In the middle of the year, the big promotion time: small appliances are "sought after" by young people, Vipshop sales climb up

Small appliances have become one of the biggest surprises in the middle of the e -commerce platform this year.

From fruit and vegetable cleaning machines, air fried pots, dishwashers to chef machines, and dry clothing machines, household appliances are capturing the hearts of young people. Vipshop data shows that since the Special Sales Festival in 6.16 years, the most popular category on Vipshop, in addition to clothing, shoes and bags, beauty, and gold jewelry, small appliances have also become one of the very popular categories of consumers. Small home appliances have increased, and the post -90s and post -95s are the most loving group of small appliances.

Exquisite and convenient are a key factor in attracting young people. "Elimination of hands" and "lazy people must" have become the labels of many small appliances. The explosive growth, Vipshop's 6.16 years since the Special Sale Festival has opened, the sales of groundwashing machines have increased by more than 5 times year -on -year.

Health is another label of small home appliances. In the past six months, under the background of more domestic epidemic, health and environmental protection has been deeply rooted in the hearts of the people. Increased by 10 times, the industry's head brands Dongling and Haier have increased by more than 12 times year -on -year. In addition, the healthy diet concept home appliances also jumped into the air outlet. The salt -free and oil -free air -frying pot became a "net red" in small appliances. The sales volume of the Special Sales Festival has doubled year -on -year. Lead other ages.

Small appliances have become a surprise for the middle and middle -aged promotion of the e -commerce platform

The outbreak of small appliances is not unable to find. The industry introduced that the summer climate is also one of the reasons for the growth of small appliances. The rain and dragon boat in the south, the continued high temperature in the north, promoted the popularity of small appliances. At the Vipshop, the sales of dehumidifiers increased by 316%year -on -year, and the drying machine also achieved 436%of high -speed growth. In addition, natural fans, etc., were also very popular.

More importantly, the rise of small home appliances is related to the issues that people are most concerned about at the moment. The epidemic has a hot house economy, and home cooking has become a common choice for people. In this context, air frying pots, chef machines, cooking machines, etc. There are also explosive growth. Among them, the sales of chef machine brand Hai's sales rose by 254%year -on -year.

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