Back to the "Three Giants" Avita 11 to seize the high -end smart electric vehicle track

Economic Observation Network reporter Pu Zhenyu's high -end intelligent pure electric track players added another member. On the evening of August 8, the Avita brand announced that Avita 11 and joint limited edition model Avita 011 was officially launched. Avita 11 has a total of 3 configurations, and the price range is 349,900 to 409,900 yuan. The two long-battery versions will be delivered in December this year. The price is 600,000 yuan.

Tan Benhong, chairman and CEO of Avita Technology, emphasized at the press conference that whether it is Avita 11 or Avita 011, it can be regarded as "worthy of money."

As a new brand created by the three parties in Changan Automobile, Ningde Times, and Huawei, Avita's mass production and listing road has always had the appetite of the outside world. In November last year, the Avita brand launched the world's global and product debut; in March of this year, Avita released a joint limited edition model -Avita 011; in May this year, Avita 11 announced the cockpit and opened reservations.

Finally revealed Avita 11, the final veil, strength geometry? On the most critical battery life indicator of pure trains, Avita 11 long battery life mileage (CLTC) 555 kilometers; and 680 kilometers of ultra -long continuation mileage (CLTC). From the absolute value, this battery life is not the top level in electric vehicles. But considering that Avita 11 is a large -size C -class car, 555 kilometers and 680 kilometers of battery life can already be used as an advantage indicator of the product.

In terms of intelligent driving, Avita 11 is equipped with Huawei Driveone dual motor four -wheel drive system, with a maximum power of 425 kW, a maximum torque of 650 N · m, a long battery version of 0 100 acceleration time of 3.98 seconds, an ultra -long battery version of 0 100 acceleration acceleration 4.5 seconds. A traditional fuel C -class car usually runs as long as it is running for 6 seconds, which can be used as an important selling point of the product.

In addition to products, the model of the three parties in Changan Automobile, Ningde Times, and Huawei is the focus of the Avita brand since its appearance. This model has always attracted much attention. Changan Automobile is a traditional domestic car company, while Ningde Times and Huawei are giants on the electric vehicle supply chain. Ningde Times is the most powerful power battery supplier in China. Huawei is the most advanced automotive intelligent technology supplier in China. one. What advantages can this model bring?

It is understood that the relationship between Avita and the three giants behind it maintains a deep "binding" relationship. Among them, Ningde Times was the second largest shareholder of Avita. At the Chongqing Auto Show in June this year, Zeng Yuqun, chairman of Ningde Times, said, "Avita is our own brand, and the best and most advanced (battery) must be used."

Huawei has announced publicly since entering the automotive industry. In addition to Avita, there are also polar foxes and Selis. According to the official introduction, Avita 11 is the first high -end SEV product standard in the industry standard in the entire system standard in Huawei Hi full -stack smart car solutions. Avita has revealed that Avita and Huawei's joint R & D personnel have exceeded 1,000, and Zhu Huarong, chairman of Changan Automobile, has maintained a close connection with Huawei senior management.

During this year's Chongqing Auto Show, Avita also signed a comprehensive strategic cooperation agreement with Huawei. The two parties reached a consensus in the areas of risks, revenue sharing, and Huawei HI trademark authorization.

Avita, who has obtained the three giants of Chang'an, Huawei, and Ningde, has made a rapid progress in financing. In November last year, Avita completed the first round of strategic financing; August this year, Avita completed a round A financing of nearly 5 billion yuan. A number of investment institutions follow up. Avita's valuation also increased from less than 800 million yuan in November last year to nearly 10 billion yuan after financing.

In China, 300,000 yuan is generally regarded as the price threshold of luxury cars. At present, about 300,000 yuan of entry -level luxury pure trains has the most competitive competition. In addition to the Tesla Model 3, which occupies the domineering position, there are also a large number of independent brand models such as Weilai ES6, Xiaopeng P7, BYD Han, Ji Ji 001 001 001 And Volkswagen ID6, Ford Mustang Mach-E and many other joint venture brand models.

Avita 11, which avoids 300,000 yuan in the Red Sea market. At present, there are not many opponents at the same price. The similar price of Avita 11 is the extension of the M7, the ideal ONE, and only Weilai ES6/EC6, Tesla Model Y is pure electric power.

From the perspective of Avita 11's body size, in the pure electric SUVs of the price range of 350,000 to 400,000 yuan, the three cars of Weilai ES6, Weilai EC6, and Tesla Model are all medium-sized SUVs, and Avi Tower 11 is a higher -level mid -large SUV.

However, the business in the market of 350,000 to 400,000 yuan is not easy to do. This price has penetrated into the hinterland of the domestic first-line luxury brands Mercedes-Benz, BMW, and Audi (BBA). According to statistics, the average selling price of BBA models E -class, 5 series, and A6 is about 400,000 yuan, and BMW and Mercedes -Benz currently have about 400,000 yuan of pure tram models IX3 and EQCs on sale.

Therefore, the competitors in the Avita 11 battle market are mainly aimed at traditional luxury cars. And how to win in this market also requires comprehensive competition for brands, products, channels, and user operation and maintenance.

In terms of channels, while the Avita 11 was launched, the first batch of Ten City Avita Experience Center and experience space were officially opened.This year, the Avita channel will cover 110 cities.It is understood that consumers can also see Avita models in Huawei's offline stores.In terms of energy supplement, Avita has signed a long -term strategic cooperation agreement with BP to jointly promote the construction of high -voltage fast charging networks.Both parties plan to build over 100 standardized high -voltage fast charge stations in 19 cities at the end of next year.At present, Avita plans to access nearly 200,000 public charging piles including mainstream operators such as the National Power Grid, Southern Power Grid, Special Caller, and Star Charging.

In terms of products, according to the comprehensive strategic cooperation agreement signed by Avita and Huawei in June this year, the two parties will create a series of high -end smart electric vehicle products based on the new generation of smart electric vehicle technology platform CHN and continue to iterate. By 2025, 4 new models will be launched.Model.

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