Brand belief

"I was born in China, from the sunrise from the Huangpu River

I have seen lights, sycamores, alleys

I have seen someone in love holding hands on the roadside

I have seen the ship sings high and ran to the dock in the world

The craftsman casts my strong bones, and the people on the same way give me a clear heart

May I be able to walk with you

Go to love you cherish, and win the dazzling dream

Go to see the sun that will rise

The rain and snow that will definitely fall

In the city you love, the wilderness you travel around

Fortunately, we will be with you, welcome thousands of tomorrow ""

If you just read this text, you may not think that this is the new brand vision of SAIC Audi. This word comes from the lyricist Tang Tian -her text has always been supporting the solid sails in the gentle river. You can feel the great greatness between the lines.

And this vision word, Tang Tian compared the brand of Shangqi Audi to those who accompanied you and me to accompany you, and told the brand's most simple wish- "Want to accompany you to experience love and daily life, no matter whether Where is it, no matter how far. "The copywriting does not use cool words, nor does it not instill the profound principles, and only simple and sincere warmth.

What's more important is that this is the use of Chinese people's own copywriting to write brand culture this time. A few words are affectionate, and they also prove the sincerity of car companies' willingness to interact with users.

"I believe that all changes are new life

I believe that the end of the road will give birth to a new journey

I believe that what shines on us tomorrow is the stars that have guarded our childhood

Belief forging ahead is the first step across rugged

And every step forward "

Belief and beliefs are the fingertips that touch each other. The energy passed from me to you is such a simple moment. I saw the August 2nd Ceremony on August 2, and Teacher Bai Yueguang Zhang Xinzhe of the Chinese music scene will also perform "Faith" on the spot. I believe he will sing the clearness and solidity of faith in a firm tone for many years. The warmth and bravery of the new journey.

For Audi, faith has deepened significance. The short -term rest ushered in a better start. This time, Audi integrated its own brand value into the user's own value and created value with users. Maintaining sincere and sincerely becoming a parallel partner recognized by users is Audi deeply understood the brand strategy formulated after "believe". Between brands and users, it is far from that the supply relationship is simple. Real closer is to think about each other and do each other. This will be the way SAIC Audi will go next, and the beliefs that are implemented.

It is not individuals, but people who have created the future.

Looking up at the stars, overlooking the river mountains, the romance and heroic engraved by every Chinese people in DNA. The launch of the "Zhuhai Cloud" unmanned system of the unmanned system, Tianzhou -3 and Shenzhou XIII, all reflect the beliefs of the country and the nation. The deep sea picks the stars, and the moon has been taken from the moon -has already changed from the unpredictable dream to the reality that can be reached.

"I believe you

Believe in China's future

Believe in the power of being together

I believe there is a road in front of the rut ""

This is a promise that is more moral than any words, because faith is the power of being together.

Why do we dare to move forward lonely? Because we know that there is a light of peers around us.

You listen, the pier sounds the sound of whistle again, the return of the ship.

You see, the traffic flows through the neon again, which is a hurry of pedestrians.

This city is about to set off again. We follow the direction of the rut and choose our own speed.

We will pass the heavy rain, we will go to the sunrise, and we will collect all the scenery outside the car window during the journey.

Audi with the heart of companionship and the courage of the new life, as a teenager, faith- ——

Invite you to set off together!

"2022 SAIC Audi

Film and new life along the way "

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