Consumer coupons have been issued in many places in the country in the near future. What is the actu

Beijing issued the "Green Energy -Saving Consumption Voucher", with a total amount of each voucher package of 1,500 yuan. It can buy qualified 21 types of green energy -saving products; Chengdu issued digital RMB online consumer coupons for a total of 160 million yuan; Taiyuan City invested 5 22 types of digital consumer vouchers, with a total investment of 420 million yuan ... Recently, consumer coupons have been issued in many places across the country to boost the vitality of the consumer market.

The reporter's investigation found that consumer vouchers can boost consumption. However, in order to better play its role, it should further optimize and improve the distribution and use process of consumer vouchers.

Consumer vouchers strive to promote consumption recovery

On April 25, the General Office of the State Council issued the "Opinions on Further Release Consumption Potential to Promote the Continuity of Consumption", requiring comprehensive policies to release consumption potential, promote the continuous recovery of consumption, and propose 20 policies and measures in 5 aspects.

The issuance of consumer vouchers is one of the means of promoting consumption issued by various places. From the perspective of categories, in addition to catering, cultural tourism, entertainment and other industries affected by the epidemic, many provinces and cities have begun to issue car consumer coupons, such as Shandong's plan to invest 500 million yuan, and issue 150,000 car consumer vouchers. ; There are also related to the local pillar industry, such as Foshan, Guangdong issued consumer coupons for home appliances.

"Government funding, platform support, and merchants cooperate." Sun Yacheng, a professor at the School of Economics and Management of Tsinghua University, said that consumer vouchers are generally issued by the government with some funds, and then cooperate with Internet companies or e -commerce platforms to issue online distribution. Some platforms will also give them. Supporting subsidies.

Picture source: "Beijing Commercial Bureau" WeChat public account

The reporter sorted out and found that consumer vouchers from various places this year are mainly issued through WeChat public accounts, WeChat mini -programs, and various Internet apps. The way of passing the voucher includes timing ticket grabbing, lottery, and lottery. The cooperative third -party business platforms mainly include WeChat, Alipay, Jingdong and Meituan. Zeng Fu'e, a professor at the School of Economics and Management of Wuhan University, said that the characteristics of payment platforms represented by Alipay and WeChat are that the consumer side covers a wider area; while Meituan, as a local life service platform, has closer to offline physical merchants.

A report jointly issued by the Guanghua School of Management and Ant Financial Research Institute of Peking University shows that the government's 1 yuan consumption subsidy can drive the average new consumption of more than 3.5 yuan. The leverage effects of many places and payment platforms can reach 5 times or even 10 times.

According to data from WeChat platform, the actual amount of various types of various types of various types of WeChat payment was 22.9 billion yuan from 2020 to 2021, leveraging social consumption of 520 billion yuan. Taking Ningxia Yinchuan as an example, from early March to June 6 this year, 13 rounds of government consumer coupons have been issued, with 2.6 million participants, online nuclear sales exceeded 557,000, and the direct transaction value is 150 million yuan, which indirectly drives consumption of 1.9 billion yuan Essence

Cao Zhongxiong, Executive Director of the Digital Strategy and Economic Research Institute of China (Shenzhen) Comprehensive Development and Research Institute, believes that the issuance of consumer coupons in different categories such as catering, accommodation, tourism, and automobiles can not only achieve the effect of targeted assistance in specific industries, but also attract merchants. With enterprises to launch more personalized benefits, then drive upstream and downstream recovery, promote the expansion of production and investment in enterprises, and achieve a virtuous circle of economy and industry.

The distribution and use rules need to be further improved

The reporter's investigation found that consumer vouchers in some places have some issues worthy of attention during the distribution and use.

——In online distribution, it is difficult for some older consumers to grab. Some aged consumers have reported that although there are many "red envelopes" of consumer coupons, they can grab little, because current consumer coupons generally use online distribution models, and they are grabbed in a few seconds; they have a smartphone for smart phones; It is difficult to pay attention to the information of various mobile phone apps without using young people. Even if you pay attention to it, there is no young man fast.

——Stremia use rules for consumer vouchers are incomplete. A netizen in Shenzhen purchased a mobile phone worth 2899 yuan on a shopping platform and used a consumer coupon. Later, he wanted to apply for a refund for refunds for personal reasons, but the consumer coupon platform did not return it after the refund. "The hard -working consumer coupons are grabbed." On the black cat complaint platform, many people reflected the same problem.

"I grabbed the food vouchers to consume, but the waiter said at the hot pot restaurant at the hot pot restaurant that the pot cost, the cost of tea, and the cost of drinking were not calculated." Ms. Liu in Guangzhou told reporters Available coupons, but the part of the cost of not using the coupon during the settlement was 70 yuan, and the merchant said that there was the right to interpret itself.

—— Some consumer vouchers are traded and sold. The reporter's investigation found that some people used plug -in programs to grab consumer vouchers, and some people grabbed coupons in other cities through virtual positioning, and then sold them. A second -hand platform has a phenomenon of selling consumer vouchers. Some people sell consumer coupons grabbed to real consumption customers by "paying".

The reporter saw a hot consumption in the Beijing Road business district in Guangzhou. Some citizens who were equal told reporters that this store can use consumer coupons. Send it to the "ox", and they will check out. "And" ox "pays the bill more by paying more than 10 yuan more than using consumer vouchers directly.

Shen Yan, a professor at the National Institute of National Development of Peking University, believes that the transfer, transactions, and even cash cash out of consumer coupons may be that the design mechanism itself has loopholes and can solve the problem through technical means; if it is large -scale and gang -style resale, it will not only destroy it, but not only will damage the destruction Market order will also lead to great discounts on policy effects, which can be handled with administrative and legal means. Precise effort to enlarge consumer vouchers

Experts interviewed said that the key to boosting consumption consumption is to make government subsidies a "burning agent", stimulating the growth of consumption in a short time, and finally transmitted to the production supply side, driving the entire economic chain recovery. How to play the role of consumer vouchers also needs to be accurate from multiple dimensions.

Zeng Fu'e believes that in order to achieve the growth of consumer scale in a short time, the government's target group should be consumers with low income or affected by the epidemic. "It can be distributed in batches on multiple platforms. According to the dynamic decision of the nuclear sales rate, the next batch of consumer vouchers will be distributed to improve the efficiency of the issuance and use of consumer vouchers; Putting the consumer vouchers more accurately to those in need. "

"Issuing consumer coupons may be online and offline." Sun Yacheng suggested that some paper consumer vouchers can be issued as supplements, such as combining offline venues such as some local shopping malls, supermarkets, convenience stores, etc., and distributed for specific groups to distribute to specific groups. Some consumer vouchers.

Shen Yan believes that the central bank's digital RMB can be matched with consumer coupons to ensure that funds can be used regularly. In order to promote the continuous recovery and upgrade of consumption, it is also necessary to accelerate the development of emerging consumption and green consumption, which is conducive to leading and creating new needs with high -quality supply, and promoting the formation of a strong domestic market. At present, Beijing, Zhengzhou and other places have issued green energy -saving coupons to encourage consumers to buy green energy -saving products.

Zeng Fu'e suggested that the government can restrict the amount and frequency of consumer vouchers, strengthen big data analysis, strengthen screening of non -normal transaction records, avoid cash withdrawal by technical means, and truly allow consumer coupons to become a full chain. Consumption recovery "combustion agent".

In addition, the reporter learned that the recent phenomenon of selling and cash withdrawal coupons has attracted the attention of public security organs. It is believed that it will take measures to take measures to use the act of using consumer vouchers such as large subjective malignancy, speculative profit, and a lot of malicious cash cash.

Source: Xinhua View Point

Original title: "Market Observation after Multi -Pass Consumer Coupon is issued"

Reporter: Hu Linguo, Wu Wenzheng, Yang Guanxi

Participate in writing: Sun Tong

Vision: Song Jiajia

Responsible editor: Guo Yanhui

School pair: Qin Daixin

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