Digital people blow wrinkles, spring water, digital economy new momentum consumer market new trend

According to the calculation of market research institutions, the Institute of Leopard Institute, in 2030, the overall market size of the digital person in my country will reach 270 billion yuan.

Digital people highly anthropomorphic instead of entering all areas of production and life will become the "new kinetic energy" of the development of the digital economy, building a huge imagination and application prospect for the new consumer market and industrial digital transformation in the Z era.

What are the characteristics of digital people? What is its market value, industrial ecology and development trends? Our reporter interviewed many people in the industry to try to show the future scene of the development of digital people from the dimensions of cognition, ecology, abilities, practice, and prospects.

Reporter Zhang Wei

Can you imagine? In the next 10 years, the digital/virtual human beings will fully enter people's work, family, and life. You will have digital colleagues, family families and digital friends.

On June 28, the "Analysis and Opportunity Analysis of the Marketing and Opportunities of the Chinese AI Digital Man in the AI ​​Digital Man, 2022" report released by the market research institution IDC shows that the size of the Chinese AI digital market has a rapid growth trend, which is expected to reach 10.24 billion yuan by 2026. The report pointed out that policies, application value, market demand, capital expenditure, and technology maturity are jointly promoting the rise of the AI ​​digital human market.

"In the future, in life and work, there will be a large -scale coexistence of large -scale digital people and humans." Said Xing Jie, the author of "Yuan Cosmic", Xing Jie, executive deputy dean of the Yuan Universe and Carbon Zhonghe Research Institute.

Digital crowd

Xinhua News Agency satellite news laboratory digital reporter "Xiaoyi", Xiaobing Winter Olympic digital assistant referee and coach "Guan Jun", Shang CCTV became the "Xiayu Bing" of Douyin virtual human ceiling, Baidu's McDonald's AI number spokesperson "Xi "Kajia, Vanke Finance's virtual employee" Cui Xiao Pan ", the virtual beauty master" Liu Yexi "who will" catch monsters ", Huawei Yunxin employee," Yun Sheng "who will write Weibo conversations" Yun Sheng " Native

Enterprise investigation data shows that the registered digital enterprise has been added in the past five years, and the growth rate of the growth rate has reached nearly 60%. According to calculations, an average of a digital person is born every day. Digital people are becoming a trend, pouring into people's daily life.

"In 2022, digital people have almost become the first popular track of AI." Said Lu Yanxia, ​​assistant research director of IDC China, said that in less than a month in 2022, the digital person's field completed nearly a hundred financing, and the accumulated quota was cumulative quota. More than 400 million yuan. At present, more and more users have begun to explore the application scenarios of AI digital people, and more and more projects have begun to span POC (providing evidence) stage.

Li Di, CEO of Xiaobing, for example, the Xiaobing framework has hatched several millions of virtual humans (AI Beings). The painter "Xia Yu Bing", which has both girls "Xiaobing", "Xia Yibing" who graduated from the World Expo, daily news news virtual anchors "N Xiaobi" and "N Xiaobai" and other well -known virtual celebrities; Virtual men/girlfriends around ordinary users; there are many virtual humans who work silently in vertical scenes, such as the air skills national team AI referee and coaching system "Guanjun", Vanke Finance Ministry of Finance Cui Xiao Pan, financial summary writer "Wan Xiaobing", the smart cockpit counter "Hiphigo", the fashion designer "West Lake One", and the music producer, the financial wind console, etc.

"The number of AI Beings in the future may exceed humans. Like humans, they will have a unique personality, position and biological characteristics." Li Di said.

"At present, the overall volume of the" Fang Xiaodi "fans has exceeded 10 million, and it is active in mainstream platforms such as Douyin, Kuaishou, B Station, WeChat video, Xiaohongshu, iQiyi, Quick Watch." According to Liu's main force, in late June, Huawei Cloud Digital "Fang Xiaowu" opened the live show on Douyin, and was determined to become a virtual idol of the youthful number of the head of the Yuan universe.

"The coverage of the entire terminal and the entire industry plan will allow digital people to enter thousands of industries." Said Luan Qing, general manager of the digital entertainment division of Shangtang Technology Digital Space Business Group.

There are many application scenarios

Digital/virtual human beings are a combination of multi -dimensional artificial intelligence. It is also an important support ability for the efficiency improvement and experience improvement of various scenarios under the development of the digital economy. The application scenarios will become more and more common.

In the Beijing Winter Olympics, the "Viewing Jun" with dual identities with the "AI virtual and coaching system", assisting athletes Xu Mengtao and Qi Guangzheng won the gold medal, becoming a successful case of supernatural virtual human assisted training to athletes.

"In the past, the industry generally believed that the application scenario of AI Being was very narrow, and basically the fields of entertainment, idols, spokespersons. In fact, this is not the case. Including the application scenarios in various vertical fields such as enterprises, sports, and finance. Landing. "Li Di emphasized that at the beginning of Xiaobing, she was more concerned about the development of artificial intelligence in the convergence of human emotional intelligence, and emphasized that artificial intelligence intelligence instead of task completed the basic value in human -computer interaction.

"Xiaobing enters the vertical fields of finance, automobiles, content production, sports, etc., focusing on the collaboration between artificial intelligence and human beings. It is not a hard replacement of human beings. Various business innovation needs of digital transformation, promote the "industrialization upgrade of temperature," Li Di said.

"Shangtang AI digital people provide enterprise -level solutions for the entire industry. At present, financial outlets, mobile banking, shopping malls, party building exhibition halls, government affairs front desks, brand marketing, smart cabin and other scenarios." Luan Qing for example, Guangzhou, Guangzhou, Guangzhou Yongwang Mengle City in Xintang and Shang Tang jointly created a super -realistic AI digital "small sugar". It answered the accuracy rate of more than 90%in terms of customer service consulting and navigation shopping guide. Preliminary estimates that at least 50% of labor costs can be used in the customer service link. "In mid -June, the HKUST Xunfei AI virtual human interactive platform 1.0, as a human -computer interaction base, passed the first batch of basic capacity evaluation of the digital human system of China Xintong Institute, obtained the authoritative standard certification of the digital human field." According to the general manager of the business line, at present, the HKUST Xunfei AI virtual human beings have been applied to the media, finance, medical, education, education, cultural tourism, entertainment, enterprises, government affairs and other scenarios. Virtual human use enterprises and developers have more than thousands. Based on Xunfei Open Platform ecology, the interactive platform will exert larger digital economic value in the future.

"Digital person applications can currently be roughly divided into three types: real -life separation, simulation employees, and virtual idols. my country's leading enterprises are distributed in the above types." Yuan Yu, an analyst of the Electronic Information Industry Research Center of Sidi, believes that with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with, with the analyst of the Electronics Information Industry Research Center of Consultation, with, with, with, with, with the analyst of the Electronic Information Industry Research Center of the Consistess, as the Electronic Information Industry Research Center believes, it is. The further maturity of technology and the implementation of emerging concepts such as the Yuan universe, digital people are expected to become richer and richer, and the future development prospects are broad.

Really "live"

"Today's AI digital people have played obvious business value in some fields. But we see from the user -side research that 80%of the digital person projects are still exploring or started. Only about 20%of the projects have been launched, of which Less than 10%of the projects can be called the best practice of successful landing. "Lu Yanxia bluntly, from this perspective, industry users should consider speeding up the application. On the one hand, it can be introduced from relatively mature application scenarios; on the other hand, it also needs to be patient with these application scenarios without setting up too high expectations.

"From being able to use it to easy to use, we need to improve digital person -related technologies." Yan Mei, an engineer of the Ministry of Capital and Big Data Research Institute of China Xintong Institute, pointed out that my country's digital person technology is in a stage of accelerating maturity. At present, there are still room for improvement in the formation of intelligent image generation, emotional expression, and intelligent interaction. Digital human technology providers also need to go deep into the scene to polish products. In the future, with the continuous improvement of related technologies such as artificial intelligence and its continuous deepening of the application of digital person image generation, action -driven, language interaction and other links, digital people will be more intelligent and civilian.

"At present, the development of digital people is still in the initial stage. With the evolution of technology, the market will gradually sink, and each of us can have a virtual person." Li Zuxi, the dean of the Qingbo Intelligent Innovation Academy, believes that integrating web2.0 With multiple application scenarios of 3.0, digital people will reach a more mature development state.

"The next step of digital people will gradually focus on the upgrade of the" brain of the digital man '. The intelligent improvement of the brain can help virtual people expand to more open areas and bring more value to society. "China Science and Song Algorithm researcher Dr. Chen Bo said that the current development of digital people is manifested in various types of flowers, and various tracks are rapidly upgraded in technical iterations, but the "brain" of digital people still has a lot of room for upgrading, such as emotional understanding, intelligent Q & A , Natural interaction, etc.

"At present, digital people are still in the interaction of virtual and real worlds. In the future, it will be the interaction between virtual and virtuality. The virtual human beings of different characteristics and personality in the future will interact with the virtual scene, and then sink the scene into the actual needs. At that time, the entire industrial operation will be more diverse and efficient. "Li Qing, director of the market research agency Sha Liwen, believes that with the further development of information interaction to the direction of the Yuan universe, the next development trend of digital people should be intelligent, conveniently, and conveniently. , Refined and diversified. Especially at the cognitive level, with the further development of emotional reasoning and cognitive map technology, it will promote the cognitive intelligent landing of digital people. Digital people will be expected to have the level of independent reasoning, so that they will automatically output expressions and language data, and they will be with human beings. Realize deeper emotional interaction and truly "live".

Edit: Chen Nan

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