Dare to "hard bone", where does BYD enter the Japanese market?

After BYD's new energy vehicle achieved excellent achievements for several consecutive months, BYD made an important decision. On July 21st, a brand launch conference was held in Tokyo, and the hometown of Toyota and Honda officially released the three models of Yuan Plus, dolphins and seals in Japan.

Wang Chuanfu, Chairman and President of BYD Group, delivered a video speech: "As the earliest company in the world to develop new energy vehicles, BYD has fully grasped the entire industry chain of battery, motor, electrical control, and vehicle -level chips after 27 years of adherence to green dreams. Core technology. Today, with the support and expectations of Japanese consumers, we bring new energy passenger cars to Japan. BYD and Japan have a common green dream, which makes us have no distance with the majority of Japanese consumers. "

Yuan Plus is expected to be released in January 2023, and dolphins and seals are expected to be released in mid -half of 2023, respectively. Considering that the Japanese people have an extraordinary love for local brands, Japanese local brands have a market share of more than 90%of the local cars in Japan, which is clearly a difficult "hard bone". So, where did BYD's confidence in the Japanese market come from?

First of all, BYD's globalization layout has accelerated significantly in recent years. Its new energy vehicles have already spread all over the world six continents, more than 70 countries and regions, and more than 400 cities. The law of survival in the international market is already familiar. As early as the new energy passenger car, the BYD battery entered the Japanese market in 1999, and the Japanese market share of BYD electric bus has reached 70%, which is absolutely ahead.

Secondly, Japanese automobile brands are more inclined to develop hybrids and hydrogen fuel cell vehicles in the field of new energy vehicles, and the development of pure energy new energy vehicles is relatively slow, which also gives BYD's opportunities for differentiated competition. This time BYD The three models selected in Japan are also pure electric models.

According to Jada's data, the three best -selling models in Japan in 2021 are Toyota Yalis, Toyota Roomy and Toyota Corolla. Among them, the size of Alex is close to Volkswagen POLO, and Roomy's size is smaller than MINI Cooper. Corolla's size should be very familiar and compact.

Judging from BYD's first batch of models to enter Japan, dolphins have a probability of becoming the favorite model of Japanese consumers. The small size can be very good to adapt to Japan's narrow lanes and tight parking spaces. It should be enough. The BYD seals still face old opponents in Japan. Tesla Model 3. If Japan's pricing is similar to that in China, then BYD SEAC will still have stronger product competitiveness than Model 3.

In fact, compared to Japanese brands, BYD's battery, motor, and electronic control technology in the pure electric field has deeper accumulation, and has obvious technical advantages. In addition, we are adjacent to Japan, and the cost of components is easier to control. Therefore, BYD's entering the Japanese market is really a good thing. It is expected that BYD can push Chinese manufacturing to the world and shine on the world stage.

- END -