Development of news digital collections and its emotional value exploration

Author: Hao Jingzhuo (Master of Public Management and Media College of Beijing University of Information Technology); Wang Shenghua (Associate Professor of Public Management and Media College of Public Management and Media of Beijing University of Information Technology)

Source: "Youth Reporter", No. 13, 2022

Under the influence of the material steering of journalism research, American scholars Anderson and Demaye proposed the possibility research method for news objects. Schussen divided the news objects into a "hard object", such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine, such as a printing machine. News buildings, etc., "soft objects" means non -physical objects, such as interaction of news interview comment areas, etc. This classification method retains very important emotional dimensions, and American scholars Molan and Ashu further further the news objects on this basis Division, a third type of news objects are proposed: not considered part of the direct experience of production or consumer news, but still have non -traditional news objects with emotional dimensions. Such news objects are not physical definition, but are defined by their unexpected relationships with the news industry. News digital collection is a special product issued by news agencies. It belongs to non -traditional news objects. It is necessary to explore the emotional value behind this digital form of news media products and its possible impact on the news industry.

The rise and classification of news digital collections

Digital era technology promotes the diversified development role of the industry, and virtual products are popular in the global market. The intangible homogeneous tokens are given the characteristics of uniqueness, traceability and favorable copyright, and convenient preservation due to blockchain technology. In March 2021, Christie's auction house sold the digital collections created by Bi Pu, a digital collection created by the artist Bi Pu, which received widespread attention in the field of art, and then the global digital collection market was unprecedentedly hot. There are no obvious differences in the two types of digital collections (two types of digital collections of non -homogeneous tokens or intangible equity in China, and they all tend to refer to the term "digital collection". Therefore The concept is distinguished, and only digital collections are used as a collective name for such products.

In the same month when the price of digital collections was sold, this new form was applied to the journalism. A digital news report in "Quartz", the world's first news collection, was sold for $ 1,800, opening a new era of news digital collections. Subsequently, the New York Times auctioned the column of non -exemplary currency in the form of digital collections. The final transaction price was about $ 560,000, which greatly pushed the value of news digital collections. At the beginning of 2022, the Associated Press will be sold publicly in the form of digital collections for more than 100 years of treasure news, including classic news photos won the Pulitzer award. Domestic news digital collections are led by Xinhua News Agency. It released China's first set of news collection in December 2021. Subsequently, news media such as "Liberation Daily", "Finance" magazine, and "Southern Metropolis Daily" also began to issue digital collections. In summary, news digital collections are issued by news agencies and based on blockchain technology. It can be used as a series of news products such as news reports (including but not limited to photography, articles and other forms), columns, and covers.

On February 1, 2006, the award -winning photo of this Pulze was a photo of a Jewish settleman challenged Israeli security officials at the West Coast Amona's settlement settlement. This will be one of the first available NFTs in the NFT market in the Associated Press. (Associated Press Photo Od Baliti)

Through the blockchain NFT technology, the 2021 selection news report, Xinhua News Agency will release China's first set of news digital collections NFT.

Judging from the characteristics of news digital collections worldwide, it can be roughly divided into two categories, focusing on timeliness and importance. The first news digital collection based on timeliness, novel content, short time span, and may be accompanied by some additional benefits. Taking the "New York Times" auctional digital collection column as an example, the column content is novel, and the columnist Kevin Rice mentioned in such a high -priced analysis article on how the news digital collections can be awarded. The logo of the person; the other types of important collections that focus on importance are relatively extensive. The news digital collections issued by important news institutions such as the Associated Press and Xinhua News Agency belong to this category. For example, Xinhua News Agency adopted a selection of news reports in 2021. In addition, we can see that the distribution of news digital collection includes not only the direct distribution of news agencies and the distribution of news agency joint platforms.

What is the development of news digital collections

(1) New attempts to pay a payment model. In the 1990s, many foreign news institutions began to try news payment. In the past ten years, domestic media have also developed their own news payment models. The Global "2021 News Digital Report" mentioned that since 2016, Reuters continued to track 20 countries that publishers actively promoted digital subscriptions. Through the survey, only 17%of the respondents have paid online news (through subscriptions, donations, or one -time payment, etc.) in the past year. Most consumers in these countries still refuse to pay for any online news. On the road of content paid, many news institutions tried to attract the audience with high -quality news and professional information, but the effect was not ideal, and the value of paid news products was not recognized by the market. But at the same time, in the global news digital collection market in 2021, the price of a news digital collection is as high as tens of thousands of dollars, and some even far exceed the subscription income of some news institutions for one year. News digital collections. Faced with the squeezing of platform media and the cold paid of professional news, news agencies began to open up the market for the market: seeking the emotional value of news media products. (2) Inquiry of emotional value dimensions of news digital collections. With the deepening of the digital process, the theoretical research of the journalism and academia has obvious "emotional steering", which is reflected in many relevant empirical research on news production and news consumption: some scholars point out that when reporters do emotional labor and work, some scholars point Emotions always run through news practice; from the perspective of news text, some scholars point out that there are strategic rituals in the news reports that there are objective and emotional strategic rituals; and some scholars propose that when the news story is related to the audience, the audience is more likely to invest in emotional investment. Memory information and take action. In general, emotions run through news production, distribution, and consumption. If the news and consumption process of the news and consumption is in the "audience" in the process of the news and consumption, the emotion is the tendency of the choice, then the news digital collection -the re -processing and distribution links of this news product, and the right to choose the right will fall. In the hands of "users", emotions become the decisive factor of choice, and it is also the main source of its value.

1. Application of blockchain technology. "The emotional dimension in the news research is an important means to understand the past, present, and future of the news." Some scholars explore how to perceive the user's behavior under blockchain technology. The potential connection has an inspirational effect, and the user's cognition will also affect their attitude towards the blockchain. The technical characteristics are presented through the user's perception and experience. As the technical foundation of news digital collections, blockchain technology has the characteristics of not tolerance and traceability, which increases the trust of users, ensure the utilitarian value of news digital collections, and is also the basis of its emotional value.

"Liberation Daily" made the new year layout of the past six tigers (1950-2010) on the Conflux Shutu public chain into news digital collections. Compared with paper printing newspapers, news digital collections have better storage, and you can enjoy anytime, anywhere without worrying about the passage of time to cause damage to it. At the same time, the uniqueness of the blockchain is more in line with the psychology of user collection.

The Jiefang Daily cooperated with the Shanghai Shutu Blockchain Research Institute. From the past six tigers (1950 to 2010) New Year newspaper layouts, carefully selected the layout with the sense of time and strong year, and it was equipped with the current popularity. Blockchain technology is made into "digital collections" for distribution.

2. Selection of visual reports. Some studies have verified the significance of visual elements through observation of visual elements in automated news on user visual attention and information memories. From the perspective of the current news digital collections in the world, the form of pictures is more widely used than text. Many news digital collections are cast by news photography reports. This is inseparable from the importance of visual elements. At the same time, the user will store related visual element information when receiving the news information for the first time. When photography reports are issued again in the form of digital collections, the user's information will be activated Digital collections are collected.

3. Diversity of themes. Some scholars have analyzed the award -winning article from 1995 to 2011, and found that there are strategic emotional expressions, just as perceptual reports can be favored by the public and awards than rational reports. Choose the "emotional resonance" of the news audience with rich emotional values. For example, the theme of news report selected in Xinhua News Agency news collection includes: a series of news reports such as the 100 -year party, vaccination, East Olympic Shoujin, 100th Panda Baby, and Sanxingdui, etc. In the 2021 cover report, the four sets of collections of spring, summer, autumn, and winter are limited to 2021 copies. The diversity of news digital collection themes is to attract more users to participate and jointly build deeper emotional memories.

4. Limited distribution, multi -party propaganda. In 2020, the blind box economy is popular. Some scholars have played a certain role in the consumption psychology of "blind box fever" in the vision of Internet communication and believe that the hunting psychology of promoting expansion through social media has played a certain role. The release of news digital collection also adopts novel methods such as limited and hidden models to attract users to participate while enriching its emotional value core. For example, while the Xinhua News Agency issued 10,000 digital collections, it also released only one special version. In addition, Xinhua News Agency ’s own media has a great influence and a wide range of audiences. Through social media and multi -party platforms, it can achieve a better publicity effect. The effectiveness of this information will enhance the emotional value of news digital collections. Followed more people to join the team of news digital collection. News Digital Collection Emotional Value Application

(1) Maintenance of emotional relationships. The distribution process of news digital collections is a process of emotional maintenance. Some scholars have found that the audience has the problem of overlap with the attributes of the audience when the audience is doing digital consumption. Seeking the perfect coincidence of the attributes of the audience and the attributes of the audience. For example, the China Business Daily, which operates Shaanxi News, casts the news digital collections with excellent news photography works in 2021, including eight themes such as "condensing Xi'an" and "Love in Xi'an". Incidents and wonderful moments; Southern+New Media Labs, a subsidiary of the Guangdong Provincial Party Committee's "Southern Daily", will make the special photos of the characteristic style news of the Guangdong -Hong Kong -Macao Greater Bay Area in the first set of "news digital collections in the Greater Bay Area" ", Show the great construction results of the reform and opening up of the Greater Bay Area. News digital collections have become a digital testimony of the audience and news agencies to experience emotional events.

(2) Transformation of interactive relationship. With the changes in the production model of the journalism, the interaction between the audience and the news institution cannot be ignored. For example, visual news can experience the experience and habits to affect the emotional value through special interaction forms. Xinhua News Agency has released twice news digital collections. The first time focused on excellent photography reports in 2021. The second time will broaden the scope of the subject matter. The theme is called "National Album". , To give news digital collections a deeper cultural connotation, while expanding the scope of the audience, the emotional value has increased. The news media agency is also trying to establish a new type of interaction with the news audience on the grounds of news digital collections. Tour of space coast.

(3) Establishment of community consciousness. According to the views of American scholar Molan and others, non -traditional news objects can "strengthen control or order, stimulate creativity or promote community development." Some scholars interviewed 15 digital collections from 9 different countries and found that the participants had a subtle feeling for digital collections and their communities, and most participants had to make individuals express their creativity and pursue new The content creation business model is full of enthusiasm. Digital collections of a certain news agency do not simply have digital assets. News institutions are also intended to establish a community awareness through news digital collections, realize the transformation from "audience" to "user", and have their own "hardcore fans" This is a new attempt for news institutions to create private domain traffic. In addition, there are many communities in foreign countries that take non -homogeneous tokens as "access vouchers", which improves its own brand value. This may be used as a development direction of future news agencies, that is, establishing an emotional version of an emotional version of the emotional version Pay wall.

(4) Extension of publicity functions. News digital collection is not only the emotional value plan of the news agency, but also more important publicity functions behind it. Based on the "news digital collection" as a keyword search, through the analysis of thermal word cloud, the media and netizens can mainly focus on the incident's "Central Propaganda Department, Blockchain, Collection, First set, fire chain" and other information. As an emerging cultural product of news agencies, the state has adopted strict control measures in the news digital collection market to maintain a good order in the market. On March 4, 2021, the Sichuan Daily released the only two -session digital collection in the world. Although this is not a rigorous news digital collection, the combination of emotional value and political propaganda function provides news digital collections in the future. A possible development direction.

Conclusion

American scholar Nielson has proposed to allow news audiences to participate in the journalism, promote the steering of the journalist, and grasp the emotional role from the news audience. The news audience establishes a special emotional connection with news institutions through news digital collections guaranteed by blockchain technology. This is a new way of participating in the news audience and a new attempt for news institutions. Only by standing in the dimension of digitalization and emotionalization, can we better grasp the role of emotions in the journalism and understand the significance of the relationship between news and news agencies and two.

On February 8, 2022, the international standard project of the "Digital Collection Service Technology Framework based on blockchain" was obtained, indicating the good development trend of future digital collections.However, at the same time, we must also beware of relying on the market for hype. In October 2021, my country released the "Treasury Book of Intangible Rights (NFR) -Blockchain Technology Application in Digital Rights", indicating that in the future, it will pass relevant laws in the future. Construction to ensure the orderly distribution of digital collections in the future.News Digital collection is a small step towards the digital virtual industry, but the emotional value behind it and its impact are worthy of our further attention and thinking.[This article is a phased achievement of Beijing Information Technology University of Information Technology in 2022 and Graduate Education Project (No. 5112211048)]

Reference format for this article:

Hao Jingzhuo, Wang Shenghua. The development of news digital collections and their emotional value inquiry [J]. Young reporter, 2022 (13): 71-73.

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