GAC Trumpchi announced the "second entrepreneurial". Can Yingku take the first step?
Author:Economic Observer Time:2022.08.20
In the 12th year after the brand was released, the young GAC Trumpchi announced that the brand announced the "second entrepreneurial" and determined the direction of entrepreneurship as a new energy technology company.
On August 18th, the first product Yingku, which represents GAC Trumpchi "secondary entrepreneurship", officially opened pre-sale. Six models of 6 models were 132,000 yuan -1.72 million yuan, including 4 fuel version models and 2 hybrid models. And from the current blind situation, hybrid models will become the main model of Yingku. According to official disclosure, the current proportion of two hybrid orders accounts for more than 60 %.
As a heavy strategic model transformed by GAC Trumpchi to new energy technology companies, Yingku has made innovation in many aspects. Especially in terms of power, Yingku is the first SUV model equipped with the Waves hybrid GMC 2.0. Its biggest advantage is the battery life and fuel economy. According to the official introduction, Yingku can reach 1711km in a box of oil. The fuel consumption per 100 kilometers is only 3.2L, and the fuel consumption in the measured urban road conditions is 4.4L.
In terms of appearance, Yingku is also quite unique. The front face is like a blade, and the Y -shaped headlights are also extremely sharp. It conveys a sharp and offensive signal to the outside world. The other models of the previous models are very different.
Yingku's uniqueness also reflects GAC Trumpchi's thinking on "secondary entrepreneurship", that is, to promote the rapid landing of "hybrid+intelligent" dual -core strategy.
Since Guangqi has separated the new energy business separately and established the Ean brand, in order to achieve differentiated development with the Euan brand, GAC Trumpchi focused on both hybrids and intelligence, and released " Hybrid+intelligent "dual -core development strategy. These two aspects are also the direction of most traditional car companies in the face of the "New Four Four" concentration of automobiles.
Especially since 2021, the hybrid market has become a new battlefield for independent brands. In terms of hybrid technology, it is different from other independent brands. GAC has chosen to introduce+self -developed two legs to walk.
Last year, GAC Trumpchi obtained the technology transfer of the fourth -generation THS THS. Its THS hybrid system consists of GAC 2.0TM engine+Toyota's fourth -generation THS hybrid system. This hybrid technology has been in the new second -generation Trumpchi GS8 Apply.
With the endorsement of the Toyota hybrid technology, the second -generation GS8 has also been initially recognized by the market. Since its listing in December 2021, GS8 sales have risen sharply. In 2022, the cumulative sales have reached 31172 units, with an average monthly sales of 4453.
In April this year, GAC Trumpchi released a new hybrid technology brand under its electrification strategy- "Langlang Hybrid". According to the official, the Langlang hybrid has a dual hybrid technology route, that is, the THS hybrid system and GAC are self -developed GMC dual motor strings in parallel. Among them, the GMC hybrid system covers oil and electric hybrids, plug -in hybrids, and hydrogen power systems.
GAC Trumpchi hopes to cut into the hybrid market and seek to win a place in this field. In the two hybrid "veterans" in Toyota and Honda, BYD, Geely, Changan, Great Wall, Chery and other old -fashioned autonomous car companies, GAC Trumpchi, can only continue to innovate in all aspects and form differentiated competition with competitors. In order to be able to stand in fierce competition.
As the first SUV model equipped with the GMC 2.0, and the first masterpiece of GAC Trumpchi's opening "secondary entrepreneurship", Yingku's success is of great significance.
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