Science and technology companies go to sea, and they can voyage

Author:Look at the think tank Time:2022.06.14

Although affected by factors such as the epidemic and international trade frictions, Chinese companies have no momentum.

Statistics show that in 2020, China's foreign direct investment flow increased against the trend, ranking first in the world for the first time, and in 2021, it further increased to 936.69 billion yuan. According to the disclosure of the China Trade Promotion Council, in the context of accelerating the construction of a new development pattern, nearly 80 % of Chinese companies will maintain and expand their intention to invest in foreign investment.

It is worth noting that with the comprehensive outbreak of the mobile Internet, 5G, cloud computing, artificial intelligence, and mobile innovation technology have flourished. Under the help of emerging technologies, Chinese companies are changing direction, means, and related trends.

From the early Internet social, short videos, Internet tools, etc. to today's mobile games, mobile e -commerce, pan -entertainment, and fintech, you can perceive the extension and speed of Chinese Internet technology companies.

Technology companies accelerate going to sea

Judging from historical experience, a group of technology companies that are the first to go out and stand still are mainly with certain strength and platform -based companies: including the king of African mobile phones, Tiktok, which ascended the global social overlord, and a valuation of 100 billion U.S. dollars The global fast fashion brand SHEIN and other companies, world -class game developers and publishers Funplus, in the Middle East and Latin America markets, their games can play the top three; eggplant technology has 2.4 billion users worldwide, that is, the world 1/1/1/ 3 The population of 3 is provided by eggplant technology ...

The success of these technology giants and innovation pioneers undoubtedly accelerates more golden dreams of Chinese technology companies to go to sea, but behind the logic of Chinese companies to the sea has quietly transformed, there are deeper reasons.

From a macro perspective, the current Chinese economy is currently in a period of in -depth adjustment. The domestic market competition in many industries is becoming increasingly fierce, the market growth rate has slowed, and the market structure is solidified. The technology companies that deeply feel "inner rolls" hope to open up the new world through going out to the sea.

For example, in 2021, the number of netizens in my country reached 1.032 billion, the Internet penetration rate was as high as 7.0%, and the year -on -year growth rate was only 4.34%. Compared with 9.45%in 2020, the growth rate decreased by more than 5 percentage points. In fact, the growth rate of my country's Internet industry has continued to slow since 2017. Therefore, expanding overseas markets in order to find more new growth opportunities has become almost a must -choose direction for Chinese Internet technology companies to find incremental.

From the perspective of micro -perspective, since 2012, China's mobile Internet industry has burst into an overall outbreak. In the fierce competitive environment in China, scientific and technological companies in related fields in China have long practiced skills. The strength of the Taiwan competition. In some segments, it even has a certain competitive advantage. For example, in the field of 5G, the number of Huawei patents ranks first in the world; in the field of blockchain, China is the country with the largest number of patent applications in the world.

From the perspective of external perspective, the rise of the digital economy has created opportunities for overseas markets for scientific and technological companies in related fields in China. Especially since the outbreak, people's use and dependence on the Internet has reached unprecedented scale. Moreover, compared with the more mature domestic market, there are many industrial opportunities with many macro dividends and rapid growth in the emerging markets and developed markets.

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For example, according to Huawei Cloud and "Analysis Analysis", "Internet White Paper 2022" jointly released by Huawei Cloud and "Analysis of Analysis" shows that as a faster growth area in the Asia -Pacific region, Southeast Asia has a relatively complete industrial chain foundation, relatively stable economic growth and huge population base base Essence The development level of infrastructure such as logistics and networks in Southeast Asia has a high level of development, which provides a good foundation for the development of the e -commerce industry. The operating experience of vertical groups/category markets accumulated by domestic e -commerce can support Chinese companies as diversified Southeast Asian consumers Provide refined services. 2

Battle storm requires higher requirements

Opportunities, do not miss it; but pain points cannot be ignored.

Under the trend of Chinese companies, various high -risk of "wind and waves" are hidden. In particular, the changes in the global business structure, coupled with the undulating epidemic and exchange rate trend, the increasingly tightened trade protection and unstable geopolitical environment have added challenges to the sea companies.

From the perspective of past experience and future development, Chinese Internet technology companies are not only facing the optimization of products and services and competition from the industry. They are more about whether the products are compliant under local control and how to efficient product push for products. How to reduce costs and improve efficiency and optimize the output of enterprises have put forward higher requirements for going to sea technology companies.

——Efficient to respond to increasingly strict security compliance requirements. According to the statistics of UN trade and development conferences, 80%of countries and regions around the world have completed or are undergoing data and privacy protection legislation, which means that the risk of security compliance facing Chinese technology companies goes to sea has increased significantly. Although some risks can be avoided in advance, there are also some risks due to the mutation of local policy and market uncertainty. If they cannot respond to flexible response, it is easy for companies to go to the sea to fall into trouble.

——In need to establish a unified business platform worldwide. The success of the enterprise depends not only on the company itself, but to a large extent on the external business environment. For example, technology companies have higher requirements for new infrastructure such as data centers and networks, but digitalization levels around the world are different. For example, of the 4910 custody data centers all over the world, North America and Europe account for 3689 of them, with a total share of more than 75%, while the total share of emerging markets such as Asia, Africa, Lig, and the United States is only 12.87%.

In other words, developed markets have more complete infrastructure, but the industrial growth and potential of emerging markets are greater. When this contradiction leads to business overseas, it will be far from cross -border and cross -region, and the backbone line access is small, and more jumps will become, which will lead to a large delay and volatility, which will seriously affect the user's embodiment. This is necessary to establish a global business platform to go out of the sea, which can not only support the global layout of the existing business, but also achieve flexible resource allocation based on business development and quickly expand to a new area.

——In the realization of localized operations. For the companies going to the sea, in addition to a few simple tools, most of the Internet businesses need to be in -depth localized operations. Not only do they need to start with the design of the product/content itself, but they also need to run through the whole life cycle of promotion and operation. Essence

The main challenges of localization are mainly due to the diversification of ethnicity and culture worldwide. Enterprises need to provide products, content and services that meet local habits and user needs in different links. For example, advertising materials should be designed on the basis of understanding and respect for local culture.

This requires continuous research on the language, ethnicity, religion, customs, and other social characteristics of all places and integrates into the entire life cycle of business operations.

——In the need to create an efficient ecological partnership system. Chinese enterprises will undoubtedly face a series of challenges from local complex ecology. For example, for Chinese -funded enterprises, which have been going to sea and have no experience, there may be more confusing in terms of technical issues, industry development, and resource matching. "Go out", you will take a lot of detours.

Based on Huawei Cloud's survey, 45%of enterprises will give priority to technical partners during the process of going to sea. In addition, they also need to consult partners to solve the problem of policy and legal compliance. Marketing partners need to assist product promotion and marketing. Only by constructing a comprehensive and perfect ecology can the enterprise go to the sea can stand firmly and achieve great development.

In a word, how to solve the four major challenges of safety compliance, localization, global business platform, and comprehensive ecology, how to go "faster, more stable, farther" is the attention of many Chinese -funded Chinese technology companies to the sea. The focus.

Maximize the wind and break the waves in the same boat

The power of individuals is limited. For a large number of Internet companies, it is difficult to copy the success of platform -type Internet companies like byte beating. It is the key to walking with experienced people and gathering together.

In the case of increasing external uncertainty, it is obviously not the best strategy. A more rational approach is to fully learn from the successful experience of the pioneers and go to the sea to better cope with various storms.

In fact, some companies have made attempts in this regard. The "Internet Oither White Paper 2022" mentioned earlier focuses on the core Internet industry represented by e -commerce, games, pan -entertainment, and fintech. Essence Not only that, Huawei Cloud also worked with the leading partners to establish the "Lingyun Go to the Sea Alliance". Through experience sharing, joint creation, jointly realizing the successful development of the sea out of the sea, and the establishment of a value ecosystem of Chinese enterprises in the sea.

The core of this alliance is to in -depth coordination through Huawei Cloud and Chinese -going companies to provide stable, safe, credible, and sustainable innovation services to help go to sea companies in response to challenges.

Why can Huawei Cloud build such a platform to go to sea? The reason is nothing more than the following:

First, many years ago, Huawei was also a "going to sea". In the process of internationalization, Huawei faced a series of problems, including competition, localization operations, security compliance, etc., and these experiences made Huawei Yun "stand on the site and" stand on the station. "On the sea";

Second, there are more than 170 countries and regions that Huawei Cloud has opened in the world. There are many global partners. There are Chinese partners and a large number of overseas local partners.

Third, the proportion of Huawei's localized employees overseas is not less than 75%. Long -term "follow the customs", allowing Huawei to "know the roots" in local customs, language habits, consumption concepts, employment systems, business and financial taxes, and localized service capabilities. Very strong;

Fourth, in terms of technology, a global network and integrated global business platform is a weapon that allows the out -of -sea enterprises to ensure the user experience when the business is widely distributed. This can solve the problems of different digital levels around the world.

In fact, there are still many similar out -of -sea ecosystems in the industry. The common point is that under the thinking of forming a valuable community, more use of scientific and technological means to escort the enterprise to the sea.

The times are developing, the environment is changing, and the type of enterprise is also adjusted, which means that there must be a new path and a new ecosystem to go to sea. Chinese companies have "going global" for decades, and many of them have many successful cases. As a latecomer, on the one hand, you can stand on the shoulders of the giant to reduce the cost of trial and error, and on the other hand, you must gather the waves; as a pioneer, you also have the obligation to share successful experience with others. After all, the crowd can sail.

(News)

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