The volcanic engine joins hands with Geely Automobile to promote the strategic cooperation of the full link digitalization

On August 2nd, the volcanic engine of the cloud service platform of the byte beating and the Geely Automobile signed a strategic cooperation agreement with Geely Automobile. With the professional advantages of both parties in their respective fields, based on solutions such as cramps and digital marketing The complete digital user ecology of the service, jointly excavate the growth space and value of car users, and create a new automotive media 4S model.

Lin Jie, senior vice president of Geely Automobile Group, General Manager of Link Automobile Sales Co., Ltd., Shen Pingjie, director of the marketing digital center of Geely Automobile Group, Tan Shi, president of volcanic engine, Yang Liwei, general manager of the volcanic engine car industry, and some representatives of some enterprises attended the signing ceremony.

Strategic signing photo

Geely Motor, as a domestic header brand car company under Geely Holding Group, has previously launched effective cooperation with the volcanic engine in the field of Internet of Vehicle. Together again this time, the two parties will conduct digital and in -depth cooperation around Geely Automobile's digital marketing, AI, Data Zhongtai, and Yun/Yunxian, to create a closed -loop marketing of digital marketing throughout the automotive industry such as user portraits, SCRM, and user operations. Data dynamic feedback, continuously upgraded to business decisions.

Lin Jie, senior vice president of Geely Automobile Group and general manager of Link Automobile Sales Co., Ltd., expressed the expectations of cooperation with volcanic engines: "The achievements of both parties' strategic cooperation can establish a successful benchmark for the industry, bring exploration inspiration, and to the car Industry development and transformation inject strong digital kinetic energy. "

Tan Shi, president of the volcanic engine, said: "The integration of energy and win -win cooperation, I hope that the cooperation between the two parties will continue to promote the digital, intelligent development and transformation of the Chinese automotive industry, and allow more users Yes. "

Under the influence of the dual trend of intelligent transformation and digital upgrades, car companies need to pay more attention to the mining of user value, and actively promote users to make decisions at the right time node. Combined with the mature cloud, border, end -collaborative capabilities and the automotive industry solutions, Geely Automobile and volcanic engine will start from "three co -construction and one improvement", that is, user value enhancement, smart marketing capabilities, data ecological platforms The joint construction and smart service experience improvement, through the construction of the digital capacity of the user's full life cycle, achieve the integration of brand public domain marketing private domain, promote the accelerated integration of Geely Automobile and the Internet ecology, and achieve business growth.

Cover reporter Guo Wenjuan

- END -