somatosensory photo interactive technology. It launched a 10 -second "Clothing and Garden Expo" experience. Participants can choose Hanfu and Guo Chao brand clothing on the scene. Take a group photo with the nine well -known attractions in the Garden Bo. You can get an electronic photo with the code on the spot, so that you can experience the place where you are in the garden.

Colorful activities continue to heat up and light up Fengtai Consumption Season

On the new track of the "first store economy", Fengtai moved forward and ran out of acceleration. In the first half of 2022, Fengtai District introduced a total of 20 brand first stores, ranking among the second echelons in the first store in Beijing, and the number of "Beijing First Stores" hit a record high. It is reported that the starting festival of the Heart Selection will also launch a 2022 first -store strategy to provide consumers with a more clear first -store punch -in guidelines. All aspects show the strength and vitality of Fengtai District to attract the first store to settle down. At the same time, there are also Fengtai Xinxin Choi Push Officers to help the consumer season, and will promote more Fengtai's good places, new trends, etc., to drive Fengtai's new energy level. Parent -child carnival will also link business industries, parent -child institutions, etc. to carry out parent -child opening season and other activities, bringing discounts to more parent -child families, and allowing children to open a new semester of energy. The various colorful activities of Fengtai will better meet the diversified needs of consumers and further release the potential of Fengtai's consumption.

The 2022 Fengtai Consumption Season creates a full -scale consumer season activity. The starting festival and the parent -child carnival as the main section activities have further promoted the cultivation of Fengtai consumer brand matrix and the release of the global consumption potential. In the next stage, Fengtai will launch more colorful consumer -themed activities around important nodes such as Mid -Autumn Festival and National Day, and build Fengtai into a new landmark of the capital business consumption, and contribute to the construction of Beijing National Consumer Center.

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