deal!Volkswagen China ’s management structure is adjusted, Bearing will take over Feng Sihan as CEO on August 1

The long -rumored Volkswagen Group (China) CEO change has finally landed.

On June 17, a reporter from "Daily Economic News" was informed that Bearing, member of the Board of Directors of Volkswagen Group, will be the president and CEO of Volkswagen Group (China) from August 1 this year to be responsible for China's business, which also means Feng Sihan The position of CEO of Volkswagen Group (China) is about to step down.

Member of the Board of Directors of Volkswagen Group (Photo Source: Corporate Photo Conferring)

In fact, on the eve of the Guangzhou Auto Show in 2021, the news of a Volkswagen Group (China) CEO Feng Sihan was "left in office". At that time, Volkswagen Group (China) gave a response to "no comment", but Feng Sihan himself responded that this is the normal personnel rotation of the Volkswagen Group. This also includes my position in China. "

"Although managers can gain more and more experience in the local market, they may lack a fresh perspective." Feng Sihan believes that when a leader is in a position or in a place for a long time, the power to drive change will weaken. Therefore, Volkswagen Group has such management principles and traditions. Without the Volkswagen Group, there are enough management personnel with high levels and international experience.

Feng Sihan's unfinished mission

According to public information, Feng Sihan has been working in China for more than ten years. Among them, since January 2019, Feng Sihan has been the CEO of Volkswagen Group (China). At the beginning of his office, Feng Sihan was full of energy, and Dis, CEO of Volkswagen Group, was also looking forward to it.

In March 2020, Volkswagen Group released a dazzling transcript in 2019. In 2019, Volkswagen defeated Toyota and seized the global car brand sales champion. The growth of sales also made Volkswagen's sales revenue of 252.6 billion euros this year, an increase of 7.1%year -on -year, and operating profit reached 19.3 billion euros, an increase of 12.8%year -on -year. As the largest single market in the world, the excellent performance of the Chinese market directly contributed to Volkswagen's 2019 rejuvenation. At the 2020 Volkswagen Annual Financial Report Conference, Dis continued to thank the Chinese team led by Feng Sihan.

However, since 2020, Volkswagen Group's sales in China have begun to decline. Official data show that although China is still the world's largest market in Volkswagen Group, in 2021, it delivered about 3.3 million cars in China, a year -on -year decrease of 14.1%, accounting for about 16%of Volkswagen's market share. Some analysts believe that the weak sales of Volkswagen Group in the Chinese market may be one of the reasons for Feng Sihan's departure.

In addition, Feng Sihan served as the CEO of Volkswagen Group (China) in 2019. At this time, the node was in line with the node of Volkswagen's accelerated transformation to electrification in China. Feng Sihan became an important " Promotion.

Picture source: Photo by reporter Duan Siyao (data map)

2021 is a year when Volkswagen launched an electric offensive in China. In less than a year, Volkswagen launched a total of 5 ID. series in China. In order to provide consumers with better services, Volkswagen is also trying to open a digital ID. Urban exhibition hall, and launched an agency model for new energy vehicles.

However, Volkswagen's large -handed investment in the field of new energy vehicles has not received ideal returns. Dis even rarely publicly criticized the Chinese team led by Feng Sihan, saying that "Volkswagen must change the method of selling electric vehicles in China to cope with its poor sales in this world's largest automotive market."

Volkswagen Group (China) once stated: "We have hoped to make ID. The family sells for 80,000 to 100,000 units in 2021. But whether it can reach the goal, it is not very certain, because the supply of components is changing at any time. ","

Official data show that in 2021, the public delivered about 70,600 ID. Family electric vehicle.

Management architecture is fundamentally adjusted in China to be given greater autonomy

In fact, Bearing has the post of CEO of Volkswagen Group (China). In December 2021, according to the German "FrankFURTER Allgemeine Zeitung", Berede will become a member of the Board of Directors of Volkswagen Group and serves as the CEO of Volkswagen Group (China) to take over Feng Sihan.

Subsequently, on December 10, 2021, the Public Motor Group Supervisory Board passed relevant resolutions at Wolfsburg's meeting to reorganize the management structure of the group management board of directors and optimize functional optimization. Among them, Bearing has the business of the new "Volkswagen Passenger Vehicle" department since January 1, 2022, and has been responsible for China's business since August 1, 2022.

Public information shows that Bearing joined Volkswagen Group in 1993, and has been transferred to Volkswagen Group and the procurement business department of various brands under the group within 22 years. In December 2015, Bearing was appointed a member of the board of directors of Volkswagen's passenger car brand management. Since August 1, 2018, Bearing has the chief operating officer of Volkswagen's passenger car brand. On July 1, 2020, he was promoted to CEO of Volkswagen Passenger Car Brand.

For the position of CEO of Popular Motor Group (China), Bearede said: "Under the new management structure of China, we cooperate closely with joint ventures to further strengthen the system, integrate and upgrade business management, and lay a solid foundation for subsequent development. . Obviously, the Chinese district is being given more decision -making power and autonomy, and our services, technology and products will meet the specific needs of Chinese customers in the local market faster. "Photo by reporter Li Xing (Information for each reporter Li Xing (Information (information picture)

It is worth noting that Volkswagen Group has also adjusted other management structures. For example, Volkswagen Group appoints Marcus Hafkeyeer as the CTO of Volkswagen Group (China), which will take effect on August 1. At present, he is a strategic consultant in Huawei Automobile Business in Shanghai.

In addition, Volkswagen Group also announced the appointment of another key function in China: the current CEO Stefan Mecha, CEO of Volkswagen Group, as the person in charge of the sales leader of Volkswagen Passenger Celery Brand China CEO and Volkswagen Group (China) Group. Effective from August 1st.

Volkswagen Group (China) believes that the adjustment of the management structure is fundamental adjustment. Since August 1, 2022, the China Board of Volkswagen Group becomes the group's cross -brand central decision -making organization: the new architecture will make decision -making more efficiently efficiently To maximize the linkage between the group's brands and closely cooperate with the joint venture.

Daily Economic News

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