What are the netizens of WPS, and there are several profitable methods for cutting off the advertisements?

Author:San Yan Finance Time:2022.07.14

Produced ｜ San Yan Finance Author ｜ Doramon

Today, in response to the recent controversy, "WPS Delete Local Files" and "Invading User Privacy", WPS officially issued a statement that WPS will not conduct any review, locking or deletion of the user's local files; The online "delete local documents" and "invading user privacy", etc., are all non -realistic information.

Under the statement, some netizens asked if they could reduce advertising. WPS replies the netizen, and the advertisement will be completely closed by the end of next year.

On July 11, Zhang Qingyuan, CEO of Jinshan Office, said that the WPS plans to completely close the advertising business next year, and the advertisements have been decreasing in recent years, and the PC version has rarely advertised.

Therefore, in today's statement, some netizens are worried that shutdown advertisements may lead to a crisis of survival in WPS. In this regard, WPS replies that the office function will be stronger and more decently allowed to pay for subscriptions.

In addition to this privacy dispute, what other netizens have about WPS? If you cut off the advertisement, how many ways to make a profit?

Netizen slot point collection

The majority of netizens can be described as "happy."

Netizens are "hated into bones" for the advertisement of WPS. Almost everyone's evaluation of WPS advertisements is consistent. The reason why they are willing to spend higher prices to buy competing products without WPS. Essence

Someone said angrily, "What did you do early! The most annoying ads have been uninstalled for more than two years."

Some people commented that good products do not want to increase revenue from other places. They have to think about starting from evil advertisements, which is counterproductive.

Some netizens said that WPS advertisements not only have many advertisements, they also need to charge all kinds of functions. They do not recommend installing WPS on the computer.

Similar evaluation ratios are everywhere, and even netizens have said that advertising is accustomed to, but WPS does not buy members to add a symbol, and the user experience is too poor.

Test measurement: WindowsPC has pop -up windows

So, is WPS as that in recent years, and advertisements have been advertised in recent years? The three words are downloaded and installed and installed WPS Office software on Apple devices, Windows systems, and Android devices to actually experience whether there is any annoying advertising problem.

Apple: Only opening screen ads

The author downloads WPS software on an Apple computer, iPhone, and an iPad. However, in the test, except for the WPS Office APP on the iPhone, there are no advertisements for the other Apple devices.

Windows: Security software prompts have pop -up windows

During the test of Windows system, when installing WPS, security software prompts "WPS has advertising pop -ups."

However, during the test, WPS only popped up a propaganda advertisement to be recommended as members, and no other content appeared.

Android: Advertising

In today's test, the WPS Office software on the Android end has advertisements, and because the advertisement is similar to the UI design of the user document, there may be a situation that it may have an accidental touch to a third -party APP.

Regardless of advertising or less, as long as there is, it will greatly reduce the user experience. But from the perspective of the brand, the advertising business is also one of the sources of income.

So, if the advertising business is cut off, can WPS survive well?

Advertising: No longer the key source of income

According to Jinshan's office financial report, the company's profit model is mainly divided into three types: software product authorization, office service subscription subscription and Internet advertising promotion.

In other words, the advertising business is indeed one of the "three legs" that supports the development of WPS.

Jinshan Office once revealed in the financial report that for free users, the company adopted a "free+advertising" profit model, and with the help of a huge user group, it became an important platform for advertising customers to promote its products with brand value.

In addition, the advertising business department of WPS provides advertising positions on the client and website platform for customers with promotion needs. product.

The financial data from Jinshan Office from 2019 to 2021 and the first quarter of 2022 shows that the company is indeed gradually reducing the scale of advertising business.

In 2019, Jinshan's office business revenue was 1.5.8 billion yuan, an increase of 39.82%over the same period in 2018. Among them, the office software authorization business was 496 million yuan, accounting for 31.29%, an increase of 39.41%over the same period last year; It accounted for 43.04%, an increase of 73.06%over the same period last year; Internet advertising promotion business was 404 million yuan, accounting for 25.57%, an increase of 5.99%over the previous year.

In 2020, Jinshan's office business revenue was 2.261 billion yuan, an increase of 119.22%over the same period in 2019. Among them, the office software authorized business was 803 million yuan, accounting for 35.52%, an increase of 61.90%year -on -year; %, A year -on -year increase of 63.18%; Internet advertising promotion business was 349 million yuan, accounting for 15.44%, a decrease of 13.61%year -on -year.

In the 2021 Jinshan Office Annual Report, the company's profit model was further refined into four types: personal office service subscription business, domestic institution subscription and service business, domestic institution authorized business, and Internet advertising promotion service business. In 2021, Jinshan's office business revenue was 3.280 billion yuan, an increase of 45.07%over the same period in 2020. Among them, domestic personal office service subscription business was 1.465 billion yuan, accounting for 44.66%, an increase of 44.20%over the same period last year; domestic institutional subscription and service business 446 million yuan, accounting for 13.60%, an increase of 23.40%over the same period last year; domestic institutions authorized business 962 million yuan, accounting for 29.33%, an increase of 107.10%over the same period last year. Compared with 12.38%, a decrease of 3.01%compared with the same period last year.

In the first quarter of 2022, Jinshan's office business revenue was 868 million yuan, an increase of 12.26%over the same period last year. Among them, domestic personal office services subscribing business was 426 million yuan, accounting for 49.08%, an increase of 36.72%year -on -year; domestic institutional subscription and service business business 145 million yuan, accounting for 16.71%, an increase of 78.72%year -on -year; domestic institutions authorized business 232 million yuan, accounting for 26.73%, a year -on -year decrease of 10.84%; Internet advertising promotion services and other businesses were 65 million yuan, accounting for 7.49%, a decrease of year -on -year decrease 45.88%.

It can be clearly seen that from 2019 to 2021, the proportion of advertising business revenue of Jinshan office has decreased from 25.57%to 12.38%year by year. By the first quarter of 2022, the proportion of advertising business revenue fell to less than 10%, a decrease of nearly 50%year -on -year.

Regarding the decrease in advertising income, Jinshan Office explained in the financial report that it was caused by a better user experience and reducing advertising.

This is also consistent with today's WPS "will completely close the advertising business". It seems that the advertising problem that makes users bored is about to be resolved.

No advertisement, what makes money?

When WPS completely cut off the advertising business, what else can I make money?

Some netizens are worried that after the advertising business is closed, they will inevitably find ways to increase their revenue in other aspects, hoping not to "make any moths".

This kind of concern is not the groundless point. It can also be seen from the Jinshan Office in the first quarter of 2019 to 2022 that while the proportion of advertising revenue has declined year by year, the proportion of other business revenue is increasing.

Among them, domestic personal office services subscription services are particularly prominent. In 2021, the business revenue accounted for 44.66%of the total revenue; and in the first quarter of 2022, the proportion of the total revenue had risen to nearly 50%.

So, what is this "domestic personal office service subscription business"?

This business is actually a "personal member system". According to the financial report, members can enjoy a lot of privileges after paying. Pay members are mainly divided into three types: WPS members, rice shell members, and super members.

WPS member is a functional service based on WPS Office office software; rice shell members are based on WPS Office office software; super members are based on WPS members and rice shell members, and enjoy greater cloud file storage space, Many people and many people have the upper limit of the number of cloud association teams.

In the WPS APP, you can see the opening price of the above three members. WPS members are 118 yuan a year, rice shell members are 118 yuan a year, and super members are 238 yuan a year. In addition, if you choose to contain continuous monthly, quarterly, and year, you can also enjoy a certain discount.

San Yan Finance found that as a free user, you can only use some basic functions of WPS Office, such as simple graphic drafts, PPT, and forms.

But as long as it involves some more complex functions, it is necessary to pay as WPS members or rice shell members.

For example, if you want to use the functions such as "PDF Edit" and "Picture Transfer to PDF" provided by WPS Office, you need to pay for WPS members;

Or if you want to use the rich and colorful templates provided by the official, you need to be a member of the rice shell. In today's experience, I tried to make a PPT, but I did not expect that if you want to add a icon to the slide, you must be a member of the rice shell.

In addition, WPS Office also provides paid courses, mainly to teach users how to make documents, slides and forms highly efficiently.

Therefore, if the advertising income is zero, it is necessary to ensure that the total revenue is unchanged or even increased, or even sell the products to more people, or increase the product subscription price.

But in the final analysis, advertising does affect the user experience of the product, but it is the comprehensive quality that determines how far the product can go. If there is no advertisement, but the product does not do well in other aspects such as functions and performance, it will also be abandoned by users. For example, this netizen said that advertising is not decisive. The product is really easy to use in every detail, and users are willing to pay for it.