Whether the Southeast Automobile Cooperation can go out of the predicament of the Southeast Automobile Cooperation of the Standard Model

Economic Observation Network reporter Wu Zhenyu

Recently, a new model that Southeast Motors declared to the Ministry of Industry and Information Technology took the rumors of cooperation between Chery and Southeast Automobile.

Southeast Automobile declares a SUV, hanging the southeast car, and the logo on the right side of the rear of the car is DX8 S. Judging from the application pictures, the Southeast Automobile DX8 S and Chery Holdings have the same size of the Jietu X70 S body size. The length, width and heights are 4749/1900/1720mm, and the wheelbase is also 2745mm. The appearance of the two models is very close to the appearance. Essence

The declaration information also shows that the Southeast DX8 S will use a 1.5T engine with SQRE4T15C. The engine company is Chery Automobile Co., Ltd., with a maximum power of 115kW, which is also consistent with the engine parameters of Jettu X70 S.

In addition, the production address and registered address of the Southeast Automobile DX8 S are all Qingkou Town, Minhou County, Fujian Province. In May of this year, a land acquisition announcement issued by the People's Government of Qingkou Town mentioned that the Hua Engine Land has been requisitioned in accordance with the law. Among them, the A plot will start construction of supporting projects for the construction of automobile city. The announcement of the announcement clearly marked the words "Chery Automobile Supporting Project".

The information in the above -mentioned product announcement of the Ministry of Industry and Information Technology shows that the Southeast Automobile DX8 S is likely to be changed from Jietu X70 S. This is in line with the details of the rumors of Chery and Southeast Automobile. In March of this year, there was a picture planned by Chery and Southeast Automobile on the Internet. The picture shows that this year Chery model will be sold for Southeast Automobile standards. After reaching the sales target, Chery will receive 80%of the equity of Southeast Automobile.

Regarding the specific progress of Chery's cooperation with Southeast Automobile, reporters from Economic Observation Network contacted Chery Holdings and Southeast Motors. As of press time, they have not received a reply.

"For so many years, Southeast Automobile has always been in the state of seeking to take over, either because of internal equity issues, or because the asking price is too high, resulting in the delay." It seems that it is not easy to find Chery in Southeast Automobile. As for the integration of both parties, it depends on the future.

Chery may exchange equity with technology

According to the picture planned by the above -mentioned network legend and Southeast Automobile, Chery supports Southeast Automobile with technical support. If the sales target stipulated in the agreement, 80%of the equity of Southeast Automobile will be transferred to Chery. It is a common behavior in the domestic automotive industry in the domestic automobile industry, but it is rare to obtain controlling stake through output technology.

Southeast Automobile has long been willing to introduce external equity partners. In December 2021, at the renovation meeting of the Southeast Automobile "Huanyi", Southeast Automobile revealed that Southeast Automobile has already contacted many companies in the industry to explore the possibility of cooperation around the product level and capital level.

The above -mentioned online pictures mentioned the follow -up plan of the cooperation: In the first stage of 2022, Chery's models labeled the southeast brand. Sales and sales targets are 24,000 vehicles, achieving the purpose of preserving qualifications and activating enterprises.

24,000 vehicles, although it is only a monthly sales volume of many heads of car companies, it has far exceeded the current annual sales capacity of Southeast Motor. According to data from the Huajing Industrial Research Institute, Southeast Motor's sales in 2021 were only 8,426 units. In the first half of this year, the sales volume was only 3645 units, a year -on -year decrease of 28.26%.

Chery chose to "support" Southeast Automobile with the Jettu model, which is related to the current market performance of Jetta. Official data show that Jetta car sales in 2021 exceeded 150,000, an increase of 17.9%year -on -year. From 2018 to 2021, Jetta's cumulative sales of more than 460,000 vehicles were a "dark horse" in the car market. According to the plan, Jietou will complete 200,000 sales this year.

In the online pictures, more plans for cooperation between the two parties: In the second stage of 2023, Southeast Automobile plans to put into production three modified products to sell through Chery channels; To achieve the sales target of 75,000 vehicles; in the third stage after 2024, Chery will fully manage Southeast Automobile. The two parties will jointly develop three new models to achieve 150,000 to 400,000 units.

In recent years, the news that Southeast Automobile dealers retired from the Internet due to their sluggish sales. According to a reporter from the Economic Observation Network, many 4S stores in Southeast Automobile in Beijing have suspended Southeast Automobile models and sold GAC Mitsubishi models.

Southeast grabbing "life -saving straw"?

For Chery, the most direct effect of integrating Southeast Motors is to expand its own production capacity and sales scale. According to Chery's 2025 strategy, Chery plans to increase sales to 2 million vehicles by 2025, with sales of 250 billion yuan. Chery's sales in 2021 are 960,000 units. To achieve the target of 2 million vehicles, the annual sales will need to be turned at least in the next four years.

For the development of a bumpy Southeast car, Chery is a rare "life -saving straw". Established in 1995, Southeast Automobile was jointly established by Fujian's state -owned enterprise Fuqi Group and Taiwan Yulong Group, China, and introduced Mitsubishi Motors in 2006. The three -party shares ratio was 50:25:25.

As a joint venture car company, Southeast Automobile, supported by Mitsubishi, has launched a number of products such as Lanthe, Ge Lan, and Junge. Southeast Mitsubishi has become a leader in Japanese cars. In 2010, Southeast car sales exceeded the 100,000 mark for the first time, reaching 120,000. However, after GAC Mitsubishi was established in 2012, Mitsubishi Motors' focus in China turned to GAC Mitsubishi, and no longer introduced new products to Southeast Motor, and Southeast Mitsubishi original products gradually aging off -stock. In response, Lian Xiaoqiang, the chairman of the former Fuqi Group, publicly stated that the equity of Southeast Automobile was "congenital inadequate". Mitsubishi Motors had only 25%of investment income, so it was unwilling to expand production capacity.

Lost Southeast Automobile, which is losing Mitsubishi, has only 55,000 units in 2014. At the same time, Southeast Automobile is also vigorously developing independent models. In 2015, Southeast Motors launched the first SUV model DX7. It ate the bonus that broke out in the domestic SUV market. It once reversed the development of the company's development and drove Southeast Motor's sales in 2017 more than 150,000 units.

However, with the overall period of downturn after the domestic automobile market in the second half of 2018, Southeast Automobile, with poor core technologies and incomplete product lines, quickly fell into trouble, of which sales fell to 29,000 units in 2019.

According to the data of Tianyan, in April 2021, Mitsubishi Motors withdrew from Southeast Automobile, and its equity was taken over by Fuzhou, Fuzhou, Fuzhou, and Fuzhou. In August 2021, Fujian Hou, Minhou, Minhou, Minhou, invested in Southeast Automobile. At present, 94.47%of Southeast Automobile's equity is controlled by state -owned assets, of which 47.32%of Fuqi Group holds 47.32%, Fuzhou Trading holds 26.06%, Minhou builds 21.08%, and Winwei's shares under Taiwan's Yulong Group holds 5.52%.

As a result, the three state -owned enterprises and its three -level governments behind Fujian Province, city, and county have become important support for Southeast Automobile's self -rescue and reorganization. At the end of 2021, the relevant department of Fujian organized a special operation of "120 days of tackling" and set up 12 work classes to help Southeast Motor Company resume work and re -production.

Cao He told the Economic Observer.com that Chery took over Southeast Automobile, but only increased some production capacity, ran to the front line of Fujian, and had to change the southeast car. Whether the two parties could completely integrate were a challenge. However, if the two sides can not quarrel, cooperate well, and the factors of cross -strait relations, there are still some prospects.

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