Subsidies "stolen"

Pricing for cars is the market behavior of the enterprise

It's hard to define that it's not reasonable to pricing

"The mood of buying a car is like a roller coaster."

On May 8th, Zhang Wei (pseudonym) talked about preferential prices in a 4S shop in Henan, paid the deposit, and agreed to pay the traffic before June 5. As the date of delivery approached, he saw that the country issued a policy of halving the purchase tax and was very happy.

He noticed that the policy stipulates: "The purchase date is within June 1 to December 31, 2022, and the price (excluding value -added tax) of 2.0 liters of 2.0 and below Discharge passenger cars with no more than 300,000 yuan will be reduced. The semi -levies of the purchase tax of the vehicle. "This means that the joint venture car I bought in my early 200,000 yuan can save more than 10,000 yuan.

But the joy of joy didn't last long, he was splashed with cold water. When consulting the sales consultant how to enjoy the policy, he was told that because of the implementation of this subsidy, the previous discount was canceled. In this way, at least 5,000 yuan is added at least 5,000 yuan, and there is no exact date of picking up the car. Sales consultant also said that if you want to refund the deposit, you can refund at any time.

"I can't understand. After the discount measures that have been reduced by half of the purchase tax, I not only enjoy the discount, but I have to post it to the 4S shop money?" Zhang Wei was angry and felt that the state's subsidy for consumers was "stolen by the 4S shop. "". He felt that the 4S shop had no contract spirit, so he complained to the manufacturer.

A few days later, he received a new notice from the sales consultant, saying that the car could be lifted on the same day, and the tax reduction was reduced according to the contract price. As soon as I asked, I learned that the price of the car was reduced, but the interest on the loan that had been talked about increased by 4,000 yuan.

"The heart is too tired, they are really tired of their routine after they come out." Zhang Wei said. In the afternoon of the same day, he returned the deposit and no longer considered the brand's car.

In the past two weeks, there are not a few who have been similar to him. On the major social platforms, the "4S stores have increased price increases" abound, and they all say that the policy of halving the purchase tax is "a discount for loneliness."

On the night of the purchase tax preferential policy, a price increase of the Dongfeng Honda 4S store first came out. The staff of this dealer issued a group announcement: "Formally notice, start tomorrow, the price of all models will be adjusted. Good car source. "

According to the "China News Weekly" investigation, it is true that some Dongfeng Honda 4S stores have narrowed the discount after the purchase tax reduction notice was released. For example, in a Beijing Family Honda 4S store in Beijing, the CR-V discount narrowed 7,000 yuan and Aili Shen narrowed 8,000 yuan.

Some netizens also encountered the same situation in a Mercedes -Benz 4S shop. The consumer said that after learning that the purchase tax was reduced by half, he would go to the 4S shop to order. Unexpectedly, the next day the store sales informed him that the price of ordering vehicles increased by 11,000 yuan, which was equivalent to the purchase tax reduction price. In this regard, netizens have satirized that the 4S shop is too "wit". However, some netizens said that the offer they purchased is no different from the May discount quotation.

Some industry experts suggest: "The situation of each store is different, and the sales strategy is not the same, so it is recommended that consumers' goods are more than three.

The staff of the Consumer Association also said that the pricing for automobiles is the market behavior of the enterprise, and it is difficult to define that the pricing is reasonable.

The person in charge of the market in the joint venture car company said that the signing price of the 4S shop is usually lower than the manufacturer's guidance price. The 4S shop will adjust the discount according to the inventory of the store, the month or the quarter sales of the quarter. From this perspective, the narrowing discount quota is not reasonable and unreasonable.

In fact, the price adjustment behavior of dealers in the final selling price is not easy to restrain from the legal level. Meng Bo, a lawyer of Beijing Jingshi Law Firm, told China News Weekly that if consumers think that they have encountered illegal prices and have the right to report, the government price authorities should keep secret for the reporters.

According to the data of the Passenger Federation, from June 1st to 5th, domestic passenger car retail sales were 168,000, a decrease of 5 % year -on -year, and only 6 % over May. From this point of view, in the first week after the purchase tax reduction policy was announced, although the car consumption had recovered compared to last month, the effect was not obvious.

While stimulating consumers, the purchase tax reduction policy also allowed some dealers to see the opportunity, so they narrowed the original discount. From the perspective of consumers, state subsidies are business entities such as consumers rather than 4S stores, so it is unreasonable to narrow or even cancel the discount.

However, the 4S shop has also been aggrieved. Since the epidemic, the entire automotive circulation field has been severely frustrated. It was reported that there was news about the average 4S shops in about 10 4S shops per day. Nowadays, the source of the car is unstable, and some models have been lifted for half a year. The number of sale vehicles in the store is very limited. If a small amount of transaction models cannot be obtained on a small amount of transaction models, the store will not be maintained.

"The 4S shop does not know that it hurts customers, but if you do n’t take care of your eyes first, the entire store may be gone, let alone the long -term development. Such a situation is almost unimaginable three or four years ago. The overall cold of the industry has made the problem concentrated. "A dealer sighed.

Send 2022.6.20 Total Issue 1048 "China News Weekly"

Magazine Title: Subsidy for being "stolen"

Author: Zheng Yu

Edit: Huang Wei

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