"Summer Economy" gradually heating up "cold" products ushered in sales "hot"

Recently, the temperature of our city has gradually increased, and the demand for heatstroke prevention and cooling of citizens has begun to rise. "Cold" products such as ice cream, ice drinks, parasols, sunscreens, sunscreen masks, refrigerators, air conditioners, etc. ushered in "heat". The "Summer Economy" was gradually ignited.

Recently, the reporter visited many convenience stores, shopping malls, and home appliances stores in our city. Many companies and e -commerce platforms aimed at the summer economic market. Come to a comfortable and cool experience.

Cooling home appliance sales rising

“前段时间气温超过了30摄氏度，这两天趁着'京东618'促销活动，我买了遮阳伞和冰袖等，现在还准备买一个空调扇。”近日，在市区万达广场内，市民Ms. Wang said.

"It's too hot, the new house is just renovated, and the two bedrooms have to be installed with air conditioners." Recently, Mr. Zhang, a citizen who is buying air -conditioning in a home appliance mall in the urban area, said. Soon, with the recommendation of the staff, Mr. Zhang purchased two frequency frequency air conditioners.

"Some models of home appliances can use consumer coupons, and there are preferential subsidies based on the promotional activity price." The staff said that because the event was strong, there were more people who purchased home appliances during this time.

The reporter found that in the cooling home appliances such as electric fans and air -conditioning this year, home appliances with heat -scent, windlessness, and self -cleaning, etc., have become the vane of refrigeration home appliances consumption this summer. According to sales staff, most consumers who purchase air conditioners choose inverter air conditioners of 1,500 to 3,000 yuan, especially air conditioners with new functions such as sterilization and indoor temperature with sterilization and mediation room temperature are deeply loved by consumers. In addition, some elderly consumers prefer to buy floor -to -ceiling fans.

In addition to large household appliances, some small fans and small air conditioners that can be carried with them are also welcomed by consumers. "I think small fans are very practical, especially when outdoor activities, they are not heavy in the bags." Ms. Zhang, a citizen.

"Shortly after the summer, as the subsequent temperature continues to rise, the market potential of seasonal electrical products such as air conditioners, refrigerators, and electric fans will gradually appear." A sales leader in the mall said.

Summer food and drink sales increase

"Recently, the newly launched cold drinks in various beverage stores can't drink." Ms. Chen said.

The reporter visited and learned that after the Dragon Boat Festival, many chain brand beverage stores launched special cold drinks, and the sales volume was very good. "Since the beginning of the summer, cold drinks and fruit tea have been sold well, and milk tea has declined." Said a tea shop clerk in the urban area, said that the shop can sell more than 200 cups of cold drinks a day. The better.

Except for milk tea shops, many convenience stores put freezers and beverage cabinets in the most eye -catching position. The reporter visited and learned that there are dozens of beverages such as juice, tea drinks and other drinks in the freezer, and a variety of sugar or sugar -free carbonated beverages. Many convenience store staff introduced that with the arrival of summer, the sales of drinks have risen significantly, and various ice drinks and beer are particularly loved by consumers.

Sunscreen and other products are popular with products

"This sunscreen product is very hydrated, and a protective film will be formed on the skin, which can resist ultraviolet rays and air pollution. It is a must -have for summer sunscreen." Recently, in a cosmetics shop in the urban Times, the clerk is Promoting sunscreen products. Recently, whitening cosmetics and sunscreen are very popular with customers, and many products are even more popular after superimposed discounts.

Not only are offline, but online products related to sun protection are also very popular with consumers.

The reporter searched on the keyword of "sunscreen" on a online shopping platform. The sunscreen sleeves that focused on "whitening and refreshing", "light and breathable" ice sleeves, and "40 ° C are not dark". Among them, the monthly sales of sunscreens are more than 300,000 pieces.

In addition to sunscreen, parasols, sunscreens, sunscreen masks, sunscreen hats, cold stickers, etc., have also become the "rigid" of citizens to deal with summer. In addition, many consumers have chosen services such as takeaway, leg running, and other services for home. The real -time consumption method of "mobile phone order, 30 minutes to deliver", which further brought a fire " Summer economy ".

Pet beauty is favored

As the temperature gradually rises, in order to help pets to avoid the summer, many citizens who raise pets have begun to cool their hair and bath to cool down, which also makes the beauty business of pet shops catch fire.

The reporter saw in a pet shop in the urban area that the pet cosmeticist was "taking off" a thick "coat" for a pet dog, and the puppy after shaving looked refreshing and cute. "The puppy I raised is a teddy dog. Now it's hot, watching it stretching his tongue and constantly panting. Today I will shave my hair on it, make it comfortable, and live a cool summer." Zhang Ms. said.

The person in charge of the pet shop told reporters that after June of each year, it is a peak season for pet beauty. For the pets to help pets, many citizens choose to shave their pets. "The three pet dogs were shaved for this morning. Customers who wanted to shave their dogs had to make an appointment in advance." The person in charge said that since summer, they have basically worked overtime every day, and the business volume is better than usual than usual than usual. A lot of bigger. The person in charge also suggested that the best way to dissipate pet dogs in summer is to replenish more water, and pay attention to the indoor windows and ventilation.

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