The two major shareholders "different dreams of the same bed", GAC Fick became an abandoned "orphan"

Source / Sutu.com (Sootoo123)

Author / Hao Danchun

Such an ending, reasonable, is also expected ...

A few days ago, Stellandis Group released news that it would use light assets to develop the JEEP brand in China and negotiate with GAC Group to terminate local joint ventures. In the future, Stellandis will focus on importing cars in the China Sub -Banjin -selling Jeep brand.

At the same time, Stellandis emphasized that "the previously announced Stellandis has a lack of progress in the plan to get a major shareholder with GAC Group joint venture, GACKk,". This means that the game between Stellandis and GAC Group about GAC Fick finally ended in failure.

The day after the news was released, GAC Group also announced that GAC Fick has continued to lose money in recent years, and has been unable to restore normal production and operation since February this year. According to the company's related matters, the impairment of assets has been confirmed in the financial report of GAC Group last year.

It is worth mentioning that the behavior that the two parties did not publish the news at the same time also caused the public's guesses of poor cooperation between the two. After all, in accordance with the rules in the industry before, such major matters are generally announced at the same time after the negotiation between the two parties.

At this point, GAC Fick was sentenced to "death penalty" by the two major shareholders at the same time.

For seven years of dedication, GAC Fick proved "love"

"Not all jeep is called Jeep."

With the market foundation of Jeep, GAC Fick has launched models such as Liberty, Liberty and Guide. Because the product line covers small, compact and medium-sized SUVs, and covers 130,000 to 300,000 yuan in mainstream SUV segment. In just one year, it ushered in its own highlight.

In 2016, GAC Fick's cumulative sales reached 179,900 units, achieving a year -on -year growth of 260%. One year later, with the year -on -year growth of 25 consecutive months, the cumulative sales data of over 222,000 units throughout the year, GAC Fick created its own speed.

However, GAC Fick took the downhill road after the peak. Not only did he board the 3.15 party in 2018, but also encountered a dealer withdrawn from the Internet for inventory issues. Since then, the hit GAC Fick has begun to lose, and only 125,000 units were sold throughout the year in 2018.

At the same time, the continuous decline in sales has also led to the rapid decline in the capacity utilization rate of GAC Fick. Public information shows that GAC Fark has two major factories in Changsha and Guangzhou, with an annual production capacity of 328,000 vehicles. From 2018 to 2020, GAC's capacity utilization rates were 38%, 20%, and 11%, respectively. Although the official claims that the relocation process was constantly lagging because of the epidemic, it was also difficult to escape the speculation of "GAC Fick's upcoming exit".

In terms of finance, GAC Fick has always been difficult to get rid of the loss of losses in recent years, with a cumulative loss of nearly 5 billion yuan in the past three years. In 2021, GAC Fick's total liabilities reached 8.679 billion yuan. This means that GAC Fick, which has been losing money for many years, has become the "burden" of GAC Group and Stellandis Group.

In the production and sales express report released by GAC Group on July 5, GAC Fick's output and sales in June were zero. Tracing forward, its production and sales in March-May this year were 1, 0, and 1, respectively. In other words, GAC Fick has been suspended for four consecutive months, and the ending has already appeared.

GAC Fick is the crystallization of love and abandonment

Why does GAC Fick fall here? Some people in the industry analyzed, mainly because GAC Fick did not have the localization of demand.

Since 2018, brands such as Suzuki and Renault have chosen to withdraw from the Chinese market. Most of these brands of domestic products are dominated by foreign technology, and platforms and strategies are also relying on international brands. This has a very obvious shortcoming -localization that does not need to do. This may not be seen when the domestic market is in an incremental market and rising stage, but when the industry enters the stock market and the competition intensifies, they are not obvious due to insufficient localization of products and the advantages of domestic models. It will be exposed.

However, Sutu.com believes that GAC's decadence may be caused by the following two reasons.

First of all, we can go to its official website to see that it has not launched new products in the real sense for almost four years. Even the "big commander" launched at the end of August last year was just a change. No matter how good products, they can't afford the 4 -year change and demand transformation of the market.

Furthermore, behind the slow push of GAC Fick, it is actually a true portrayal of "equity disputes". In January of this year, Stellandis Group announced that it plans to increase its shareholding in GAC Fick from 50%to 75%. The relevant procedures for GAC Group and Stellandis have agreed to the transaction, but they still need to be approved by the regulatory authorities.

However, this statement was quickly denied by GAC. According to GAC Group, Stellandis's official website has a deep regret for the release of GAC Fick's equity adjustment.

Behind the two statements, the contradiction between the two sides can be seen. And when the closest partner began to "dream different dreams", GAC Fick was destined to be "abandoned orphan".

In this process, the rapid rise of independent brands in the field of hard -core SUVs. Popular models such as tank 300, tank 500 and Beijing off -road BJ40 have been born one after another, which not only knows the demand for the domestic consumer market, but also combines the hottest intelligence hotspots. Today, the GAC Group's 2022 plan and the Stellandis Group's "Dare Forward 2030" strategic planning also did not have GAC Fick. As both shareholders have announced their officials, GAC Fick will eventually become another past in the history of Chinese automobiles.

Every car company that crosses the sea can "face the sea

In 2021, the domestic luxury car market sold about 3 million units throughout the year. The domestic luxury brand share is expected to continue to increase to more than 15%, and the total of 4 million vehicles are expected to be in 2025.

In addition, the latest data shows that in the first half of 2022, the production and sales of China's new energy vehicles completed 2.661 million and 2.6 million, respectively, an average of 1.2 times a year -on -year increase. The scale of production and sales was innovative, and the market penetration rate reached 21.6%. "In this case," supply and in shortlife "became the true portrayal of most hot new energy vehicle companies.

After GAC Fick announced his withdrawal from the domestic market, there was news that BYD and Zero Run were discussing the possibility of taking over the Guangqi Fick Changsha plant with GAC Group. As the world's largest new energy vehicle manufacturer, BYD's cumulative output in the first half of the year was 644,700 units, with a cumulative sales of 638,200 units, and the output and sales were basically the same. For the current BYD, the biggest problem is serious supply. And taking over GAC Fick Changsha Factory will significantly relieve production pressure.

The zero -running car not only lacks production qualifications in the early stage, can only rely on foundry, but even after obtaining qualifications in April last year, there is only Zhejiang Jinhua Factory. Combined with the existing three models of T03, C11, and C01 to be produced. Take over GAC Fick Changsha Factory, which can indeed transfer the pressure of production capacity.

With both the "good beginning", I started to look forward to "good end". As the world's largest automotive market, every foreign brand is looking forward to when entering the Chinese market. However, although the market is large, competition is even more cruel. In today's automotive market, in the context of the squeezing of independent brands and the squeezing of mainstream joint venture brands, in addition to adhere to the brand concept, car companies must also follow the trend of the market. In this way, GAC's "exit" is inevitable, but it will not be the last.

At the end

In fact, Jeep sells an average of a car every 2 minutes, like yesterday. At the same time, although GAC Fick thanked the curtain, it was still unable to erase the profound impact of Jeep in the 12 -year development career of the Chinese market, which on the popularity of Chinese hardcore off -road culture. At the same time, we also look forward to the imported Jeep that can find the perfect electrification transformation method as soon as possible, and go up the mountain and go to the sea to see the world again.

- END -