Heavy!BMW's complaints in May "dominated"!The lack of vehicle machine function + burning oil is two major causes. X3, X4, 5 Series, and 6 Series are all among high complaints ...

Text/Peninsula All Media Reporter

A few days ago, the well -known domestic car complaint website, the car quality network, released its own May complaint rankings. I did not expect that this list was actually a well -known BMW "dominance". After all, Volkswagen Tan Yue's granular capture incident had only two or three hundred complaints a month. What happened? What happened to BMW's complaint suddenly broke out?

There were 2596 complaints of 5 cars, accounting for 74.4% of the top ten

"My BMW IX3 has opened 15,000 kilometers, and the vehicle has stagnant recently. A few days ago, during the normal driving process, the screen suddenly showed the transmission system fault, and then it jumped to the N gear automatically. I can't open it directly. "Recently, Mr. Xiao, the owner of BMW, Qingdao, complained to the media. In the same period, the complaint of Mr. Liu, a citizen of the island city, also involved the BMW brand. "There are flaws when the 4S shop is delivered to the vehicle, and I have refused to receive the vehicle!"

The complaint of Qingdao local owners is not an example! The reporter then logged in to the car quality network. Seeing the complaint list in April this year, the BMW 5 Series, X3, and 3 Series ranked sixth, seventh, and ninth, of which the 5 Series had 71 complaints. Frankly speaking, there is still a gap in 184 cases of this data than the first geometric kung fu cattle, but no one expected that this is just the beginning of the "upgrade".

▲ In the May of the car quality network, BMW has occupied five seats in the top ten seats.

By May, BMW occupied the five seats on the top ten list of the model complaints, the first BMW X3, a total of 1436 cases; the second domestic BMW 5 Series, a total of 836 cases; the seventh imported BMW 5 Series A total of 122 cases; the eighth imported BMW 6 Series GT, a total of 116 cases; the tenth imported BMW X4, a total of 86 cases, and 2596 cases of five vehicles, accounting 74.4%. Affected by the increase in the volume of BMW's complaints, the number of imported brand complaints skyrocketed by about 3.6 times month -on -month, setting the highest historical record. The German brand's complaints and proportion also historically surpassing independent brands for the first time, becoming the most complained car series.

▲ BMW X3 has a high complaint.

More importantly, according to the big data of another car quality website, another car quality website, China Net car quality complaint platform, BMW Brilliance's complaint on the platform in May was 301, and the number of cases was only one. ", GAC Ean and other 27 car companies complained to 100%, forming a sharp contrast.

BMW, which is outstanding in driving control performance, is an important position in the luxury car market, what happened? Why can't consumers' problems be solved quickly?

There is no remote upgrade in the car, or it is related to hardware

It is not difficult to see from the data provided by the car quality network that the five models of BMW's "domination" are basically concentrated in two major issues -sales fraud and publicity are inconsistent, and engine oil is burned.

The first is the problem of vehicle machine system. According to the description of many car owners, the models they purchased are equipped with the IDrive 7.0 version system, which has a remote upgrade function. However, after getting a real car, I found that the vehicle system did not have a remote upgrade function. "Actually, many consumers, like me, went to Idrive 7.0's vehicle, but later found that it is also an IDrive 7.0 vehicle. BMW 3 Series and X5 cars have remotely upgraded, but our cars are not. It is difficult to accept. In fact, the function is subtracted. I do n’t know why, but in the official propaganda, IDrive 7.0 has a remote upgrade function. "A BMW 5 series car owner said, in addition, there is also, there is also, there is also, there is also, there is also, there is also, there is also, and there is any. Voice control air -conditioning and other functional car owners' manuals have clearly marked, but they failed.

▲ Full version (left) and "missing version" (right) BMW Idrive 7.0 difference (Figures of the owner)

In this year, as early as March this year, many owners nationwide jointly defended their rights and asked BMW to provide free vehicle system upgrades. However , BMW's dealer charge ahead, and to appease the owner by giving away maintenance or vouchers.

"The straightforward thing is that although these cars with high prosecution use the IDrive 7.0 vehicle system, due to hardware such as chips, it cannot achieve remote upgrade, voice control air conditioning, etc. The labeling is not consistent. Let the manufacturer recall, and the manufacturer will not recall, so that the upgrade can not be upgraded. All of them are pushed to the dealer to block the gun, but the dealer's processing capacity is limited. This is a large sales volume in the country, and things are intensifying, which has become the current super high complaint. The owners are also very angry. It is related to BMW's crisis public relations processing capabilities. reporter.

The problem of burning oil is concentrated in the B48TU engine

In addition to the vehicle machine system, another major issue of complaining to BMW Motors is "burning oil". Also in March of this year, some owners have jointly released a statement of rights protection statement on "Reporting a variety of Models under BMW Motors", saying that the BMW car engine is severely accumulated in carbon due to the burning oil. After the year, the BMW 3 Series, 5 Series, 7 Series, X3, X4, X5 and other hot -selling models are basically equipped with 2.0T engines code -named "B48TU". The owner said that after the lack of oil, the BMW will send an alarm. When you go to the store to check it, you will find that the spark plugs are organized on the spark plug, and there are obvious carbon deposits. In addition Injecting oil, such as a car originally needed to add 5 liters of oil, then added to 5.75 liters. "If the oil is more, the car will have insufficient power and dullness. Of course, the oil burning will be more serious." Master Yu, a maintenance technician, said.

BMW had responded to the phenomenon of burning oil this time and said that internal inspections were launched as soon as possible. According to technical analysis, there is a crankcase ventilation device inside the engine valve hood. The device is closer to the engine of the engine. If the color of the one or two sparks is dark or humid, it is a normal physical phenomenon. If a large amount of oil plugs in one or two cylinders may be related to the cracking of the crankshaft ventilation device shell, the customer needs to go to the store for further inspection to determine it.

As for whether this is the problem, it is unknown now, but there is something to be sure, that is, the problem of burning oil, showing the increasing trend, giving many owners who buy BMW, causing great trouble. After all, the engine is a car. The heart, the engine size of the engine is constantly, does the owner still stop for a day?

So far, BMW has not yet taken recall measures, and the number of complaints has increased sharply. The fermentation of the "missing version" IDrive7 and engine oil problems has aroused high attention in the industry. However, at present, BMW's sales seem to have not been affected, and the hot -selling models are still selling, which has a lot to do with competitive models. Perhaps, BMW just adopted a "cold treatment" attitude to not attract greater attention, but with the increase in the number of complaints and the increase in the industry's attention, BMW has reached the time to "take two steps".

Reporter's comment: More than 2,500 complaints for monthly increase. What makes BMW "qi and idle"?

This incident suddenly reminded me of the Porsche Electronics turning column incident some time ago. The owners had no rights to defend their rights. At the live broadcast room of the Porsche New Product Conference, the owner changed the appeal to the net name and lived in the live broadcast. Breaking the screen, there was a funny scene like "netizen 'back to my electronic steering column' likes", which made people know all the people.

It hasn't been long before this matter has passed. BMW still has not learned lessons and allows a large number of consumer complaints to develop forward. Is it wanting to "let the bullet fly for a while?" It ’s intensifying and becoming a collective complaint for consumers. At this time, I went to intervene in processing, and then I felt that Chinese consumers were“ not easy to provoke ”. Is it everyone who lost confidence in this brand? I hurt your heart, who will support you in the future?

An excellent car company must have a responsibility. If a few complaints are occasionally, the top ten seats in the car quality network account for five seats and more than 2,500 complaints of five models? Is it possible to explain the problem, and I have never seen any car brand before. Chinese consumers like luxury cars, but it is by no means "people who are stupid"! Just like BMW's advertising slogan, Yue enjoyed pure driving, the premise of "Yue" is to provide products that are worry -free for car. Therefore, put away your pride of "qi and leisure" to solve practical problems for consumers!

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