Exit is easy to "go to sea"

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How does China build a real international brand?

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In 2021, China ’s automobile exports exceeded 2 million vehicles for the first time. In the first half of this year, a strong export continued, an increase of 47.1 % year -on -year. This is incredible. After all, domestic automobile production and sales in the first half of the year have declined, and the government has also introduced policies to stimulate car consumption.

Car is a product that symbolizes the industrial strength of a country. The export of Chinese automobiles can cause recent Germany, which is somewhat unexpected. In 2021, more than 2 million car export data include both independent brands and joint venture brands and wholly -owned brands. The proportion of independent brands is unknown.

I have visited a small home appliance company. In a certain field, the output of this company accounts for half of the world's total output, but it is still a well -known foundry. When we have high hopes for Chinese cars exports, we look forward to that China's independent brands have a place overseas, and we will have a world influence as BBA and achieve this goal. Some interviewees have repeatedly told me that don't deliberately emphasize the export volume of Chinese cars for a long time, because the gap is "obvious."

Exporting a car is far more difficult than exporting a home appliance. From model design to the construction of the sales network, to the supporting facilities of after -sales service, and the charging and power exchange services required by new energy vehicles. It is difficult to make profitability and can only pursue "long -termism". Weilai originally planned to build 20 second -generation power stations in Europe by the end of this year, but only one was built in the middle of the year. The good news is that the factory, which is mainly used for power changes and after -sales service in Hungary, will be put into operation in September.

Obviously, the problem in front of Chinese car companies is not just exports, but "going to sea", which is far more difficult than the former. After the "entering the WTO", the export of Chinese automobiles has also increased rapidly, but in 2008, an important reason is that it is the blow to Russia, Brazil and other countries. Chinese car companies know that the risks of exchange rates, freight, and trade policies that may face the entire vehicle exports have set "going to sea" as a long -distance target. When Chinese car companies build a factory overseas and complete the real "going to the sea", we may no longer need to export data to prove the progress or strength of the Chinese automotive industry.

This is also a topic facing the Chinese economy. The path of China's economy takes off is similar to Japan and South Korea. Now it has established a complete industrial category. Export data is still soaring under the epidemic, but there are still a few people who really "go out to the sea". Essence

In recent years, countries have emphasized the return of manufacturing, and the relocation of the industrial chain has become a worrying thing; but the other side of the coin is that if it is not integrated with the local area such as production, sales, and after -sales. Intersection

Send 2022.8.15 Total Issue 1056 "China News Weekly" magazine

Magazine title: Exit is easy to "go to sea"

Reporter: Chen Weishan

Edit: Wang Xiaoxia

Operation editor: Wang Lin

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