Look at the data of the data, tackling the story 丨 Reporter visits Wuling New Energy Vehicle Nanning Experience Center

News Eye this year is the "steady attack year" determined by the party committee and government of the autonomous region. The majority of dry groups implement various work measures, fighting the "ten games" with the belief of victory, and strive to achieve an important requirement of "the epidemic should be defended, the economy must be stable, and the development must be safe." From July 18th, Guangxi Daily opened a column of "Seeing Data Highlights Talking Stories", reporting the highlights and stories in related fields, so stay tuned.

Reporters visit Wuling New Energy Vehicle Nanning Experience Center-

Create a new scene to excavate new consumption

Unlike the traditional 4S shop, you may not be here for the first time, but after you come, you may think of it when you buy a car -July 16th, the reporter walked into Wuling New Energy Nanning Experience Center , Light luxury tea, tide brand gathering, online celebrities punch in, open books ... A kind of immersive scene integrating leisure and entertainment, cross -border integration and other functions, bringing a relaxed and happy consumer experience to people.

The market is the vane. In June, the sales volume of SAIC -GM Wuling increased by 29%year -on -year, of which the sales of new energy products increased by 62%. "From the perspective of the first half of the year, the sales of new energy vehicles are also highlights. This year, it has sold more than 230,000 units, an increase of 23%year -on -year. Among them, the Hongguang MINI series sales exceeded 210,000 units, ranking the champion of the new energy single model." Wuling Ling Ling. Lan Jinchao, a partner of the New Energy Nanning Experience Center, introduced.

Consumers' needs are the driving force of driving innovation. Lan Jinchao introduced the latest model to reporters. This model was launched with "everyone can DIY big toys". With the innovative attitude of "everything can be cross -border", "play" with young people is more accurate. , Comprehensively meet user needs. "The vehicle reserves the interface that can be modified, and is designed and manufactured for a special modification kit. The user free combination may have tens of thousands of combination forms. It truly realizes the" thousand cars and thousands of faces ". As soon as it is listed, it has received the eager attention of young users."

Since the beginning of this year, in the face of the impact of the epidemic, raw materials price increases, and the shortage of supply, SAIC -GM Wuling has vigorously promoted the strategy of comprehensively facing users, taking Ling House, Ling Lab as a platform, starting from user use scenarios, striving to reach a lot of huge touches With the diverse user circle, it has promoted the transformation of enterprises from automobile manufacturing to automobile service providers. It has formed a new service system for users' full value chain in the fields of vehicle modification, derivatives, and beauty maintenance, and strives to tap the potential of incremental.

In order to stimulate car consumption, the central and autonomous regions have introduced promotional policies intensively this year, from halving the purchase tax, the "33 Consumption Festival" 100 million yuan car purchase subsidy, the online promotion of "Made in Guangxi · Lihui National" to the countryside to the countryside, the car for the new special cash will Red envelopes, a series of precise and powerful policies "combined fist", benefit the vast number of urban and rural residents, and promote the acceleration of the car consumer market.

"The first time we responded to the national call for consumer policy, issued 1 billion yuan of car purchase subsidies, and the maximum discount allowed consumers to promote the morale of the industry and drive the growth of the industry chain." Lan Jinchao said that with the support of government favorable policies SAIC -GM Wuling has also gained a lot in the field of e -commerce, and online sales increased by more than 15%year -on -year.

“汽车业是国民经济重要的支柱性产业，产业链长、涉及面广、带动性强，促进汽车消费对稳定消费、稳定经济增长具有重要作用。”自治区商务厅副厅长粟坚表示，今年The government promoted car consumption with super strong efforts, launched the maximum subsidy of 8,000 yuan electronic red envelopes, and drove the retail sales of car commodities in May and June for two consecutive months. Car sales increased significantly. From January to June, retail sales increased by 207.4%year -on -year, and in June, a single month increased by 227.7%, which stabilized the consumption.

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