Kindle's stop operation was questioned by the Jiangsu Consumer Protection Commission's public "shouting": What do you do?

Recently, Amazon announced that it would stop the operation of China's Kindle electronic bookstore one year later, and it was enthusiastic on the Internet, which caused dissatisfaction among many domestic users. On June 13, the official WeChat public account of the Jiangsu Consumer Consumer Consumer Commission published an article, which made a evaluation of the matter. It was believed that this was a manifestation of the relevant company's failure to fulfill social responsibility, and publicly publicly "shouted" Kindle operator: "You are gone, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am, I am gone. (Consumer) What should I do? ".

As the hottest reader on the market, Kindle has brought a discussion of "whether e -books will replace paper books" in China, and today it has been announced that it really surprises many people. So what do you think of Amazon's decision? Xiao Zhang, who has nearly 8 years of Kindle's experience, told the Yangtze Evening News/Zi Niu Journalist that she did not understand and was a bit sorry. Part of the functions of the east and west are not available, it is really unfriendly. "

Can I only use it to build instant noodles?

China Kindle Electronic Bookstore was suspended

Not long ago, the Amazon Kindle service number issued an important notice on China's electronic bookstore operation adjustment: Amazon will stop the operation of the Kindle electronic bookstore in China a year later. After that, users will not be able to buy new e -books. For e -books that have been purchased, users can download before June 30, 2024. The notice also mentioned specifically that from now on, Amazon will stop supplying dealers (domestic). This means that Kindle consumers will no longer use official malls and clouds.

As soon as the news came out, it immediately caused a large -scale discussion of the book fans. Some people vomited: "This is fine, you can really use it to cover the instant noodles." Xiao Zhang from Zhengzhou is a proper book fan. From 2014 I started using Kindle to read. Compared with paper books, she was read by e -books to buy a smooth experience of reading and reading, and it was more convenient to carry. After learning the news of the shutdown, she lamented. "Then I feel like now nowadays Kindle's use value is even lower. Although there are eye protection anti -interference, the book must also be instructed from external and cannot be purchased directly. The most important thing is that it is more convenient to read the book on the mobile app now. It may be placed by me. "

There are many people who feel the same as Xiao Zhang, and some electronic book fans try to analyze the reasons behind Amazon's operation. "I think it was eliminated by the times." Nanjing Xiao Chen told reporters that she purchased a Kindle in 2020 and turned to a certain Internet reading product soon. In her opinion, the Kindle reader earlier in the early years The place to lead other competition is its rich book city, and the retail price is low, but these advantages, now many Internet reading apps can also be easily satisfied. "It also has a big disadvantage, not so intelligent, marked notes It's not easy to find. "

It is only compared to the reasons for analysis, users care more about whether their interests are effectively safeguarded. During this time, Kindle's suspension was hotly discussed on the Internet. Many people directly expressed their dissatisfaction. For example, a user made a messy message: The most angry thing is that the operator does not leave one download server. The Amazon family In great cause, the cloud computing business spreads throughout the world, and Kenhua's thoughts should not be "nothing can be done." Apology one by one, they also hope that the related operators will come up and respond to these issues directly.

The Jiangsu Consumer Protection Commission publicly "shouting":

You are gone, what should I do?

"You're gone, what should I do?" On June 13, the official WeChat public account of the Jiangsu Consumer Consumer Commission published an article and publicly evaluated the matter, saying that the disappointment and concerns of Kindle consumers were not unparalleled. Although Amazon has left the e -book purchased for the buffer period for consumers to local, the Kindle e -reader can still use policies such as local data transmission after losing the official download channel, but it does not mean that consumers can The rights and interests have been fully protected.

The Jiangsu Consumer Protection Commission said that when consumers initially purchased electronic readers, the official store genuine book resources, cloud storage electronic data, mailbox push e -books and other functions were the reason for many consumers to spend thousands of yuan to choose Kindle. Once the official no longer provides related services, consumers' experience will decrease directly. It is understandable that enterprises to adjust their operating strategies according to the market economy, but they cannot ignore consumers' legitimate rights and interests and legitimate demands. Provide functions such as packaging download service, e -book format conversion service, cloud notes simultaneously downloading ... These are all Kindle for consumers.

At present, the Kindle operator has not responded again.

The alternative of being read as a paper book

In the end, I took the downhill road

The reporter learned that Kindle is a handheld reader launched by Amazon, completing its huge physical book sales business. The first generation of Kindle was seen in the Chinese market with the concept of "putting the bookstore into a pocket" in 2013. In 2013, it has entered the Chinese market. It has now developed to the tenth generation. It has been regarded as the final solution for modern reading by Amazon. Due to its simple and simple characteristics, it was quickly loved by domestic book fans. The most popular stage has also caused the public to discuss the discussion of "e -books can replace the book".

But even with so many enthusiastic users, Kindle still ushered in a downhill road because of its dissatisfaction. The first problem that needs to be solved is the license of electronic publication. In order to win smoothly, Amazon and a domestic license book distribution company reached cooperation. However, the problems encountered next are even more tricky. After 2014, domestic Internet companies and large companies have been involved in the online book industry, including WeChat reading owned by Tencent, online apps launched by various libraries. It also attracted a large number of books to enter the venue with free reading conditions. In addition, with the introduction and development of technology, domestic electronic readers have sprung up in this period, such as Xiaomi and HKUST Xunfei and other companies.

Xiao Zhang told reporters that Kindle's ink screen is more like a feeling for book fans, which meets their pursuit of paper to some extent. When buying the first Kindle, she was studying in her sophomore, and there were not many monthly living expenses. Excluding daily consumption of mixed daily consumption, in order to buy backlight and higher price, they would have been frugal for two months. " It has entered the Chinese market for 9 years, and I have used it for 8 years. "At first, this product was just a substitute for her physical book, but after a long time, whether it was an electronic screen or a paper, the most thing she felt was the reading given to her. hapiness.

Yangtze Evening News/Zi Niu News Profile reporter Sun Qingyun

Edit: Qin Xiaoyi

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