Evergrande New Energy

Economic Observation Network reporter Wang Shuaiguo in Dongba Township, Chaoyang, East Fifth Ring Road, Beijing, a gorgeous Hengda Building supporting business person in the northeast corner of Evergrande City Plaza. Hengchi Automobile is located in Beijing's first direct -operated Hengchi The display experience center stands there.

On the morning of August 16th, on the open space next to the center of the experience center, some people danced the square dance with music. This is already the most lively place for this business.

In the experience center, three or two Hengchi car sales staff in work clothes were crowded together. Seeing someone coming in, one of the salespersons greeted.

When a customer watched the Hengchi 5 model in the store, the clerk began to ask the customer's information, and then introduced the current preferential event of Hengchi 5: "We now have a deposit of 10,000 to 20,000 to 20,000. Activity, the original price is 179,000, and the discount is 169,000. The event is over at the end of the month. "

In the process of introducing the product, the salesperson looked down at the mobile phone from time to time, from the appearance, interior to the wheels, batteries, and configured one by one.

Hengchi Automobile Sales Personnel uses the car system as a selling point: "The three -screen screen of the vehicle's three -line screen 1.2m 3D curved screen uses the technology of the 8155 Qualcomm Snapdragon's third -generation digital cockpit platform. This chip is currently in the new energy market Among them, it is a relatively leading processor. "However, when the networking function of the vehicle is displayed to the customer, the sales staff took about 7 minutes.

When the customer asked if you can test drive at the moment, the sales staff here expressed the negation: "The test driving car is on the license plate, and it will take about a month." In the past 20 minutes Customers watching the car.

This situation is different from the "lively" scene seen when reporters visited the Huawei store and "Wei Xiaoli" when they visited the Huawei Store and "Wei Xiaoli". In the interrogation world, "Wei Xiaoli" and other brands, new cars have been opened for test drive as early as the pre -sale period of new cars.

On July 6, Evergrande Automobile announced that its Hengchi 5 officially opened pre -sale. On July 20, only 14 days later, Hengchi Automobile held the first "720 Hengchi Festival" and announced the pre -sale situation of Hengchi 5: as of 19:00 on the same day, Hengchi 5 pre -sale orders were 37,296.

As soon as the pre -sale results come out, it has aroused heated discussions in the industry. On the same day, Sun Shaojun, the founder of the car FANS, who had long been concerned about the front line of the car sales, compared Hengchi 5 with the ideal L9 passenger flow released by the difference in a week. He said: "The ideal store people come and go, and the average number of outlets of our own outlets are 35 batches, which means that the test drive needs to be queued, and the sales must be on the class (overnight class). Ideal L9, to be targeted at the words. It is only 50,000 orders for such a lively. "In contrast," Hengchi 37 orders count on the defeat rate and the first intention to enter the store. The tiles are full of people? Is the sales estimated mouth rotten? "

According to the official micro -signal of Hengchi Automobile on August 6, the tweet entitled "The dealer is super empowerment, Hengchi Marketing entered the" fast lane "", it announced that the first batch of 30 authorized proxy stores in 19 cities in August August August August From the 6th, the head dealer groups such as Yuantong, Litai, Jianguo, Three Ring Road, and Huasheng joined the first place. The sales channels began to settle in Beijing, Foshan, Chengdu, Wuhan and other places.

According to the reporter, Beijing's first Hengchi Automobile Sales Center is in Miyun in the suburbs. The Hengchi Exhibition Experience Center of Chaoyang Dongba Township is also outside the East Fifth Ring Road. Unlike other new power brand stores, unlike the high -quality commercial landmarks with high traffic, the geographical location of Hengchi's above two stores is remote.

Evergrande Group has high hopes for Hengchi 5. In July, Evergrande Group held an internal meeting, asking Evergrande to increase its promotion of new energy vehicles up and down, and encourage employees to actively participate in sales. At the same time, Evergrande Group also hopes to strengthen communication and coordination within the Evergrande property that is closely dealing with the front -line owners to further contribute to promoting car sales.

The industry is more concerned about whether Hengchi 5 can successfully complete the delivery as planned. Earlier, the car's mass production plan had a "precedent" that was delayed. In May of this year, Hengchi Motors stated that due to the impact of the epidemic, Hengchi 5 was originally scheduled to be adjusted on June 22, 2022 to September 20, 2022. After the pre -sale was finally started, Hengchi Automobile announced that it would begin delivery from October.

However, in August, Hengchi Automobile had no news. On August 2nd, Hengchi Automobile Associated Company Evergrande New Energy Vehicle Investment Holding Group Co., Ltd. added information about the executed person, with a target of about 9.26 million yuan. At present, the company's total execution amount has exceeded 100 million yuan.

Regarding the first heavy production car, Hengchi Automobile announced the cancellation of the listing conference of Hengchi 5, the "low -key" listing, and finally the new car listing price continued the pre -sale price announced before, that is, 179,000 yuan.

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