German media: Chinese car, a new force is rolling on the road of Germany

"Germany Edit Network" On August 7, the original title: China Automobile, a new force is rolling on the German road for many years, Chinese auto manufacturers have been considered to be able to open the European market. Since the beginning of this year, the German Federal Automobile Transportation Administration (KBA) for the first time included Chinese manufacturers in official statistics, which should be rarely noticed by car enthusiasts. This may be the beginning of a cultural revolution. When the entire automotive industry has been worried about the Chinese people who are coming for many years, they are now coming, and they are competing with fragile European cars in the transformation.

In the first seven months of this year, nearly 7,000 cars from Chinese manufacturers received German license plates. If you look at the entire Europe, the numbers will become more eye -catching. According to statistics from the consulting agency Inovev, the number of new Chinese manufacturers in Europe in the first half of this year is 75,000, and it is expected to reach 150,000 vehicles throughout the year.

In addition to MG, Roewe, and Volvo's sister company, the statistics of KBA have entered KBA, and other manufacturers are on the starting line, such as Aichi Automobile from Shanghai. A real giant also announced that it will act in Germany in October this year -BYD, the world's largest electric vehicle manufacturer, plans to sell cars in Germany. The private enterprise sold about 640,000 electric vehicles and plug -in hybrid vehicles worldwide in the first half of this year. In terms of battery technology, China is also one of the world's technology leaders.

In general, the era of cheap replication of Chinese cars has ended. In the latest innovation rankings in the German Automobile Management Center (CAM) in Vegeta Gradebach, the Benjue parent company SAIC and BYD are ranked fourth and fifth. They lag behind Volkswagen, Tesla and Mercedes, but lead ahead of BMW, General Motors and Hyundai. In this annual ranking, CAM analyzed and evaluated the innovation of 28 automotive groups and about 80 car brands. The Chinese score high in electric vehicles.

Another advantage is relatively low prices. Even the most expensive Chinese brand cars MARVEL R, the price is only a relatively cheap 50,000 euros. Many European manufacturers are slowly withdrawing from this price. Western manufacturers' current strategies are heavy profits rather than quantity, and they almost do not produce small cars. The Chinese can fill this gap. (Aoki translation)

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