It is also a haircut. Why is Wang Sicong's 28,000 effect from me?

The biggest crisis in the world is from Tony.

Each hand is a psychological game, and each free project is full of routines. Every time you signed will become a "presence of evidence". Finally, you have a dumb loss. No.

For example, the incident of Hangzhou Xiaowu is still vivid. The 40,000 yuan promotion of the interstitial line repair project scared him to report the police on the spot. It is not a small number of condemning stores to charge at high prices.

Even if Wang Sicong can't resist the temptation of high -priced beauty, recently throwing 28,000 to "guarantee long heads" for himself. The effect seems to be not different from 10 yuan. They are in love with ten yuan shear.

01. Ten yuan cut from "Return out of the rivers and lakes"

The story of 10 yuan cuts should start with the "beautiful" hairdressing store.

With the rise of the face value, the registration volume of beauty and hairdressing related companies in my country, 2017-2021 has increased year by year, and the growth rate is more than 30%. And as of the end of January this year, the total number of Chinese beauty and hairdressing companies has exceeded 840,000.

The cities of different levels correspond to the different unit prices of hairdressing stores. The average unit price of beauty and hairdressing stores in new first -tier and second -tier cities is higher, which are 263.1 yuan/person and 260 yuan/person.

blow.

From the price list of the store, it can be seen that the higher the level of the hair stylist, the higher the price. Rushing out of Asia is comparable to Europe. "Therefore, there are always many negative issues such as slaughtering, excessive sales, and high prices in the hairdressing industry.

The industry is called a hairdressing in the industry. It is part of the beauty industry. It belongs to the same category as nails and cosmetics. Female consumers and male consumption with fashion pursuits are quite a lot.

Chongqing.com reporters learned as early as 2009 that Chongqing girls spent more than 3,000 yuan each year on beauty and hairdressing. In that era, 3,000 yuan was equivalent to the salary of ordinary people for one and a half months.

Women are the main consumer groups of the beauty industry, but men's hair is generally as beard. After a long time, it looks sloppy. According to the frequency of January, it will cost nearly 400 yuan on a haircut every year. If there is a cleanliness, once a month? once a week?

At that time, ten yuan fast cutting seemed to be a beam of light to the top of 700 million men.

As early as decades ago, on the hometown trail, from time to time, the master who shaved his head sat on the side of the road with his guy, a washbasin, a mirror, a chair, 5 yuan once, and the price increased to 10 yuan every year. Most men, elderly people, and children who have haircuts.

With the upgrading of consumption and environmental changes, the veteran artists on the roadside gradually disappeared. Since 2015, the sudden rise of the ten yuan fast -cut shop seems to inherit his mantle.

These stores are mainly "low -priced" and "fast". There are no membership system, no sales card, no induction of consumption, and no dyeing and washing services. Instead Send, nothing else. The average consumption price is between 10 yuan and 15 yuan each time. Today, when the price is soaring, it can be called the "Pinduoduo" in the hairdressing industry.

There are four kinds of people who go to the fast -cut shop: old people, children, married men, bald heads. The common point of these four types of people is whether the level of hair is not so high. There are no big requirements for hairstyles. The hair is cut short, and it looks spiritual.

In other words, these people are pursuing the extreme cost performance.

The earliest domestic fast -cut stores started opening the store near the supermarket cashier port. They opened the store very smart. They knew that the profit obtained by 10 yuan and one shear was very thin. Only enough passenger flow could achieve profitability. Large traffic and have a strong communication effect.

After the epidemic, many boys lost their hairdressing opportunities due to their home isolation. They cut their hair on their hair and left 1.4 billion people. At the seventh national census data released at the National New Office conference, children with a 60 -year -old population reached 510 million, and they are the largest crowd of fast -cut shops.

The core competitiveness of fast cutting is simple, fast, and cheap. According to industry personnel, many fast -cut shops require hairdresser to have more than 3 years of haircut experience. In fact, Chengdu's Zhongfa Fast -cutting Store requires their fast -cutting employees to be a master of more than 10 years.

"You may feel that letting the master cut too quickly. But you need to know how to cut fast and good, which is very testing technology." Said the owner of the owner Wu Yongqing.

For hairdressers, fast -cut shops are also a "school" that can grow well technology. For example, in the store of Wu Yongqing, a hairdresser will cut more than 200 heads a day when the passenger flow is high. The haircut for the scholarship is compared with a salesperson.

Domestic fast-cut chain leader cuts the salary of 7K-12K for employees, including 5000-5500, plus performance, the general layer is about 7K-8K, the middle layer is 8K-10K, and the return guests praise more praise The hairdresser is above 10K.

According to the current statistics, the average monthly salary of hairdressers in major regions across the country is within the range of 3,000-6000 yuan, and only 10%-13.3%of the hairdresser's monthly income is more than 10,000 yuan. The average monthly income of apprentices is around 2,000 yuan, and the basic salary of the internal department of the store is around 1,500. They mainly rely on the commission of haircuts and the commission of card sales. Even with the rise in prices, the hairdresser's salary has not increased by 33.31%, and the salary has declined 18.9%, which has also made the hairdresser a loss -making occupation.

But the profit of the fast -cut shop is not so large.

Let's calculate a account, according to 80 hair cutting orders on a single day, one single 10 yuan, then a day is 800 yuan, and the monthly income is about 32,000 yuan. The shop is about 10 square meters-15 square meters, one square meter 15 yuan/day, the rent of a month's rent is about 3150 yuan, at least 40,000 yuan a year, plus 100,000 franchise fees and equipment costs, and then recruit a haircut with a haircut. Division, a salary of 6000-8000 per month. Based on these, we can calculate the gross profit of this fast-cut shop: 32000-3150-8000 = 20850 yuan/month.

If the boss himself does not cut his head, and the device is depreciated, the income of January is only more than 10,000. If you want to make the haircut to get rich, you can only conspire.

02. The past and present life of fast cut

Before 2014, China did not have the concept of "quick cutting". It was to create a new word to do this group.

Between 2015 and 2016, the fast-cutting has been operating in the way of joining. The first one who entered China was Youzhe and Starke. They were Chinese students in QB House, a Japanese fast-cutting shop, and QB House was as early as 1996 It appeared on the streets of Japan.

The founder of QB House is Xiaoxi Guoyi. He usually experienced the "thoughtful" haircut services such as additional massage and recommendation in 1995, and finally charged his expensive cost of 6,000 yen. So he began to think about how to make hair hair more convenient, thus founding Japan's most successful fast -cut shop QB House.

According to the QB House annual report, its annual annual collection of 20 billion yen (1.2 billion yuan), profit of 2 billion yen (120 million yuan).

At first QB House's store entrance will use a traffic light to represent the busyness of the store, which greatly reduces the time of customers' queues and pick up tickets on the self -service machine after entering the store. Focusing on haircuts, the use of self -service ticket machines is one of the secrets of QB House's success.

Soon, QB House's success was reported overseas. The Taiwanese Zhuang Wei and Xiong Guoping, who had worked in Ali for 7 years, saw the fast -cut industry, so Zhuang Wei founded Xianke Duo, and Xiong Guoping founded You -cut.

In just half a year, "Starke Duo" has settled in 25 stores in Beijing and Shanghai, with a total of 90 hairstyles. From 2015-2019, 5 rounds of investment, the total financing amount exceeded 150 million yuan. Black Hole Investment, Plum Blossom Venture Capital, etc. are investors, and excellent cutting also receives 5 rounds of financing.

However, it is also 5 rounds of financing, and the same start time. The number of stores in the two stores is very different. As of 2021, there are less than 70 stars. There are nearly 1,000 stores in Wuhan, Changsha and other places.

The main reason is that the two site selection is different. Starot stores are mainly mall and stores, and Youdou is mainly community stores. Although the passenger flow of shopping malls is high, the rent is more expensive, which is not conducive to rapid expansion.

At present, there are nearly 5 million cumulative paid users, 80%of the annual consumption of members within three months. In Xiong Guoping's future planning, Youzong will expand to 4,000 in the future 3-4 years and open to 50 cities.

However, the gap between Yousao and Xingke is too big. As a brand of the same mother, Starke is officially merged by Youcu. It is not a bad thing for two families. For example It is said that the hairdresser of the store has not changed, but the appointment appointment has changed, and the preferential policies of the store are different.

Cutting soon is like "Suddenly like a night spring breeze, thousands of trees and trees flowers bloom", like all the traces of growth after the rain. In addition to joining, many people also find that most of the simple tools that are cut can be used by e -commerce platforms. Buy, such as fast -cutting exclusive "washing suction" suction device.

What's more noteworthy is that the fast cut has gradually become synonymous with Internet hairdressing. It will not only drain online, but also excavate user data in the later period to give store operations and support.

而有了自助售票机的加成，老板们可以随时通过手机来查看实时营收、客流量、理发师考勤上下班情况、理发师业绩报表，甚至不管有多少连锁店，一部手机就能完成所有Store price adjustment.

The seemingly perfect fast cuts also have shortcomings. Mr. Zhao in Hangzhou has been cut in this ten yuan. It was not until one day he ate closed doors. Later, he learned that this fast -cutting shop in the supermarket was hygienic because of hygiene. The problem was stopped.

Not only did the disinfection cabinet failure, but the practitioners did not have a health certificate, and those towels and pushes that "intimate contact" with customers continued to use the next customer without any disinfection and cleaning. Soon, nearly 10 fast -cut shops in Hangzhou were found to be sanitary problems, including the unhygienic specifications of the clothing of the staff. According to the "Sanitary Standards for Beauty and Beauty Places" and "Barber Shop, Beauty Store Health Standards". The barber shop is an independent public space. The store needs to be equipped with a pool with upper and lower water for the toilet and cleaning tools. The fast -cutting of the hair washing service used a unique vacuum cleaner to suck the broken hair. Many customers responded that they had a lot of broken hair on their hair after cutting their hair.

If you can't do the public supplies "one guest, one change, one change and one disinfection", the store has to shut down the running procedures before continuing to open.

At the rapid development of my country's beauty and hairdressing market, the industry sells cards, prices, compulsory consumption, false propaganda, running roads, etc., and fast cuts are like a stream of hair industry. The industry -shaped medium -sized barber shop has a great impact on small barber shops.

If the hair industry wants to get rid of the chaotic situation, it is necessary to strengthen brand standardization, vigorously develop brands and franchise, uniform quality and efficient quality, more harmonious in the industry, and avoid vicious competition within the industry.

No barber is willing to be a salesman. If you want to grow rapidly, it is a good platform.

refer to:

Research and Future Investment Analysis Report of the Development Trend of China Beauty and American Issuance (2022-2029)-

Fast -cutting industry observation: Why can the fast -cut mode be the trend of starry in China? ——The Tianshan ticket sales

How much money can it make at 10 yuan? ——I uncle Ning loves to think

A fast -cut brand achieves an annual income of 20 billion? What kind of money to make money is cut quickly? ——The Tianshan ticket sales

Quick -cut chain brand You cut off Starkeo -interface news

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