"Old Driver" help Xiaomi to build a car

Author | Oujin

The Apple CAR, who has been dragging for many years, has not been eye -catching, and Xiaomi, who is more than one year old, has done a step first.

Last week, according to Sina Technology, Xiaomi car building will soon usher in a major node -at a public event in August, Lei Jun will bring Xiaomi's engineering -like cars, and then start a series of tests.

From Lei Jun's announcement of leading the team and the last major entrepreneurial project in life, Xiaomi Motors' progress is almost refreshing.

A person close to Xiaomi car revealed that with the goal of mass production in 2024, all tasks are now accelerating. Xiaomi employees and Xiaomi partners also revealed that this is mainly because Lei Jun has devoted great efforts to Xiaomi cars. "As long as he works in Xiaomi Science and Technology Park, almost two -thirds will be in Xiaomi cars." In the science and technology park, Xiaomi Automobile is alone in an office building alone.

The so -called "three gangs in a good man", in addition to the efforts of Xiaomi car building, also rely on the power of many "friends".

Xiaomi's "circle of friends"

Xiaomi Automobile Cooperators have always been the focus of market attention. Earlier, many companies have reported "cooperation scandal" with Xiaomi.

In September last year, Xiaomi founder Lei Jun went to Changchun and went to China FAW Group to conduct in -depth docking negotiations on cooperation. Some market participants analyzed this that Xiaomi Group's first car company partner or China FAW Group.

In September, Foton Motors compensated Baowo Automobile 400 million yuan to borrow money. Some market rumors were rumored that Foton Motors prepared for Xiaomi to acquire Baowo Motors to transfer 180,000 production capacity of Baowo Automobile to Xiaomi Automobile Project.

Unfortunately, the above two rumors have not been implemented in the end. However, Xiaomi has actually contacted many A -share listed companies, and some companies have bluntly said that they have entered the Xiaomi car supplier system.

Listed companies, Austrian Electronics, said on the investor interactive platform that the company is in contact with Tesla, Xiaomi Automobile, ideal car, and Weilai Automobile. The company also mentioned in the 2021 report that it has entered a new energy vehicle supplier system such as Xiaomi Automobile.

Bo Jun Technology stated on the investor interactive platform that the company is in contact with Xiaomi Motors, and Xiaomi Automobile is mainly contacted in automotive components.

Meili Technology stated on the investor interactive platform that the company is currently in contact with Xiaomi Motor in the early stage of development and will be promoted according to the process of Xiaomi.

Generally, Xiaomi said that Xiaomi is an important customer of the company, and the company pays attention to the progress of Xiaomi. Sanfeng Smart said that the company will continue to track the development and production progress of Xiaomi Automobile Factory, and the company will use talent, technology, project management and other advantages to strive for more orders for the company.

Sanhua Zhikong said that the company is actively promoting cooperation with Xiaomi. Ruizhen mold indicates that the company is in contact with Xiaomi Automobile. Ling Yun said that the company is closely concerned about Xiaomi Motor's dynamics.

Zhiyun said that it will actively expand the opportunity to enter Xiaomi's new energy vehicle supply chain. Eston said in an institutional survey that Xiaomi Motors is the company's target customer and has also established communication with Xiaomi.

Right now, the above -mentioned enterprises are the best in their respective fields. They can improve Xiaomi's supplier system to a certain extent, thereby helping Xiaomi to quickly complete the goal of "car building" and "mass production".

Xiaomi's "yourself"

In addition to external partners, Xiaomi also attracted the "person" through investment.

According to incomplete statistics, Lei Jun Capital (including Xiaomi Group, Xiaomi Yangtze River Industrial Fund, and Shunwei Capital) have deployed more than ten autonomous driving related companies. In the sense of autonomous driving, Xiaomi invested in Hesai Technology and Muming Technology, and layout the multi -sensor integration solution; on the decision -making layer to increase the autonomous driving solution, the wholly -owned holding of deep control technology.

"San Dian" is the core part of the traditional fuel vehicle difference between new energy vehicles. Smart electric is also the focus of Xiaomi's continuous attention. More than 10 companies invested. There are Xiaomi figures behind AVIC lithium battery, honeycomb energy, Ganfeng lithium battery and other companies. Among them, AVIC and Hive Energy are the top ten power battery vehicles in the first half of 2021, and the two account for 8.5%of the domestic power battery installation volume. Earlier, Xiaomi also invested in Zhuhai Guanyu, a consumer battery supplier.

In addition to the capital layout, Xiaomi is also accumulating related patents in the field of smart automobiles.

According to smart bud data, as of the end of 2020, Xiaomi applied for a total of 841 car -related patents, mainly concentrated %Of patents are international patents and have not yet involved patented technologies related to vehicle or components.

In terms of appearance design, according to Sina Technology information, Xiaomi Motors dug a team from Hailivist. This team is also the design engineering team of the Wima concept model Maven.

According to the news of the Financial Association on July 21, Zhou Yan, the deputy general manager of the original SAIC -purpose Wuling sales company, will officially join Xiaomi in August and serve as the person in charge of the marketing, report directly to Lei Jun. And the news has been confirmed by Zhou Yan himself, but he did not disclose more information.

Some analysts said that the sales post belongs to the back -end business post. The recruitment of sales executives of Xiaomi Motors means that the production progress of the Xiaomi Motor project is progressing smoothly, and Xiaomi Motors may meet you soon.

From "inside" to "outside", Xiaomi's road seems to be paved.

How big is the victory?

It is well known that car building is an extremely burned business. Weilai's Li Bin said that the threshold for car construction has mentioned 40 billion yuan. Xiaomi specifically mentioned 100 billion yuan of funds when entering the car.

Time costs are more critical than pure money costs. BYD's Wang Chuanfu said when he talked about Xiaomi's car building that losing 5 billion was a trivial matter, and time cost was a big deal. It is very likely that the error of a route is lost for three years.

In the timetable for Xiaomi Motor's car planning, an important time node is to achieve mass production of the first model in 2024. From the existing process, there is still greater uncertainty to achieve this goal.

The first is the research and development problem. Looking back at the development journey of the new domestic vehicle construction forces, the Weilai ES8 has been developed to the ground for 37 months. The Xiaopeng G3 has been listed for four years. Ideally, it was established in July 2015. The ideal One was delivered at the end of 2019.

While not sacrificing the quality of the product, the new forces of car manufacturing have compressed the production time to the extreme. But on average, it can be seen that startups take about 4 years from a new car design and development to mass production delivery. Even if Xiaomi's ability to integrate resources and fund reserves is better than the above, but in the face of 2024 mass production plans, a lot of efforts must be made.

Secondly, factory issues. On the day of Xiaomi Investor, Lei Jun revealed that the first factory would settle in Yizhuang, Beijing, but did not disclose the issue of vehicle production.

It is speculated that Xiaomi Motors still face production qualifications, after all, vehicles are safe and small. With reference to the production qualifications of Weilai through the JAC foundry, Xiaopeng earlier to purchase Fudi's production qualifications after the hippocampus, and ideal purchase of Lifan's production qualifications. Production qualification.

Finally, even with a qualified and stable foundry, how to complete a large number of orders for delivery is also a problem.

When the first model of Weilai, Xiaopeng, and the ideal brand was first delivered, they all experienced difficult production capacity climbing. Even Tesla, before the Shanghai plant started, was in a vacant period.

"The teacher who has not forgotten the past", although Xiaomi Automobile has the capital of Lei Jun's capital, it is not easy to build a car in three years. The pit that "Wei Xiaoli" has stepped on, I am afraid that Lei Jun can't hide.

And Lei Jun has previously stated that the price range of the first model may be 100,000-300,000 yuan, which may be SUV or car. According to the data of the Federation of Federation, 80,000 to 250,000 yuan of model models accounted for more than 70%of my country's new energy vehicle market in 2021, so it can be expected that Xiaomi Motors will face fierce market competition.

At present, the annual sales volume of the new vehicle camp with the "Wei Xiaoli" has been close to 100,000 vehicles, but Xiaomi's first mass production model has not yet appeared. Judging from the delivery of data in the first half of 2022, Xiaopeng Automobile has been delivered the highest in the new forces of the car. Weilai has fallen out of the top three.

Morgan Chase predicts that in the next one to two years, there will be more players in the Chinese new energy vehicle market. The competition in the smart electric vehicle market will be similar to the competition in the Chinese battery market. In the future, CR5 may account for more than 80%of the market in the future. Purchase.

He Xiaopeng, chairman of Xiaopeng Automobile, also predicts that global car manufacturers will be reduced to 10 main car companies in the next 5-10 years.

For Xiaomi Motors, the opponent "Wei Xiaoli", Nezha, and Zero running wings gradually became rich, but it would take two years to enter the market, which was full of uncertainty.

[1] "Enlightenment of Xiaomi Cars", Guojin Securities

[2] "Why do mobile phone manufacturers build a car? "Consumer Electronics to the Logic of Smart Car", Founder Securities

[3] "Xiaomi autonomous driving car is here! Lei Jun led himself! These companies have revealed contact with Xiaomi ", securities Times report

*This article is based on public information, which is only used as information exchange, and does not constitute any investment suggestions

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