Why do Japanese cars choose to build factories in Guangdong instead of closer Shandong?

Yesterday, I saw some netizens asking such a question: Why do Japanese manufacturers like to build factories in Guangdong without being closer to Shandong. In fact, not all Japanese are in Guangdong, but the Japanese brand influence in Guangdong is relatively large, so it gives people a feeling of like to run to Guangdong.

At present, the Japanese brands in Guangdong mainly include the following:

GAC Honda: Established in 1998, headquarters in Guangzhou, originally called Guangzhou Honda, was renamed GAC Honda in 2006.

Dongfeng Nissan: Established in 2003 and headquarters in Guangzhou.

GAC Toyota: Established in 2004 and headquarters in Guangzhou.

GAC Mitsubishi: Established in 2012 and headquarters in Changsha.

Other joint ventures from domestic Japanese:

Hainan Mazda, founded in 1990, is headquartered in Haikou.

Changan Suzuki, founded in 1993, is headquartered in Chongqing.

Changhe Suzuki, founded in 1995, is headquartered in Jingdezhen.

Southeast Mitsubishi, founded in 1995, headquarters in Fuzhou.

Changfeng Mitsubishi, founded in 1996, is headquartered in Changsha.

Sichuan FAW Toyota, founded in 1998, is headquartered in Chengdu.

Tianjin FAW Toyota, established in 2000, headquarters in Tianjin

Dongfeng Honda, established in 2003, is headquartered in Wuhan.

FAW Mazda, founded in 2005, headquarters in Changchun.

In fact, the factors that affect the selection of joint venture car companies are mainly the following:

1. Location of Chinese Enterprise Headquarters

Because foreign car companies are not allowed to have wholly -owned factories in China, they must jointly joint ventures with domestic enterprises. Therefore, joint ventures are basically located in Chinese car companies. For example, the Shanghai Volkswagen settled in Shanghai, and Guangzhou Honda was settled in Guangzhou.

However, there are two special companies here, one is Dongfeng Nissan and the other is GAC Mitsubishi. Because their headquarters is not located at the headquarters of Chinese car companies.

Dongfeng's headquarters is in Wuhan, but Dongfeng Nissan headquarters is in Guangzhou. Because Dongfeng belongs to the central enterprise and does not belong to anywhere, their location will be more free.

Mitsubishi was the earliest joint venture with Changfeng in Hunan in China. Later, GAC acquired Changfeng, and Mitsubishi and GAC re -formed a joint venture. Since Changfeng's factory is in Changsha, GAC Mitsubishi's headquarters is set up in Changsha.

2. The local supporting industry

Another factor in the factory site is the local supporting industry. Because cars are composed of many trivial components, many component car companies do not produce themselves, so they have better supporting companies in those automobile industry cities. And later logistics and transportation services also have more mature and reliable services.

3. Local policy

Local governments definitely hope that car companies will establish factories in their own sites, and those major automobile industry cities have already tasted sweets, so they will have better policy support. In addition, the local mature supporting market will definitely be more attractive.

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