The whole vehicle is 300,000 yuan, and the battery pack is 540,000 yuan!Polar Star "Sky Price" replace the battery behind the battery

China Times (chinatimes.net.cn) reporter Yu Jianping Beijing reported

A 300,000 yuan electric vehicle requires 540,000 yuan to replace the battery pack. This is not a joke, it is a real thing.

A few days ago, a well -known car anchor broke the news on the Internet platform that Mr. Huang, the owner of the chief of the polar star 2 dual motor, accidentally hit the mountain while driving, causing the headlights and chassis parts to be damaged, and the battery board was inward. During the subsequent maintenance process, Mr. Huang was informed by the 4S shop that he could not replace the bottom aluminum plate alone, and could only replace the entire battery pack. The electric vehicle selling for about 300,000 yuan, the replacement battery pack price given by the 4S store was as high as 540,000 yuan.

Finally, after negotiation with the insurance company, the accident car did not repair and did not change the battery, but went directly to the damage. Once the incident was exposed, it quickly aroused heated discussions in the industry. Netizens exclaimed: "I didn't expect!" "The joke was not like this!"

"Sky price" replace the battery

"Huaxia Times" reporter called the electrode star 4S shop. The staff said that he did not understand the matter. At present, the owner who has not consults the battery does not know the price and cannot inquire.

The official website shows that its warranty covers the maintenance or replacement of vehicle failure parts, car paint and rust caused by defects, and also includes battery packs. For the battery pack, Jixing Automobile will provide warranty services with "8 years/120,000 kilometers (plug -in hybrid electric vehicles) or 8 years/160,000 kilometers (pure electric vehicles). The maintenance service center is solved for free. "

The pole is a high -performance electric vehicle brand under Geely Automobile, and the company is headquartered in Gothenburg, Sweden. Like Volvo, Jixing was also a car brand in Sweden before. In July 2015, Volvo Motors acquired it and became Volvo's electric car brand.

At present, there are two mass -produced models, which are hybrid GT coupe Polestar 1 and pure electric model Polestar 2. The second car pole star 2 was listed in 2020 at the price of 257,800 yuan to 33,800 yuan, which was directly targeting the Model 3 of Tesla.

The car industry analyst Lin Shucheng told the "Huaxia Times" reporter: "The cost of replacement of new energy electric vehicle batteries is based on the types of brands, models and batteries. 30 to 50%. Recently, the raw materials of batteries have risen, and the price of batteries is also rising. The cost may reach 60%. At present, the battery equipped with new energy vehicles is mainly lithium iron phosphate batteries and ternary lithium batteries. For electric vehicles with a range of more than 300 kilometers, if the battery weighs more than 500 catties, the cost of replacing the battery is about 100,000 yuan. "

According to the reporter's understanding, the replacement price of new energy vehicle batteries on the market is generally 80,000 to 110,000 yuan, and some lower ones are around 60,000 yuan.

I have to say that the price of Jixing 2 for about 300,000 yuan to replace the battery pack is as high as 540,000 yuan, far exceeding the price of the entire vehicle, which is obviously unreasonable. No wonder some netizens teased: "Seeing business opportunities! Isn't it to make a new car to buy a new car to make a profit?"

In the Chinese market, "not accepting soil and water"

Although in terms of brand, pole stars have the double endorsement of Volvo and Geely, but the popularity of Gexing in the Chinese market is not high, and its sales performance is not satisfactory.

The official website of Jixing Automobile shows that in 2021, it has delivered a total of 29,000 units worldwide, and domestic sales in 2021 are about 2,000. Its total revenue in 2021 was 1.3 billion US dollars, and the pre-interest tax profit was $ 1.1 billion.

In terms of products, Polestar Polar Star plans to release a new pure electric product every year within three years. It has been determined to release its first high -performance pure electric SUV electric vehicle pole star 3 (Polestar3) in October 2022, and this is used as this for this. The foundation enters the SUV market, and in the next 2023 and 2024, Polestar4 and Polestar5 are released respectively.

However, on the product side, the quality of the polar star does not allow consumers to reassure. This high -end brand with security brands has frequently produced quality problems. In October and November 2020, Polar Star launched two recalls due to quality problems in Polestar 2. On March 23, 2021, because the vehicle involved the problem of failure of core components such as power battery energy control modules, Jixing Automobile recalled 2031 domestic POLESTAR2 starting edition again.

"At present, China is not the largest star in the polar star, but we believe that after we have more product layout in the future, we will see the growth of the Chinese market." Jixing China and the former president of the Asia -Pacific region Nathan • Fu Xiao once said.

Earlier this year, Jixing announced the development plan for the next few years, indicating that it will focus on overseas expansion and turn their vision to the European market. It is planned to march in Spain, Portugal and Ireland. Wait for the Middle East market. It is expected that by the end of 2023, Gexing will expand global business to at least 30 markets. By the end of 2022, the number of global retail outlets in polar star is expected to exceed 150.

Facing the bleak sales volume and the pressure of overseas expansion, Jixing began to seek listing to obtain more financial support. On June 29, Polestar officially went public through the form of SPAC (special purpose acquisition company) in the form of SPAC (special purpose acquisition company). On the day of listing, the polar star closed at $ 13/share, an increase of 15.76%throughout the day, and then fell 15%on Monday. On August 10, Jixing Automobile announced that Feng Dan will take over as Nedsen Fuxiao on August 15th as president of Jixing China. Feng Dan is the fifth person in charge of the Chinese district since the establishment of Gexing. Although the high -level high -level high -rise vehicle has been replaced frequently, its performance and sales have never improved. Industry analysis believes that the average person in charge of Gexing China is less than two years, perhaps the dissatisfaction of the headquarters of the Chinese market.

The polar star that has always been known by Chinese consumers. This time, because of the "sky -high" change of battery, it is really awkward for the polar star. It is reported that Feng Dan, the fifth person in charge of the polar star, has worked in SAIC for eight years, and served as the national sales director and head of the Catallak brand.

Perhaps, after Feng Dan took office, the status of the polar stars in the Chinese market could change.

Editor -in -chief: Editor Li Yanan: Yu Jianping

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