deal!Li Shufu entered the mobile phone industry

Reference.

BY Zhengshang Reference (WeChat's best financial reading, passing political and economic information from a professional perspective, in-depth interpretation of financial news, here you can understand more real China) WeChat: ZSNC-OK

Source: E company

Li Shufu acquired Meizu into the mobile phone industry, and Meizu also recently responded that it will create a better future!

Meizu response: Create a better future

On June 13, the State Administration of Market Supervision and Administration released Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as the "Xingji Times") to acquire the publicity case of Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as "Meizu Technology").

According to publicity information, the Xingji Times has signed an agreement with Meizu Technology and shareholders involved in transactions. In the Xingji Times, it plans to acquire 79.09%of Zhuhai Meizu.

After the transaction is completed, the acquisition of Fang Xingji will obtain separate control of Zhuhai Meizu.

"For the entire Geely automotive industry, the mobile phone business is very far -reaching. The better development of the mobile phone can bring better development of the car. The better development of the vehicle can promote the continuous improvement of the smart cockpit level, so as to It can help smart electric vehicles to continuously improve the competitiveness. "For mobile phones, Li Shufu publicly stated publicly last year.

Expert: each takes the need for each need and win -win

Meizu Technology was established in March 2003. On February 18, 2009, with the official listing of Meizu M8, the first large -screen full -screen full -screen smart machine in China, Meizu mobile phones began to become famous.

Meizu shipments reached more than 20 million units in 2016, which is also the year when Meizu mobile phones have the highest shipments in history.

Figure: Li Yuancheng

However, from 2016 to 2017, Meizu ranked 67th in the country, but its market share has fallen from 4.8%to 3.8%. According to data released by BCI, from December 28, 2020 to January 31, 2021, Meizu, Meizu, Meizu, Meizu, Meizu, Meizu from December 28th to January 31, 2021. The market share is only 0.1%, and Meizu has almost declined in the mobile phone market.

Regarding Geely's acquisition of Meizu, Major Ding, the founder of the Observer and the founder of Nail Technology, told reporters from the Securities Times · E company that the transaction is the need for Geely and Meizu to achieve a win -win situation.

General Ding believes that Meizu, as an independent mobile phone hardware company, is squeezed by head brands, and has a small chance of re -rising. But in the future, it can strive for the injection of the capital side or join the giant's ecosystem to get greater opportunities for survival and development. Geely can get a relatively complete mobile phone team through the acquisition method, make the finished product as soon as possible, and acquire Meizu at the same time. It can also build infrastructure for Geely's "car machine integration".

Two major suspense to be solved

On September 28 last year, the Xingji Times signed a strategic cooperation agreement with the Wuhan Economic and Technological Development Zone. It is reported that the project headquarters settled in the Wuhan Economic Development Zone, positioned high -end smartphones, integrated global technology and resources, and served the global market.

However, a few months after the announcement of the establishment, the market has never seen Geely's mobile phone trends, and the outside world has always been puzzled. As a Geely Group, a cross -border entry, how will it highlight the high threshold and highly concentrated mobile phone industry.

In addition to Geely, Tesla and Weilai also had a plan to make mobile phones. Li Bin, the founder of Weilai Automobile, recently stated publicly that Weilai will launch a mobile phone soon and match Weilai Electric Motors.

Why should Geely Motors buy Meizu? There are shortcomings in traditional car manufacturers software

Source: Yangcheng Evening News Reporter: Lin Xi

Earlier this year, Geely Automobile and Meizu's "gossip" spread, but both sides were silent. Today, the "gossip" is true and finally unveiled the veil. On June 13, the State Administration of Market Supervision and Administration released Hubei Xingji Times Technology Co., Ltd. (hereinafter referred to as the "Xingji Times") to acquire the publicity case of Zhuhai Meizu Technology Co., Ltd. (hereinafter referred to as "Meizu Technology"). According to publicity information, the Xingji Times has signed an agreement with Meizu Technology and shareholders involved in transactions. In the Xingji Times, it plans to acquire 79.09%of Zhuhai Meizu.

Why does Geely look at Meizu?

Meizu, who was silent for a long time, once again entered people's attention because of the "gossip" of Geely. In recent years, Meizu mobile phones have gone downhill, and the market share share is extremely low, and it can be ignored. Why was it fancy by Li Shufu?

Interestingly, the acquisition was acquired. The Meizu and Xingji era sent the same response to the reporter of Yangcheng Evening News: "Recently, the Astrology era led by Mr. Li Shufu has signed an agreement with Meizu Technology on strategic investment. This The sub -transactions still need to perform the approval procedures of relevant regulatory agencies, and the details of the transaction are still in negotiation. I believe Meizu will take this strategic investment as an opportunity to create a better future. Thank you for your attention. We will choose to share detailed news with the media friends ","

The two parties did not disclose the transaction price. After the completion of this transaction, Meizu founder Huang Xiuzhang's holdings of Zhuhai Meizu will be reduced to 9.79%. Taobao China will withdraw from the shareholding and control of Zhuhai Meizu. In the acquisition of Fang Xingji, 79.09%of Zhuhai Meizu will be held to obtain separate control of Zhuhai Meizu. As we all know, in recent years, IT manufacturers such as the Internet have entered the automotive industry, but have made traditional car dealers restless. The reporter learned that in the eyes of the Internet and mobile phone manufacturers, new energy vehicles are large mobile phones with four wheels. Lei Jun, the founder of Xiaomi Group, also expressed similar views. Therefore, "Huawei Automobile", "Baidu Automobile", "Nezha Automobile" and other IT Internet cars have emerged endlessly. However, of course, the car manufacturer does not want to make a machine system in hand. Li Shufu, chairman of Geely Group, is unwilling to see this situation. According to public reports, Li Shufu has stated that he will invest 10 billion yuan in the mobile phone field. Li Shufu bluntly stated that mobile phones can link the car network and satellite Internet, create a rich consumer scene, strengthen the ecosystem, and provide users with more convenient, more intelligent, and more interactive life experiences.

Therefore, some people in the industry pointed out that in terms of software that may have shortcomings in traditional car manufacturers, Meizu's software system can play a complementary role, which will be a supplement to the ability of Xingji era. And the function of mobile phone functions and smart cockpits is also the road to Meizu self -rescue.

Circle New Energy Vehicle Age

Data show that in 2021, my country's new energy vehicle industry developed rapidly, with sales of 3.521 million units, ranking first in the world for 7 consecutive years, with a market share of 13.40%. Zhang Yi, CEO of Ai Media Consultation, said that today's smart cars are not simply mobility tools, and they are integrated technology interactive products. The development of vehicles has benefited from the rapid development of the software system, and then it can promote the improvement of the level of smart cockpit technology. The level of smart cockpit determines the competitiveness of smart electric vehicles.

Under the wave of IT Internet companies, it has also brought a lot of pressure on traditional car companies, and it is not easy for Geely to build an ecology of all things. Some opinions believe that after the completion of the acquisition of Meizu in the future, which method will the two parties cooperate and whether it can kill the siege is still to be observed.

Zhang Yi said that mobile phones and Internet companies are intensively creating their own ecosystems, not only to realize the interconnection between smart homes, but also to achieve smart vehicle coordination. This is a huge cake, and the giants do not want to let go.

Multiple agencies such as the China Automobile Association predict that the production and sales of new energy vehicles in my country in 2022 are expected to exceed 5 million vehicles and complete the target of 5 million new energy vehicles in 2025 in advance, which also shows that the rapid development of new energy vehicles in my country will far exceed expectations. Essence

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