How does Jingdong Yunshuzhi supply chain affect the future economy?

Author:Brain Time:2022.07.13

In 1847, the first railway in Switzerland was officially completed. This route connecting Zurich and Baden was nicknamed, called "The Spanish BRötli". Because the most popular business it carries is the Spanish small bread, the Spanish bread produced in Baden was sent to the breakfast table in Zurich through the railway.

Starting from the industrial revolution, the supply chain carries the value created by different countries, different institutions, and different production links, realizing the global flow of value, and a substantial impact on everyone's life on the planet.

Imagine that if there is no technical change in the supply chain, it will not open the new market and space. If the supply chain efficiency is not high enough, the number of times between the two places is small and the speed is slow. To upgrade, update equipment, and expand production capacity, still stay in the original agricultural model. Furthermore, changing the industrial revolution around the world is from the rails.

It is mentioned that this story is because most companies are in the cloud today, but how to transform digital productivity on the cloud into real value and income may be the confusion of many companies. Taking the intelligent supply chain as an opportunity, integrating into the global value chain is one of the problem solving ideas, and it may also be the most reliable one.

Today, Chinese companies want to transform and upgrade to make products and services from all over the world. It is obviously outdated by the method of carrying the Malan. The more reliable method is to take the high -speed rail of the digital supply chain.

Departure: "track" along the global value chain

From the perspective of the global value chain, the supply chain is the production process of commodities, according to the comparative advantages, and the vertical division of labor connected to the upstream and downstream of the industry chain in the world.

This means that the supply chain needs to take three important tasks:

1. Ensure the certainty value and let the company earn money. The supply chain involves all aspects of raw materials, information flow, capital flow, and logistics. The daily operations of the enterprise must successfully complete production, delivery, settlement and other actions, which cannot be separated from the smooth and efficient supply chain;

2. Avoid risk loss and reduce unnecessary money. The supply chain has achieved a high degree of globalization. The connection between the connection or business of each relevant person "moves the whole body". In the uncertain situation, it is especially testing the overall overall planning and supply and demand balance of the supply chain. control.

3. Entering the value chain high, earning more added money. In the famous value chain "smile curve", Chinese companies have mainly engaged in relatively low -value intermediate links in the past, such as packaging, non -core component production, etc., urgently need to be more added to R & D, design, brand, service and other more added value. Upstream and downstream upgrades. To reshape the global competitiveness of China's industry, in -depth excavation of value chains and supply chains, such as data -based reverse customization and precision marketing.

It is not difficult to find that, compared to the digital transformation of Guangsha.com, Dashui Manfou, and comprehensive transformation, from the perspective of the supply chain, digging the potential value of enterprises in the global value chain, finding new growth points, increasing the global global enterprise global Competitiveness is a more targeted and feasible digital road.

Test the car: Take the "high -speed rail" of Jingdongyun

When the Naples Port ski railway opened in 1839, Ferdinand II did not dare to take the first train because the royal members were not allowed to risk such danger. In the end, he took the second train and became a frequent visitor on the railway. When the high -speed rail just appeared, everyone was also hesitant to the speed of hundreds of kilometers per hour, and today the high -speed rail has become the first option for long -distance rail transit.

Control risk is human instinct. This is also the general mentality of physical companies in the face of new things such as the Internet, cloud computing, and digital wisdom technologies. The logistics, capital flow, and commodity flow carrying the supply chain are almost all of the lifeblood of enterprises. The maturity and reliability of the digital smart solutions is particularly important. Throughout the global cloud manufacturers, in addition to Amazon AWS, which is the main advantage of self -operated supply chain, it may be Jingdong Cloud.

Gao Liqiang, Vice President of Jingdong Group and president of Jingdongyun Business Group, once said that the retail business is the core of JD, while JD e -commerce can neither buy low, nor sacrifice consumers' experience and the interests of the brand, so optimize the supply chain Efficiency, the "impossible triangle" of "efficiency-cost-experience" has reached the best balance, has become the only option for JD.com to survive and achieve value.

The significance of the number of wisdom supply chains to Jingdong is evident. Therefore, JD.com also took the lead in becoming a "trial car" of the wisdom supply chain of Qianxingbi.

Digital intelligence supply chain, as the name suggests, is to connect and optimize the production, circulation, and services involved in JD.com's retail business with digital intelligence technology connections and optimize the cost of production, circulation, and services to reduce costs and improve efficiency. From JD.com's own practice, it is not difficult to see that the number of wisdom supply chains is different from the traditional supply chain, which is the difference between high -speed rail and green leather train:

Features 1, the ultimate improvement of efficiency. It is no exaggeration to say that looking at the world, JD.com Retail is based on the number of intelligent supply chains, and the efficiency has reached one of the best. In addition to the day and the next day that consumers can directly feel, there are many profound significance to the industry side. The indicator items have also been optimized to the extreme. For example, JD.com manages over 10 million SKUs, serves 580 million consumers, operates about 1,400 warehouses, and achieves a minute -level delivery of more than 470 counties and cities. The JD.com retail intelligent supply chain behind it can be accurate prediction and intelligent decision -making in the uncertain scenario of supply and demand. The purchase automation rate reaches 85%, and the inventory week has fallen to 30.2 days. what is this concept? For B -side enterprises, this means that it can respond more accurately and more agilely to consumers, reduce the storage cycle and cost, reduce the return rate, timely delivery and repayment, and avoid the potential risks brought by the long cycle. Feature two and link of the whole chain. Based on the digital intelligence supply chain, JD.com has completed the digital practice of the entire scene, including the Smart Procurement (Smart Procurement, Supplier Management, Electronic Bidding, Collection Mall), Coordinated R & D (creative design, product life cycle, product intelligence, product intelligence Hua, R & D simulation), intelligent manufacturing (digital intelligence factory, industrial interconnection, production optimization, digital twin), global marketing (global members, all -channel digitalization, intelligent operation, new experience in the universe), value services (customer service, post -market market, post -market Services, consumer material unions, industrial services), supply chain integration (digital warehouse, intelligent transportation, instant delivery, supply chain planning, prediction and planning, supply chain Zhongtai) and other full -link business scenarios. In the words of Gao Liqiang, it is "to open ten sugar cane" to comprehensively digitize and systematize the C -side supply chain and B -end supply chain. Each link is disassembled, pulled, and integrated An ecosystem.

In the same way, in the process of digitalization of the industry, the more prone to occur is that there are many business scenarios and many data chimneys. If all of them are not opened, the numbers cannot be coordinated and it is difficult to achieve the expected results. Slowness, that is, the classic "do not transform and wait for death, transition to find death", and the full link upgrade of all links around the supply chain is undoubtedly both overall thinking and avoiding precise digital paths that bloom everywhere. It's like a high -speed rail to the end -to -end, naturally not to get through between the stations, and the routes that have to be transferred and detoured are much.

Features three, significantly improved benefits. In the final analysis, the improvement of the high -speed rail on the high -speed rail comes from the practical "gain" of passengers, lower time costs and more comfortable travel experiences. To make enterprises a "sense of gain", the digitalization of the industry must bring effective cost reduction, improvement efficiency, and improvement of experience, and finally transform into a solid revenue growth.

Taking JD.com as an example, I still remember that ten years ago, JD.com invested in infrastructure construction and self -built logistics system in the supply chain. The benefits and value: JD.com itself has created a "moat" with differentiated competitiveness; ecological partners, based on the integrated supply chain services provided by JD.com, have achieved cost reduction and efficiency. New product development capabilities; not to mention consumers, regardless of the usual or epidemic period, JD.com's delivery experience is first -class; for the entire society, a certain "strong chain", "" supplement chain "is also achieved through the Jingdong supply chain infrastructure. The results, rural rejuvenation and urban -rural integration development are inseparable from an efficient and agile supply chain network. There is no doubt that because of effectively promoting the optimization of all aspects of the value chain, the benefits brought by the intelligent supply chain are no longer exclusive to JD company, but almost everyone and institutions can feel the value of value society. Assets.

JD.com has proved that the 19 -year and practice of digital intelligence technology and supply chain capabilities will be a "high -speed rail" for digitalization of the industry.

Journal: The next site of Qianxingbaiye

At present, the complete capabilities system, which is based on Jingdong's own massive and complex business scenarios, is being released to the industry through JD Cloud through JD Cloud. Can the effective number of wisdom supply chains in JD, can still run the extreme speed in the vast industrial field? May wish to follow the digital trajectory of Jingdongyun's partners to see which sites the high -speed rail of the Smart supply chain arrived.

The first stop is the industry connection.

Parag Khanna proposed in "Super Layout: Global Supply Chain, Super Cities and New Commercial Civilizations" that in the supply chain world, the era of territorial conquest has passed. It is important to connect with each other. The infrastructure is the prerequisite for connection. At present, many corporate customers have realized the connection from single -point to networking based on Jingdongyun's digital intelligence infrastructure based on Jingdongyun. BAIC Group has completed the opening and integration of basic resources. It is a unified natalt management and unified operation and maintenance of one public cloud, 1 proprietary cloud, and 2 OpenStack platforms. All resources are flexibly deployed. Operational efficiency. In Lanzhou, Jingdong Cloud's technical capabilities are deeply integrated with the logistics industry in Lanzhou New District, and coordinated resources such as highways, railways, aviation, and logistics parks to meet the transportation needs of "one entrustment, full service, door -to -door transfer", effectively saving transportation costs, and saving transportation costs. Significantly shortened the trading cycle. It can be found that, whether it is internal integration and the connection of the inside and outside links of the entire value chain, Jingdong Cloud can provide strong support. The second stop is innovative.

The use of digital wisdom technologies to tap new growth points and do more added business is also the meaning of the digital supply chain. The most typical is the coordinated research and development of C2M -driven C2M. At present, more than a thousand companies are doing similar cooperation with JD.com. Through the backstream production research and development links through terminal digitalization, it has avoided invalid product development, launch, marketing, logistics and other expenditures.

Taking Shangpin House Equipment as an example, it will summarize more than 200,000 products, 1 million units, and 26 million sets of design schemes, run on Jingdong Cloud to provide users with personalized design services. At the same time, more than 3000+ SKU collectively enters the front of JD.com, which not only solves the worries of the enterprise in terms of storage and distribution, but also reduces the waiting time of users, and further improves the service experience. With the increase in the time and habits of Volkswagen's home, the requirements for the quality of residence are also increasing, and the home market has ushered in new growth opportunities, and competition is becoming increasingly fierce. The home improvement solution platform has received a large number of consumers, and has established a differentiated advantage.

The third stop, ecological integration.

Each role on the value chain is giving birth to new business value and social value through collaboration, symbiosis, and integration. It is impossible for the digital economy to complete independently by an enterprise. It is impossible for a company to go abroad to fight alone. Only ecological prosperity has the prosperity and competitiveness of the Chinese digital economy. Among them, Henan Hebi is a typical sample of industrial digital intelligence.

With the help of JD Cloud, Hebi has realized the construction and opening up from digital infrastructure to digital intelligence applications. JD Cloud (Henan) cloud computing big data industry base, which has landed, provides cloud computing support for 70 government affairs systems in 32 units in Hebi. In the Hebi Intelligent Manufacturing Industrial Park, the industrial chain development of JD Yun Digital Intelligent Supply Chain is a 3C electronic product (computer, communication, consumer electronics). The Digital Economy Industrial Park of JD.com (Hebi), integrating JD.com's advantages in e -commerce, logistics, digital technology and other fields, collaborate with the government, enterprises, universities and other resources, and enhance the basic capabilities of local industrial digital operations. JD Cloud takes out the capabilities of the entire number of intelligent supply chains, and forms a deep integration of the ecological level with the regional economy.

Following the high -speed rail of the digital supply chain, different roles such as individuals, enterprises, cities, and regions are reaching one beautiful site after another.

Road repair: JD Yun's triple character

Today, no one will doubt the value of Shangyun to an enterprise or organization, but how to go to the cloud and how to use the clouds, there is no uniform standard and answer. Faced with uncertain prospects, constantly changing technology, and a variety of cloud manufacturer solutions, many people still have confusion and concerns in their hearts.

At this time, Jingdong Yun used the countless supply chain as a axis to locked the wisdom technical, industrial upgrading, business operation, user experience and other things on one value chain, and turned into three roles of the times:

1. Detector. The cloud market has developed to the present, and the characteristics of the same quality in infrastructure capabilities have been present. How to give customers different values ​​in the process of Shangyun, becoming the next stage of "the battle to win." In Gao Liqiang's view, cloud manufacturers must return to their core capabilities to embrace new market development needs. Especially when the global situation is becoming increasingly uncertain, the company's expectations for digitalization are also very pragmatic. JD Cloud took the lead in strengthening the genes of their supply chain and exploring a differentiated path to paving the way for customers. For the entire cloud, the entire cloud The next development of the market is inspiring.

2. Foundation. While exerting long boards, other basic capabilities must be in place, and even as much as possible to squeeze the potential productivity of infrastructure as much as possible, so that industrial users can enjoy reliable and low -cost digital intelligence. In this regard, JD Yun's actor who uses technology as the core tools. Everyone sees that the efficiency of Jingdongyun's supply chain tone is getting higher and higher. What is invisible is the ultimate optimization of the underlying infrastructure. Through the flexible scheduling of cloud ships in the industry's first hybrid multi -cloud operating system, it supports Jingdong trillions of transactions; self -developed soft and hard integrated virtualized virtualization engine Jinggang, the virtual loss loss is reduced to zero, which greatly improves the network and storage performance. The newly launched Yunhai new storage cluster, while the storage performance increases by 10 times, greatly reduces application costs. The global own CDN nodes, combined with MCDN services to provide customers with stronger performance and lower cost CDN resources for global operations. These hardcore technologies together form the moat of JD Cloud. 3. Operator. If there is no guidance of traffic lights, zebra crossing, and guidance signs, all kinds of vehicles will swarmed up and open according to their own ideas, and there will be a congestion and confusion, and it will not reach. Specific to the digitalization of the industry, it is not enough to deliver the infrastructure directly to the enterprise. It also needs to have an operating platform to make the relevant parties on the value chain cooperate with each other. A plan; with the patience of long -term operation, it helps the sustainable development of the digital economy. JD Cloud has proposed the Ties model (technical)+ecology (service)+service, and it is not difficult to see its long -term strategy as an ecological operator.

Industrial digitalization was not completed overnight, and Shangyun just kicked off. As Gao Liqiang said, the cloud market To B is a long track, a wide track, and rich needs to be met. For Jingdongyun, as long as you insist on doing the right thing, it will definitely be recognized by the market. While the entire social factor intelligent supply chain becomes better, JD Cloud will continue to gain a return.

The supply chain infrastructure of steam locomotives and railways has opened the prelude to the industrial era and brought humans into a modern society with index growth. The global supply chain is carried out not only the transportation of goods, but also the flow of resources, the convergence of talents, the collision of intelligence, and the change of the industrial structure, which eventually become the power that affects the world pattern.

The number of wisdom supply chains has become a key support for digitalization of the industry, allowing more organizations and enterprises to take the digital "high -speed rail" and drive to the fourth industrial revolution. It is worth looking forward to that this time we lead the supply chain technology change is the Chinese companies and the power we are familiar with.

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