With the beach AI learning machine, Netease and Baidu have their own tricks?

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Since the implementation of the "double reduction" policy, users' potential needs for education intelligent hardware products have increased day by day. Layout education intelligent hardware has become an important direction for various types of players to develop new businesses and transform new tracks. In this context, a variety of educational intelligent hardware products have begun to go in turn, and the product form of education hardware has become more and more diverse.

With the gradual maturity of AI and human -machine interaction, products with too single content and relatively high costs began to gradually withdraw from the stage of educational products. Instead, they are replaced by the new generation of education intelligent hardware around AI interaction. Thanks to this, AI education intelligent hardware products such as learning machines and learning tablets that have opened up new learning scenes have become the "new favorite" of the times.

AI learning machine becomes "new pet"

With the introduction of the "dual reduction" policy, the demand for self -learning of students has greatly improved, and the weekly use time of learning machine users has increased significantly. With the advantages of can carry more learning content and cover more learning scenarios, the AI ​​learning machine has gradually become the focus of many players' bets.

From the market level, the empowerment of AI technology and content resources has brought new changes to the original industry of education intelligent hardware, thereby stimulating new demand. With the development of various technologies to a more mature stage, the entire education intelligent hardware track has begun to spawn more new forms of products. Under the stimulation of AI education hardware air outlets, the consumer side shows huge potential needs for AI learning machines that can meet students' more learning scenes.

From the perspective of ecological layout, the AI ​​learning machine enriches the form of the enterprise's own educational hardware, and also accelerates the rhythm of the entire scene coverage of educational intelligence hardware. Whether it is a job lamp, translation pen, or printer, word card, almost every educational intelligent hardware product corresponds to a clear use scenario with a clear pain point. As a special equipment in a new learning scenario, the AI ​​learning machine not only makes the enterprise's educational intelligent hardware matrix more complete, but also gradually accelerates the rhythm of the expansion of the family and other scenarios.

In terms of monetization requirements, enterprises explore more smart hardware products such as AI learning machines, which are conducive to finding new performance carrying points. For old players in the track, educational intelligence hardware has already become a pillar of revenue, but as the track gradually crowded, hardware such as operating lights, dictionary pens, and learning machines began to "tie" in the market. The role of the "growth engine" is gradually weakening, which has made each players have to start exploring new monetization channels, and AI learning machines may help enterprises to leverage new growth space and become their new driving driving force for future growth.

With the continuous rise in the attention of the AI ​​learning machine track, the players entering the game are also increasing. Internet factories, technology companies, and online education companies have gathered together, intending to take the lead in occupying a place in the market. Internet companies represented by Netease and Baidu, with obvious artificial intelligence genes, are particularly prominent on AI hardware (such as AI learning machines). It is just an Internet factory, but the market play of the two is completely different.

Netease builds an ecology with products

As an online education company from the Internet, NetEase, which has been deployed early, has the first advantage of smart hardware. Since this year, NetEase has accelerated the entity of AI technology. It is reported that NetEase Youdao recently launched the first AI learning machine product, priced at 2499 yuan and a pre -sale price of 2199 yuan. Although compared to other brands in the same field, NetEase Youdao's AI learning machine is a bit late, but its strength in the field of education intelligence and hardware cannot be underestimated.

At the beginning, Netease Youdao's exclusive content resources built in the AI ​​learning machine can effectively enlarge the product value of smart hardware. Generally speaking, simple tool -type hardware occupies a short time for users, but the combination of tools and learning content will grow, and the overall value of the product will be enlarged. Therefore, even if the attributes of various educational intelligence hardware are different, they have built -in education content in the product, such as NetEase Youdao's learning machines include "Youdao Boutique English", "Youdao Chinese Library", etc. Exclusive content to form differences with traditional pure hardware products, and at the same time can better meet students' learning needs.

Secondly, NetEase Youdao's early technical accumulation and solid AI technology support on smart hardware is the core confidence of its AI learning machine. Thanks to the attention of R & D investment, Netease has the world's leading technology reserves. Optical identification code, MT neural network translation, TTS voice synthesis, ASR voice recognition, NLU natural language understanding and other technologies can identify more than 30 types of fonts, with an average recognition accuracy of 98.3%, which belongs to the industry's leading level.

Third, Netease has a huge loyal household group that has been deeply cultivated for many years, which is greatly helpful for the AI ​​learning machine to open the market. Earlier, the launch of NetEase's large -scale education intelligent hardware has cultivated the user's mind. Therefore, as long as the new products launched by Netease Youdao are in line with market tone, it will attract a large number of C -terminal users to pay attention to it, and move the original brand influence to New products. If this new hardware category is the real needs of the user and has good quality, it will quickly be recognized by the market through the "student agglomeration effect" and may become a explosive model. As the earliest players who lay out education hardware, NetEase has built a rich educational hardware product matrix in four years since a "translated egg" sounded the door of education intelligence in 2017. With its continuous upgrading and exploration of education intelligent hardware products, NetEase's self -circulating ecosystem from tools to content and hardware is accelerating.

Baidu with ecological feeding products

Unlike the long overdue of NetEase AI learning machines, Baidu AI learning machines are progressing rapidly. After only one and a half years in the field of learning tablet in March last year, Xiaodu Technology, which is backed by Baidu in March last year, has launched five learning machine products. In addition to the main focus of the eye protection, the latest smart learning machine P20 has also been launched. One feature is AI precision. The reason why Baidu AI learning machine quickly produces new products is not related to its own innate advantages.

First, AI learning machines rely on Baidu's technical advantages such as big data and artificial intelligence, which can form differentiated advantages to a certain extent. Compared with traditional education intelligent hardware manufacturers, Baidu's biggest advantage is the leading nature of data and AI technology, and in the application innovation of some technologies based on AI voice interaction, OCR recognition, machine translation, etc. Support for solid technical support. In addition, the accumulation of small databases and user feedback can lock the "rigid needs" of target users more quickly, establish a more accurate direction for the development of software and hardware, and form differentiated experiences.

Second, Baidu's capital capabilities and product innovation capabilities can further accelerate the scale of AI learning machine products. It is reported that in the first quarter of 2022, the total amount of cash, cash equivalent, restricted cash and short -term investment held by Baidu's book was 191 billion yuan; its core research and development costs reached 5.134 billion yuan, and the proportion of Baidu's core income for six consecutive quarters exceeded 20 in six consecutive quarters exceeded 20 consecutive quarters exceeded 20 consecutive quarters exceeded 20 %. The strong funding reserves and high -intensity R & D investment enables Baidu to continue to develop and innovate in user services, corporate services and public services, and refine in products and technology.

Third, mature performance in Baidu's ecological chain, sales system and other aspects also has a certain promotion effect on the promotion of AI learning machines. In the context of the education intelligent hardware industry standards, a large amount of intelligent hardware can only focus on a single scene, and it is difficult to form large -scale. Therefore, maintaining and continuously building explosive models require support from the ecosystem. And Baidu relies on the smart technology brand "Xiaocu" to deploy smart speakers and all -house intelligence. Its product ecological chain, sales system and other aspects are also relatively mature. You can get better promotion.

The iterative development of the learning machine is undoubtedly an important test field for Baidu's exploring AI education hardware, and the small degree inheriting the core ability of Baidu AI is also using AI technology capabilities to guide the entire team to continue to make new in the field of intelligent education. try. It can be seen that Baidu is trying to improve the boundary of the intelligent education ecology and continuously broaden the boundaries of high -efficiency learning, and the birth of AI learning machines has launching a solid foundation for more education intelligent hardware.

AI learning machine load forward

As an important educational intelligent hardware category, the status of AI learning machines as a "good helper" as auxiliary learning is beyond doubt. It is worth noting that although the educational intelligence hardware of the Internet manufacturers is endless, the severe challenges faced by hardware products represented by AI learning machines in the AI ​​era cannot be ignored.

First of all, the homogeneity of educational hardware products such as AI learning machines is serious, and it is currently not enough to build competition barriers. The characteristics of "eye protection", "intelligence", "anti -addiction", and "targeted counseling" are the common publicity points of almost all learning machines or learning tablets on the market. In fact, the problem of homogeneity of product is not just an AI learning machine. The entire education intelligent hardware industry has a common problem with product homogeneity. The higher the function of educating intelligent hardware, the more likely it is to be replaced or surpassed.

Secondly, the names and selling points of educational smart hardware products such as AI learning machines and such as AI labels, but many of them are far from reaching the level of intelligence. Although there are countless educational hardware products with AI functions on the market, because industry standards have not been established, many products only use AI as gimmicks, and actually cannot be regarded as real AI education intelligent hardware. The AI ​​learning machines are similar to "reading" and "re -reading" and other technologies are only low -tech content, and there are no high barriers and thresholds. Therefore, it is difficult to get enough parents' cognition and identity.

Finally, the content resources for the integration of educational intelligent hardware products such as AI learning machines are too rich, but they cannot grasp the real needs of users. Although the learning machine or learning tablet on the market will be different because of the teaching and research capabilities and content integration capabilities of various brands, and the content of the implanted content will be different, there are no exceptions that most products will have a large number of videos and electronics and electronics. The teaching auxiliary information is integrated into the learning machine. Although this unilateral content resource integration has enriched the learning content, it also blurred the key needs. summary:

All in all, the development of AI learning machines is currently facing various problems, and for the existing educational intelligent hardware market, simple innovative product forms and rich product functions are not enough to truly solve user learning needs. In addition, the hardware research and development, supply chain and other hard power of AI learning machines, as well as soft power such as strong education and teaching resources, can not be improved overnight. Therefore, the AI ​​learning machine of NetEase and Baidu wants Further improvement is not easy.

What's more, the AI ​​learning machine market is not only two players of NetEase and Baidu. The leading enterprise of voice processing technology, the University of Science and Technology, has launched different learning on the needs of primary and high school users at the time of the low and high school. Machines; coupled with old -fashioned education hardware manufacturers step by step, reading Lang, etc., as well as strong online education companies with strong transformation, good future, ape tutoring, etc. are constantly making efforts. Obviously, the track not only gathers the players, but also has extraordinary strength, and NetEase and Baidu want to stand out from it, they also need to continue to work hard in hardware, content, and services.

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