Dongguan Houjie boosts consumption "wonderful hands"

Text, Figure/Yangcheng Evening News all -media reporter Wang Junwei Correspondent Houjie Xuan

The consumer coupon, the purchase of the car, the subsidy of the car, and the support for the exhibition ... Dongguan Houjie promotes the consumption "wonderful hand".

On June 17th, Houjie's second exhibition this year -the 8th China (Dongguan) Huaxia Family Expo opened in Houjie in 20122. From June 18th, "Tesco Dongguan Jiuhou Street" The wave subsidy is turned on, and the car purchase meets the maximum subsidy of 4,000 yuan. At the same time, the 200,000 yuan consumer coupon will be issued on the 18th to 19th.

Introduced the "16 bailout articles", issued consumer coupons, and two consumer exhibitions held within a month ... Faced with the influence of the epidemic, the Houjie Township Party Committee and Town Government actively planned the layout and stabilized the "book" of stabilizing the prevention and control of the epidemic. On the basis of the "wonderful hand", it is continuously promoting consumption steady growth, and accelerating the vitality of the consumer market.

It is worth mentioning that this year, Houjie Town finance added 2 million yuan, invested 8 million yuan, and carried out a new round of special activities for "Tesco Dongguan · Juhui Houjie" to promote consumption. , Consumer areas such as accommodation, catering, etc. have set off waves.

Publish consumer coupons:

Drive consumption growth of nearly 11 million yuan

In order to further play the basic role of consumption in economic development, Houjie has carried out the "Tesco Dongguan · Huiju Houjie" activity, focusing on cars, furniture, shoes, bedding, accommodation, catering, cinema and other industries and enterprises. Issuing consumer vouchers and other forms to accelerate the vitality of the consumer market.

From June 18th to 30th, the car purchase car company purchased a car in Houjie Houjie, and it can receive an electronic consumer coupon of 2000 to 4,000 yuan with a car purchase invoice. This is the second wave of car purchase subsidies opened by Houjie after the Dragon Boat Festival purchase of car purchase. The first wave of car purchase and enjoying the first wave of consumer subsidies will be launched on June 1. Citizens get up to 6,000 yuan in consumption subsidies with their car purchase invoices. At the same time, the issuance of consumer vouchers is also one wave of waves-a total of 1 million yuan of consumer coupons will be issued during the May Day; a total of 2.5 million yuan of consumer coupons will be issued during the Dragon Boat Festival; 10,000 yuan consumer coupon.

At present, electronic products such as "Tesco Dongguan" mobile phones promote consumer purchase subsidies. Consumers purchase eligible electronic products at 15%of the sales price. During the event, the cumulative subsidy amount per person will not exceed 2,000 yuan.

Judging from the feedback from merchants, the role of consumer vouchers to promote consumption recovery is very obvious. During the "May Day" and Dragon Boat Festival, citizens' enthusiasm for consumption was high. Yang Yuanxiong, general manager of Jianglong Restaurant, said that the popularity has gradually returned from May and the marketing amount has risen. The maximum "over 500 minus 200", at least "over 100 minus 30". Citizens who grabbed consumer coupons and tasted the sweetness. When each round of consumer coupons was grabbed, or friends or the whole family were dispatched, I fixed alarm clock, for fear of missing this this, for fear of missing this, I was afraid to miss this. One welfare "big gift package".

As of June 6, Houjie issued a total of 3.2158 million yuan in general consumer coupons (excluding car consumer coupons), which drove consumption growth of nearly 11 million yuan.

Support the exhibition industry:

Two consumer exhibitions were held in June

Consumer vouchers arouse the enthusiasm of citizens' consumption. Restarting large -scale exhibitions is that Houjie aggregates various resources to promote consumption steadily.

From June 17th to 19th, the 8th China (Dongguan) Huaxia Family Expo opened in Houjie in 2022. This is the first home expo in Dongguan this year and the second exhibition of Houjie this year.

From June 2nd to 5th, the 2022 Dongguan Spring International Auto Show was held in Houjie. As the first large -scale exhibition of Houjie and even Dongguan, it received great attention from the government, the industry and even the society. Houjie has held multiple coordination meetings to take the exhibition as an important measure to promote consumption steady growth. Under the premise of strictly implementing the prevention and control measures of the epidemic, go all out to do a good job of the exhibition, and combine the 2022 "Tesco Dongguan · Huiju Houjie" car purchase and enjoy the event, issue the electronic consumption of the maximum of 6,000 yuan per car amount of 6,000 yuan, Coupon subsidies, 1.2 million yuan of consumer coupons were also issued at the auto show site. Under the policy of stimulating consumption in the country, provinces, and cities, the participating car companies also quickly seized the opportunities and vigorously created momentum at the scene. Sales merchants' sales one day is equivalent to the previous month.

The reporter learned on the spot that at the 8th China (Dongguan) Huaxia Family Expo 2022, more than 100 furniture building materials brands participated in the exhibition, covering major categories such as home appliances, floor doors and windows, kitchen bathrooms, and comprehensive building materials. In order to promote consumption and boost consumer confidence, the organizer of the exhibition is quite powerful in terms of discounts. The on-site limited time for buying, 500-1000 yuan large coupon distribution, and red envelopes such as 500-1000 yuan. The relevant person in charge of the exhibition organizer said that as the mainstream exhibition of the home building materials industry, the Huaxia Home Expo actively responded to the government's call, fully organized merchants to participate, and contributed to the stable growth of consumption.

Following the Dongguan International Auto Show and the Huaxia Family Expo, Houjie will also hold CMM electronic manufacturing automation & resource exhibition in June. In July, there is also an international furniture (Dongguan) exhibition, which is also known as the "Chinese furniture industry's vane". It will soon bloom. At present, Houjie Exhibition schedule has been ranked until the end of December.

The government of Houjie Township Party Committee fully supports the development of the exhibition industry, and gives the work expenditure of the group exhibition unit's epidemic prevention, security, and emergency, and gives up to 300,000 yuan in accordance with the standard of 3 yuan per square meter. At the same time, the operator of the Guangdong Modern International Exhibition Center during the suspension of the epidemic control and the exhibition hall facilities maintenance costs, personnel funds and other expenses will be given 1 million yuan subsidy at one time. Further reading:

Houjie arranges 13 million yuan to support the business industry

Since the beginning of this year, the epidemic has caused a great impact on many industry market entities in the fields of Houjie wholesale, retail, accommodation, catering and other industries. The township committee government pays great attention to this. While doing its best to prevent and control the epidemic, it will comprehensively sort out various types of policies and measures to help enterprises at all levels. Funding funds have formulated 16 policy -benefit enterprise policies, of which more than 13 million yuan will be arranged to support the business industry.

In terms of the support measures of the commercial and trade industry, Houjie has clearly promoted the vitality of the consumer market, accelerated the recovery of the accommodation and catering industry, and supported the exhibition industry to accelerate the recovery. Among them, it is proposed that the theme promotional activities and many festive consumption gatherings throughout the year are carried out; co -ordination of advantageous resources such as industrial, exhibitions, hotels, and other characteristic resources with industrial tourism and rural tourism; fully support the stable development of key enterprises in zero -home meal industry, For the increase in sales (turnover) from 2021, fund rewards are given. For the first time in 2022, zero -residential dining companies and individual industrial and commercial households who are included in the statistical list of the statistical list of the limit in 2022 will give funds subsidies.

The reporter learned that from January to May this year, Shengteng Company, a leading company on the entrance and export of Houjie, realized sales of 896 million yuan, an increase of 24.8%year-on-year.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Yellow Tie'an

School Division | Li Hongyu

- END -