Can't buy tax reduction benefits?Audi takes the initiative to let you sacrifice wool Q7 price adjustment back users

The implementation of the rules of the purchase tax reduction policy makes consumers who calculate the car purchase, but the conditions for "cycling prices (excluding value -added tax) of 2.0 and below to displacement passenger cars with no more than 300,000 yuan", no Consumers who want to buy luxury cars are difficult. After all, this wave of dividends cannot be eaten by themselves. However, they have the identity of business owners and workplace elites. They still have the demand for business docking and improving the quality of life. The stimulus of a wave of prices is enough to make them determined to order a luxurious large car.

At this time, the user -centric Audi brand stood out. The brand flagship SUV Audi Q7 was adjusted after re -positioning, and directly provided consumers with a discount on a larger amount than the purchase tax reduction. It is worth mentioning that not long ago, Mercedes -Benz and BMW had considered the price of its models based on cost considerations. In contrast, Audi obviously became the most beautiful retrograde person in the car market in the background of raw materials. At the same time, it also provides consumers with a better time.

As we all know, in recent years, the domestic and foreign epidemic conditions have been repeated, the logistics stagnation, chip supply shortage, and material price increases, the production capacity of many models on the market has been affected. The Audi Q7, which is an Audi flagship SUV. In the context of the emergence of the epidemic and the continuous recovery of production capacity, and the improvement of logistics, the Audi Q7 will use the price adjustment of the policy to respond to the policy to a large extent increased sales, not to mention the luxurious medium -sized SUV market, Audi Q7 Q7, Audi Q7 This is a powerful model.

Audi Q7 price adjustment as user needs

Judging from the rules of the purchase tax reduction policy, the Audi Q7, which is a luxury medium -large SUV, is obviously not within the scope of the purchase tax reduction. However, for the potential users of Audi Q7, the purchase demand still exists. At this time, it is particularly important to make the interest stimulus.

A few days ago, the price adjustment of the 2022 Audi Q7 of FAW Audi was adjusted. The adjustment price range was 632,800 yuan-80,048 million yuan, which was 69,000 yuan from the original price. Specifically, its main promotion includes the three models including 45TFSIQUATTROSLINE sports type, 55TFSIQUATTRINE sports type, 55TFSIQUATTROSLINE, from the configuration from low to high according to the configuration, the guidance price is 69,000 yuan, 67,000 yuan, and 65,000 yuan. The price of the Audi Q7 ice and snow sports version has also been reduced, from the original 819,800 yuan to 752,800 yuan, down 67,000 yuan.

From the perspective of price adjustment, this wave of interest is even more affordable than the purchase tax reduction, and even this is still based on the background of frequent price increases based on the cost consideration of many brands at home and abroad. The price increase by the pressure caused by the car brand is also helpless. Under the epidemic, the costs such as logistics, materials, and chips are greatly increased.

Under the continuous blows brought by the epidemic, the situation of corporate owners' profits and reduction in workplace elite income are common. However, the needs of business docking and improving quality of life are long -lasting. The price adjustment of the Audi Q7 not only responds to the general trend of promoting automobile consumption, but also a feedback user move made for user needs. In the context of the price increase of fuel vehicles, it is the most beautiful retrograde person in the auto market.

This kind of concept of "wanting users to think and being a user" has been deeply rooted in Audi's brand genes. "L" in Audi A4L and A6L not only represents the extension, but also represents Audi's space for Chinese user space. Change of demand. As the flagship SUV model, the Audi Q7 also gives users enough sincerity in terms of luxury and space.

First of all, from the perspective of origin, the top luxury cars such as Audi Q7 and Lamborghini Urus, Bentley Tim, and Porsche Cayenne were born from the MLBEVO platform. This not only proves the luxury blood of Audi Q7, but also proves the perfect craftsmanship of Audi Q7. The longest -level vehicle length of 5067mm has brought the leading space and powerful aura to the Audi Q7, which further highlights the luxurious attributes of the Audi Q7. It is worth mentioning that the Audi Q7 is also the only luxury SUV standard in the same level. It has the third row of space with super practicality, allowing Chinese users to enjoy the warmth of families other than luxury.

There are still many actions such as such experience users. For example, the Audi Q7 considers the convenience of the convenience of high -speed roads in the Chinese market. MIB3 hardware system, CPU central processing performance has increased by 10 times, which brings users an unprepared intelligent experience; built -in Asterix Software Store and localized intelligent push vehicle system, which largely meets users of users for different software for different software need.

These changes in the demand for intelligence based on the Chinese market are not only an extension of the concept of "Audi Science and Technology", but also a principle of user first. It is this kind of user thinking that is deeply rooted in the Audi brand gene that Audi has become China. The first brand in the market reached 7 million sales milestones.

Capacity recovery has increased by borrowing agent

At present, at the moment when the epidemic is good and the capacity is restored, the Audi Q7 has also ushered in the opportunity to increase sales, and the price adjustment of the Audi Q7 has also brought greater guarantees to this opportunity. In fact, the Audi Q7 is a model that is extremely advantageous in product power. Under the stimulus of price stimulus, the scene where consumers scramble to start are almost foreseeable. The Audi Q7 is the first SUV model in the history of the Audi brand. It has always been a model with cutting -edge technology in Audi brand. As we all know, Audi has the ability to control the general brand in terms of control. Among them, the Quattro four -wheel drive system is a brand totem -like existence. The four -wheel drive system of the central differentials -mechanical QUATTRO full -time four -wheel drive model. In the default state of this system, the front axis torque distribution is 40%, and the rear axis torque distribution is 60%; under extreme conditions, up to 70%of the torque can be transmitted to the front axis, or up to 85%of the torque to the rear axis, which can be more capable To increase the control of the vehicle to a strong degree, it can be eased in slippery roads and low friction roads, so there is that sentence- "You just step on the accelerator and give the rest to Quattro."

At the same time, the Audi Q7 is equipped with two engines with both sports and luxury in terms of power and luxury. The maximum power reaches 250kW, and it can also output a strong torque of 500N · m at the same level of the same level of the same level at 1370-4500rpm. From the perspective of data comparison, both power and torque are better than domestic BMW X5 and other models. In addition to the strong power, the Audi Q7 is also the only model of the same level with the adaptive air suspension and the full -wheel steering system. It can be intelligently adjusted according to the road conditions and the total itinerary reaches 115mm. To maintain the body's posture to the greatest extent when turning, the full -wheel steering system adjusts the agility of the vehicle through the rear wheel steering angle of up to 5 degrees. Q7 has become a strong and comfortable and stable model.

Of course, as the brand's flagship SUV model, and it is still luxurious medium and large SUVs, the ability to control it is not worthy of it, but it is not enough to just use this to capture consumers. The 2022 Audi Q7 aura is sufficient. The body of more than 5 meters and a wheelbase of nearly three meters allows the Audi Q7 to be mostly models in the "big" market. In many cases, the large size is also large. Means a strong aura. At the same time, the Audi Q7 is still amplifying this aura. The original iconic family front face and sharp and tough waistline are enough to highlight the sense of power of Audi Q7, but it has added Audi in the top model to Audi. SQ7 appearance kit, including 6 double -layer straight waterfall -type starry grilles, SQ7 iconic silver elements external rearview mirror shells, etc. These represent more sporty and more powerful elements evolution.

Within the cockpit, the Audi Q7 not only uses the same three -screen design as the Audi Q8 to highlight the intelligent attribute, but also is a magical work in the creation of luxury. Piano paint panels, wood grain panels, 30*30 color atmosphere lights, etc. are all showing the non -the same connotation of the Audi Q7; iconic yacht gear, Wagner/Klaich spliced ​​leather seats and interior leather expansion packs for expansion packs to give up The cockpit of the Audi Q7 is full of luxury and is very stylish; with 23 speakers, 1920W high -power B & O luxury 3D audio systems complement each other with excellent NVH levels at the same level, commonly reflecting the elegance and quietness of luxury models. Essence It is worth mentioning that the Audi Q7 also has the largest panoramic sunroof in the same level. The lighting area exceeds 1 square meter and can open an area of ​​nearly 0.4 square meters, bringing more transparent vision to users.

As the flagship SUV of the Audi brand, the Audi Q7 perfectly inherits the luxury gene of the brand. At the same time, it also inherits the totem technology of the Audi brand. On the field of gas field, control, space, and intelligence. They are all prevailing. Under the stimulus of this round of price adjustment, the increase in sales can almost be expected.

For a long time, Audi has been a brand that pursues user thinking. On the one hand, the price adjustment of this round of price is on the one hand to conform to the general trend of purchasing tax reduction and mining of car consumption. More importantly, it is based on the concessions of users from the perspective of user perspectives. With the strong product advantage, in the context of the capacity climbing and the consumption environment, the Audi Q7 will obviously have endless potential with this round of price adjustment.

(CIS)

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