Digital person, the future is here

Reporter Zhang Wei

The owner only needs to upload a photo to generate an AI digital man image with distinct preset style and photo personality characteristics. It has a customized information broadcast, driving reminder, vehicle function calls and entertainment interaction, chat conversation dialogue, and chat dialogue. Cabbage smart assistant.

In the immersive activity/conference system, as an accompanying assistant, AI digital people can "accompany" the participants throughout the process, provide consulting services anytime, anywhere, and provide event reception, explanation, guidance, records, promotion, etc. Class service and support.

"The development of digital economic form puts forward higher requirements for digital/virtual human growth and scalability. In the future world interpretation development, digital people will still play an important role and become a closed loop between virtual and reality, humans and the universe, and the universe. Key adhesive. "Li Zuxi, Dean of the Qingbo Intelligent Innovation Academy, pointed out that the future development of digital people can develop in the future. The direction is selected as the core point of development. Standard construction, data security, and user privacy protection are still key.

Art Exhibition Virtual Explaimer Picture Source: HKUST News

Technical trend

"Although the track was in the early days, the first echelon has been present, and the most potential development potential in the next three years." Li Qing, the director of the market research institution Shaliwen Consulting, quoted the annual report released by Shalvin in the near future "2022 Chinese Digital Man Market Observation Report -Milestone, for example, the first echelon of Xiaobing, Baidu, and Shangtang became the three heads that broke into the mature stage. Products at mature stages means that they already have the current industry benchmark significance, and have a leading advantage in core technologies such as emotional expression and personality training.

"The core of the digital person is 'human', which is essentially improving the comprehensive experience of digital people through digital technology, so that it brings a real experience and interaction." Xiaobing CEO Li Di said. Xiaobing hopes to use TOC to use TOC Back to AI's kernel, artificial intelligence is used as a product itself, not a service or additional function.

"Today, from Huawei, OPPO, Xiaomi, vivo to Tencent, Ali, 60%of these people and artificial intelligence interaction are in the framework of Xiaobing. Completeness and judgment of the future are our most important thing. The advantage, "Li Di said.

"The anthropomorphicization of digital people and the degree of automation of production reflect the overall evolution and development level of the digital human system, which represents the comprehensive application capacity and maturity of digital technology." Qing believes that according to the two dimensions of "anthropomorphic" and "automation", digital people can be divided into five levels of L1-L5.

"Among them, we collectively refer to the L4 and L5 levels collectively as AI digital people." Luan Qing said, "Only digital people who reach L4 level and above can we truly enter thousands of industries and put them in the field of consumption and industry. Different color. "

"'Technology+Application+Development' Trinity, continuously enhanced the digital human industry 'ceiling'." Lu Yanxia, ​​a Chinese assistant research director of the market research institution IDC, pointed out that the market heat of the digital human market is Taking with demand is also the key to help.

From the perspective of product technology trends, in the future, digital people will be generated by AI -driven content. Multi -modal AI technology is the core; interaction will become more and more intelligent; the image is becoming more and more realistic, from anthropomorphic to people to fellow. From the perspective of industry application trends, in the next few years, it will be a way for human employees to coexist with digital people. AI auxiliary/supports human work. From the perspective of industrial landing trends, AI digital people will output in the form of platform tools to empower all walks of life; outside the digital person platform companies, digital people operate tracks may also produce unicorn. From the perspective of the overall development trend, another high potential track will be performers in the future.

Speed ​​up speeding up

Although the start of digital people in my country is late, it has developed rapidly. It is taking the lead in implementing digital people's operation management specifications, establishing a virtual digital person evaluation system, creating a scientific authoritative evaluation method, and actively exploring business models and promoting digital people to apply them in various industries. However, it is still impossible to ignore that in terms of the production, cultivation and application of digital people, the intensity and results of technology and digital human ethics and their achievements still need to be improved compared to foreign industrial organizations.

"At present, the existing industrial standards at home and abroad are concentrated in the reference framework, basic products and industry application standards;

"Rectifying, escorting, and speeding up are the starting points and end points of the standardization of digital people." Yan Mei, an engineer of the content technology department of the Institute of Cloud Computing and Big Data of China Xintong Institute: The unified scale of the horizontal comparison of digital human technology provides a reference for the research and development and improvement of digital people's product services; escorting is a standardization that can effectively reduce the security problems brought by digital human technology and help solve the lag of ethical and moral norms and security standards in applications behind technology. The problem of development; speeding up is reflected in standardization to better promote the transformation of the scientific and technological achievements of digital people to the industry, form a strong growth momentum, and truly play the role of innovation -driven.

According to Yan Mei, as of now, the China Institute of Information and Communication Research Institute Cloud Computing and Big Data Research Institute relied on international and domestic standards such as the International Telecom Alliance and the China Communications Standardization Association. People reference architecture, image synthesis technical requirements, system basic capabilities, etc. Among them, 2 ITU-T international standards belong to the world's first. Perfection

"Overall, the era of human -machine coexistence in the movie is quietly coming." Lu Yanxia emphasized that in the long -term development of digital people, we need to pay attention to the constraints of moral ethics, and the boundary of the development of laws and regulations. "This requires the entire industry to whole industry. Work together. "

"Digital people are one of the basic compositions of the digital world, and they also face the governance challenges such as data security and network security." Yuan Yu, an analyst of the Electronic Information Industry Research Center of Cedai Consultant, pointed out that especially when the penetration of digital people in production and life, the more When the taller and more important role played, the system security will become extremely important. In addition, digital people, as human -computer interaction media, will also involve user privacy and ethics issues in daily applications. These all need to be solved by establishing a series of supervision and guarantee mechanisms and assisting technical means.

"The relevant laws and regulations and ethical norms of digital person supervision must be clear, otherwise the popularization of the application may lead to legal moral risks." Li Zuxi suggested that the relevant regulatory authorities should accelerate the improvement of policies and regulations and standardize the healthy development of the digital human industry.

Yan Mei pointed out that the basic security guarantee of digital people can be improved from the aspects of image copyright protection, content traceability capacity, content risk control, and significant identification. Image copyright guarantee is the copyright of digital people's image. It must have relevant legal authorization documents, clarify the ownership of digital human rights and liabilities, and ensure that the image of digital people does not involve infringement issues. Contentback guarantee, that is, the technical watermark that does not affect the effects of digital people technically, thereby improving the recoverable and copyright security protection capabilities of the content output of the digital person; This is of great significance for service security and IP copyright maintenance; a significant identification ability is to identify the content of digital information in a significant way, and effectively remind the public to the synthesis of information content to the public.

Many people in the industry believe that the Chinese government is actively introducing a number of policies and industrial development in the field of information technology to support the field of information technology, and promote the coordinated development of digital infrastructure security and artificial intelligence "industry -university -research". However, the government mainly focuses on the industrial promotion at the macro level. The guidance of the development of specific professional and technical directions is still insufficient. There is still a policy gap in the research and supervision of digital human ethics, which limits the development of digital people in industry applications. "In the future, the organic combination of national guiding policies, local resource guarantee policies and industrial technical standards, and supervision of artificial intelligence ethics."

Reporter observation: To make digital people use well

Vanke Finance's virtual employee and digital person "Cui Xiao Pan", "Following" the company's financial database found overdue money, immediately contacted colleagues, urging them to hurry to settle. "Cui Xiao Pan" won the "Excellent Newcomer Award of the Year" awarded the "Excellent Newcomer Award of the Year" awarded by Yu Liang, the chairman of the Board of Directors of Vanke Group in 2021.

Although the concept of digital people is hot and crowded in the Yuan universe track, no one can ignore the many bottlenecks in the real world: cost difficulties, scene "anthropomorphic" interaction problems, and in -depth scenes and application problems. How to make people afford digital people and use good number people?

To solve these problems, the most critical step is to break the development situation of "high cost, high barriers, long cycle". The choice of the technological development direction and development path of the digital person is the choice of the underlying core and the direction of the application area of ​​the industrial iteration. It is an important support for the vertical expansion of the industry. "Market -driven+effect presentation", all parties have worked together to continuously increase the digital industry in order to truly realize the human -computer interaction effect of "understanding, visible, and talking".

We are glad to see factors such as technological evolution, concept updates, policy -driven, and effectiveness, and promote the development of the digital human industry. The leading domestic Internet companies, artificial intelligence companies, and companies in virtual human fields are continuously enriching their own products with the advantages of technology, application and development, and helping the construction of a panoramic ecology of the industry.

Therefore, we have reasons to believe that there are enterprises such as Xiaobing, Baidu, Shang Tang, Huawei, Tencent, etc. to provide underlying technical support; there are vertical expansion from traditional pan -entertainment, education to finance, sports, government affairs, medical care and other industries. Extending application scenarios; some planning and exploration of the development of digital people, with the establishment and empowerment of platform -oriented infrastructure, more and more companies will join the industrial ecosystem, so that digital people can afford and use it with use Good goals will definitely achieve.

Edit: Chen Nan

- END -