Rush on the hot search!Tencent is off the shelves, a generation of film artifacts face the curtain c

Once watching artifacts may face the curtain.

Today, the news of all versions of#qq video#今 今 今 今 今 今 今 今 今 今 今 今!

Source: Weibo

Recently, according to netizens' feedback, the official website of Tencent QQ Video shows that the software's PC, Mac, Android, and iOS versions are no longer available, and it is the state of "staying". Run the QQ video PC version will run an error. The QQ video MAC store version can still run normally. At present, Tencent has not yet issued a statement on the QQ video official website.

Source: QQ video official website

Behind QQ video, many local video software including Storm Video, including Storm Video, had also faded out of the public vision earlier. Industry insiders pointed out that with the continuous development of Internet videos and short videos, the local video market rivers and rivers, its business monetization ability has also come to an end.

Or active stop loss

Data show that QQ video was launched in September 2008. It is a local player supporting a variety of format films and music files launched by Tencent. After the product is launched, the user's reputation has always been good. The small body volume and their own hardware acceleration capabilities. There is no advertisement to play videos, and it has a very high user base.

It is understood that in June 2018, the QQ video official website was unable to access it. The market speculated that Tencent gave up the product, but it soon returned to normal. In December of the same year, QQ Video released a new version of 4.0 from the inside out. QQ Video 4.0 maintained its consistent characteristics. The interface was redesigned but still clean and pure, without any implant advertisements, and no bundles in the installation process. In addition, Tencent also pushed a new version in May 2019, adding a number of new features and repairing software errors.

But after a lapse of three years, QQ video has no update action. In February 2021, the download link of the QQ video for Android version has been removed, and the official page shows that the new features are being upgraded.

In the face of the news, many netizens expressed their nostalgia on the social platform, praised the product's advantages without advertising, and thought it was Tencent's conscience product. Coincidentally, in addition to QQ video, a number of tools under Tencent or have not been updated for a long time, or it has been offline. For example, the picture processing software QQ image has not been updated for many years, and the download tool QQ whirlwind is also offline on September 6, 2017. The explanation given by Tencent is "due to the adjustment of business development." Industry insiders have pointed out that the number of software users is smaller and cannot add advertisements to increase income. There is no fee system like members. It cannot bring revenue to the team and the company. The final ending can only be closed. stop. QQ video is obviously not a software that can make money. It is normal to be adjusted and optimized by Tencent. The removed from QQ video at this time also reflects the background of Tencent's current adjustment. "At present, the Internet industry is undergoing structural challenges and changes. As a participant in it, Tencent will also take the initiative to adjust." On March 23, Liu Chiping, president of Tencent, said, "In the past, the industry was a competitive drive type, and the investment was large; Now, compared with short -term returns, everyone pays more attention to the development of long -term business and has a healthier investment, especially the optimization of marketing costs, operating costs and labor costs. The company has also carried out cost optimization actions to the loss business in order to maintain a healthier growth. "

The market gradually shrinks

The video player used to have a glorious history. In the early years, many products including Storm Video, QQ Video, and Thunder Watch had a large market influence.

Among them, Storm Video uses the "free+advertising" business model to monetize profit. Among the sales revenue of 386 million yuan in 2014, advertising business revenue reached 343 million yuan, accounting for 89%of operating income.

However, the good times did not last long. With the rise of the Internet video, the demand for local playback decreased. Video copyrights are gradually standardized, and local video content is getting less and less. Local video player has also tried to transform. For example, Baidu Movie joins the treasure trove of film and television, providing popular film and television, hot information, and short video content. Storm Video also completed the transformation from player to Internet video business at the same time. The popularity of short videos has further "nibbled" the user scale of local videos. Behind the fading of QQ video and storm video, it also highlights the marginalization of tool software in the PC era. Tang Xingtong, an expert member of the Research Center of the China Electronic Commerce Association, pointed out earlier that tool software will gradually be eliminated, mainly due to changes in user behavior and related technological development.

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