Is the "Five -Five Five Shopping Festival" car promotional temptation?Consumers say this ...

As one of the 12 benchmarks of the "Fifth Five -Year Shopping Festival" this year, the Shanghai Automobile Quality Consumer Carnival has gathered many automobile brands. However, despite the promotional activities, consumers don't seem to buy it.

Porsche, Jaguar, Mercedes -Benz, BMW, Lincoln, MINI, Land Rover, Toyota, Honda, Volkswagen, Weilai, Nezha, Aichi ... Shanghai Putuo District Chief Fengwen Exhibition Center "Five Five Five Shopping Festival" car promotion activities, It's like a car brand exhibition. In order to attract consumers, some car companies have also set up the concept of "camping", set up the outdoor exposed camp scene, and display their own models more intuitively.

However, the reporter saw at the scene that most consumers were holding the mentality of shopping. The most asked is the new energy model, such as Weilai, Nezha. There are few consumers consulting high -end brand models such as Porsche and Lincoln. Especially the outdoor motorcycle array, although "eye -catching", many people watching and inquiry, there are very few consumers with willingness to buy.

In the indoor exhibition area, car companies involved in the promotion are dumbfounded, but the discounts seem to be limited.

"This time, several vehicles participating in the" Fifth Five -Year Shopping Festival "discount, like GLB, will give about 10,000 yuan in discounts. The specific discounts depend on the model." The reporter introduced.

The BMW booth staff told the reporter of the International Financial News, "Customers who have the willingness to buy have actually paid attention to this car for a long time. Usually, we do not have any preferential activities for X5. It's hard to say how much it can be discounting, the price is talked about. "

Relatively speaking, new energy vehicles will be stronger.

"Compared with the car promotions of the Five -Five Five Shopping Festival" last year, we focus on the new energy brands this year, so many new energy vehicles in the event this time are very strong. "Zhu Junjie, director of the enterprise management office of Putuo Xinyang Park "We also cooperated with some car companies to launch some models for purchase tax discounts, and there is no interest loan. Some businesses participating in the event will provide gift packages for customers who place orders on the spot and customers who make appointments for test drive."

Dai Yaoyan, deputy director of the Putuo District Commerce Commission, told reporters, "We hope to provide a friendly consumer environment to the citizens in this promotional activity, and hope that citizens can go to the scene to experience the atmosphere of car consumption."

But the reporter saw at the scene that many consumers still came to fuel cars. Mr. Liu, who is currently selected by the car, told the reporter of the International Financial News, "In terms of the discount of shopping festival alone, I think it is average. The reduction of vehicle purchase tax is a national policy, and the surprise is not enough."

Zeng Gang, Dean of the East China Normal University City Institute of Urban Development Research, told the reporter of the International Financial News, "The purchase tax is actually a policy issued in a special period, because for ordinary people, cars have belonged to high -end luxury goods. But so many years have passed, but so many years have passed. With the improvement of living standards, cars have gradually become the mobility tools for many ordinary citizens. Reducing purchase tax is a major trend. "

According to the "New Energy Vehicle Model Catalog of Vehicle Purchase Tax" recently released by the Ministry of Industry and Information Technology (57th batch), the passenger car part in the "Catalog" includes 51 models of 23 car companies. Plug -in hybrid and fuel cells.

"Some brands of popular models, the official guidance price is 500,000 yuan. Previously, I could talk about the minimum 450,000 yuan in the 4S shop and sales. Now the sales party bids the original price of 470,000 yuan at the shopping festival. 450,000 yuan. "Mr. Liu also said.

Some people familiar with the matter revealed to reporters that every promotional activity, some merchants will "increase prices before the price of vehicles are reduced" by some businesses. The amount paid in other aspects is likely to rise.

"Of course, consumers now have three more goods when buying cars. For these" understanding "consumers, the offer of each car dealer is already very transparent, so merchants still hope that more consumers can come to the scene and talk about the price of face -to -face business price prices. . "The person familiar with the matter said.

"In recent years, my country's automotive production capacity has expanded rapidly, and has gradually developed from a large country of automotive imports to the world's third largest car exporter. Theoretically, my country's automobile consumer market has huge potential. The main reason is that it has experienced the epidemic in the first half of this year. More people lack confidence in the prospects of revenue growth and economic development in the future. In this case, the effect of car promotion is not good. It is unexpected and reasonable. Things. "Zeng Gang said.

Zeng Gang believes that "in the case of limited price reduction discounts, it is necessary to attract consumers to come to the live experience. The development is fast, and you can use the shopping festival to show it in a centralized display to invite professionals to give a centralized preaching the charm of new automotive technology. Second, the traditional sales method is to drink and wait for the buyer. In the future, the seller should approach customers and consumption according to potential customers. Will optimize the car design plan and take the customization of customization. Third, learn from the experience of the automotive expo, strengthen the docking of shopping festivals and car manufacturers, and improve the preferential discount of automobile promotion. "

Reporter Wu Sijie

Edit Pan Sheng

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