Who is the discount of halving the car purchase tax: There is a 4S store while promoting the price to raise prices

Consumers' enthusiasm for car purchase is indeed mobilized, but at the same time, there is a phenomenon that the actual discounts of sales terminals have become less.

Author: Wang Shuaiguo

Figure: Economic Observation Network

Guide

One || Many 4S shops have a banner, saying about the promotional activity information about the purchase tax halved. In the 4S stores of domestic and joint venture brands, consumers who come to see the car are endless.

An || Although the message from the car FANS from the front -line terminal sales staff shows that "the terminal discount is not tightened", some consumers who have paid attention to the new car market have said that this is not the case.

After a period of downturn in the domestic automobile market, it became active again. On June 15, the latest data released by the Passenger Car Market Information Association (hereinafter referred to as the "Passenger Association") showed that from June 1st to 12th, the national passenger car market retail 519,000 units, an increase of 14%year -on -year, a month -on -month, and a month -on -month. The same period last month increased by 35%, and the performance gradually recovered.

According to the Federation of Federation, the market's gradual recovery reflected the effect of the starting period of tax purchase tax. At present, the local car market stimulus policies are actively introduced, which has a certain promotion effect on the recovery of the auto market. At present, the stimulus policy can support sales to recover.

In order to boost consumption, since late April, national, local and automotive companies have introduced policies such as tax cuts, subsidies, and increased car purchase indicators (purchase restriction cities) to promote car consumption. Among them, some passenger car purchase tax reductions are the most well -known policies.

On May 31, the Ministry of Finance and the State Administration of Taxation issued the "Announcement on the Subtraction of Partial Vehicle Vehicle Purchase Tax". VAT) Disted passenger cars of 2.0 liters and below of no more than 300,000 yuan, reduced the purchase tax of half to levy vehicle purchase tax.

Under a series of policies, what is the consumption of the market terminal? Recently, reporters from Economic Observation Network visited a number of 4S shops in Beijing. The reporter learned from the front -line sales staff, consumers, large car dealers, and automobile market data researchers that the enthusiasm of consumers was indeed mobilized, but at the same time, there was a phenomenon of less actual discounts in sales terminals.

4S shop flow increases

A number of 4S shops visited by the reporter, a banner was launched inside the store, which wrote about promotional information about the purchase tax halving. In the 4S stores of domestic and joint venture brands, consumers who come to see the car are endless.

"The third -generation Haval H6, buy an existing car, discount 6000, get 1000 insurance, withdrawal of 500 withdrawal, add 500 in installments, a total of 8000, the purchase tax is half, and then give you a package worth 5188." A duty salesperson at a Harvard brand store in Beijing enthusiastically introduced consumers to buy a car discount.

The sales staff told reporters that the purchase tax was reduced by half and a large discount, and only 5 third -generation Haval H6 high -end versions (H6 MAX) were sold in the store today. In addition to Haval H6, Sun Cheng's 4S shop, new models such as Haval and Haval Dogs are also sold well. A Haval beast exhibition car parked in its store was also placed with the sign of "this car has been sold".

"After June 1st, there are still many people who come to see the car, because the epidemic has eased, everyone is willing to come out." A salesperson at a Audi 4S shop in Beijing said that some of the consumers are at the end of the consumer. The purchase tax is halved, "For example, some people have considered buying a car since March, just to catch up with the current purchase tax halving, which is a big discount for him, and it can save 1 at once. More than 10,000 yuan. "

Sun Shaojun, the founder of the car sales market for a long time, told the Economic Observation Network reporter: "After the policy was officially announced, during the Dragon Boat Festival holiday, 60 % of the store feedback said that the number of stores in the store was higher than 'May 1st' ' At the same time, their trading volume is also rising. Many people are indeed stimulated, and they are willing to buy a car. "

Sun Shaojun pointed out that this situation continued after the Dragon Boat Festival. As of June 12, the performance of the automotive market (mainly refers to the number of stores) presents three major characteristics: 1. Sales staff generally stated that the number of stores in the store increased by 20-30%from May this year, which was the same as that of June last year, but the transaction rate was slightly slightly slightly slightly slightly slightly slightly. Low; Second, the number of stores from online clues obviously skyrocketed (except Huawei), and generally feedback accounted for 50%of the amount of entry; 3. Sales personnel of fuel vehicle brands feedback, terminal discounts have not tightened in the Dragon Boat Festival in the Dragon Boat Festival Tightening the Dragon Boat Festival in the Dragon Boat Festival. Instead, it is still liberalizing.

Wool comes on sheep?

Although the message from the car FANS from the front -line terminal sales shows that "the terminal discount is not tightened", some consumers who have paid attention to the new car market have said that this is not the case.

"Half of the purchase tax is a good thing to promote automobile consumption. That is a good thing. If you do not have this policy, the car manufacturers will reduce the price. If you have this policy car factory, the price will not be reduced. In the end Master Zhang, who has just seen the car from a certain GAC Honda store in Beijing, said that many 4S shops are now quietly raising the price. For example, some cars have a discount of 20,000, and now the discount is 15,000.

Master Zhang originally had a car at home. Recently, he wanted to replace a SUV. He has been watching the car for several months. Recently, he found that since the state's issuance of the purchase tax is reduced by half, some models he have seen before are raising prices.

Not only consumers feel the market change. Some salespersons do not avoid the measures of merchants to reduce preferential measures. In a policy of a Lingke brand sales store, when consumers asked the policy of "purchase tax 0 yuan, 50%state subsidy, and 50%of the subsidy", a store sales staff explained: "This car (Lingling before (collar (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Linga (Lingu Gwi 03) The discount is almost 10,000, and now the discount is 4,000. After the finish is completed, the purchase tax will be completed, and it will be almost the same inside and inside. But if you do it, it will indeed be cheaper than before. After all There are almost 7000 less. "From the perspective of the entire domestic passenger car market structure, the preferential policy of purchase tax is aimed at 2.0 liters and below. At the same time, the price is less than 300,000 yuan Car company brand. According to the Federation of Federation, this move is expected to fully pull all independent brand models, all joint venture models, and some entry -level luxury car markets. It has a huge potential, especially for hybrid models.

For luxury brands, the pull -down policy of purchase tax is not great. A large car dealer who specializes in a luxury brand told reporters: "The market price is essentially determined by the supply and demand relationship. The greater stimulus, but for luxury brands or imported brands, the inventory itself is in the position, and the factors that restrict the total consumption are not based on prices, so the benefits may be relatively limited. "

According to the Federation of Federation, consumers generally do not worry about buying cars during the start -up period of policy.

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