The "brainwashing marketing" of noise advertising specializes in Chinese consumers?

If you do n’t guess, your mobile phone will always jump out of some advertisements of weeping ghosts and gods.

For example, the two beautiful women show their own money to report their bills, ranging from 70-90 yuan, and very excitedly said that they were made by watching videos in XX software within a day. "Although XXXX can't earn money to buy a car and buy a house, it is definitely enough to make milk tea for a day."

And there must be a frowning man who is sighing in the injustice of fate. "Obviously using the same software, the difference between people and the world is so big!" So the two younger sisters taught it carefully ... point out that they must be downloaded through the link below to download the link below. You can get the favor of banknotes. At this moment, the son is like a ravioli, and the little brother brushed his mobile phone wildly.

Since you can make money when you look at advertisements, what class do I go to?

01. brainwashing marketing into the brain

Soft -implanted advertisements are not easy to be excluded, and too hard implantation will cause people to be disgusted.

Most of the domestic variety shows are provided by sponsors, so in the process of recording, there will be inevitable implantation links. Most of the advertisements will only appear in specific advertising periods. In the content, stand out from the guest's mouth.

"Miking Life 5" broke the 6430 million playback volume. In order to make the advertising implant more natural, the director adopted the method of getting the ingredients in the circle of circle, and each ingredients were inserted with a small flag of sponsors. When he uses He Yan in the set of melon seeds, he will say: Thank you XX integrated stove to provide us to the seeds of melon.

This is the most interesting clip of the entire concentration. Most viewers said that they did not hate such an advertising method, and even looked at Jinjin. Even when the advertising film was solo alone, the barrage area "thanks to the father of the Golden Lord".

Contrary to the gentle advertisement of "Life" is the hard and wide -range version of the radical version. Although it is so disgusted, its effect is unexpected.

When the movie was waiting for the opening of the movie, the advertisement before the reflection continued to repeat the advertisement of "Platinum Tour Shooting, wherever you want to shoot, wherever you want to shoot". People on both sides held pink logo cards on both sides and kept repeating. This sentence, only a few seconds of advertisements only make people disgusted and noisy, known as "brainwashing marketing".

But it turns out that brainwashing marketing is well -founded. In the 1920s, media theorists combined Freud theory and behavioralism to form a new propaganda theory- "magic bomb theory", which regarded the stimulus of the media as a magic bomb into the brain. Can be quickly accepted by the audience and directly act on the audience.

In other words, the information transmitted by these advertisements can directly and simply see their key information. This is the most hope of many advertisers. Even if it is "lost", it really makes people remember that these are not in the past. Aware of the brand. In 2020, the Platinum Travel Shooting has been upgraded by the "Yunshang Marriage" SaaS Software's global marketing, and has won the only "Oscar Oscar" Effie Award in the wedding film industry.

These advertisements will also appear in our daily life. In order to use a WeChat mini -programs to remove watermarks, I watched the 15S game advertisement.

This kind of monetization is a way to make money to make money. In recent years, software such as Kuaishou Speed ​​Edition, Douyin Speed ​​Edition and other software not only launch advertisements to make money, but also to make money and raise pigs. To the extreme.

Most advertisers are in a system of advertising alliances. This is a collection of small and medium -sized online media resources that can help advertisers to achieve their release and earn the difference. The platform will earn the money of the advertising alliance through your click.

The usual forms of advertising include CPC (paying for payment), CPM (paid by thousands of times), CPS (paid by the effect), and the advertising alliance is equivalent to an intermediary. In the end, the advertising alliance earns the difference. The retail investor earns the advertising fee after being drawn. The platform earns the cost of the advertising alliance, and what you earn is a bit after being drawn again.

The most generous advertisement gives you up to two cents (30 seconds), that is, a one -hour advertisement is up to 2.4 yuan salary. Even if you hung 24 hours a day, the earnings of a day are only 57.6 yuan, plus a series of withdrawal requirements: Sign in for 10 days, the amount is 100, and 10 friends are invited ... the results can be imagined.

For the platform, as long as there are sufficient number of users, you can earn a lot of advertising fees.

At the same time, the flood of vulgar advertising runs counter to the development of my country's advertising industry, and this "mystery cloud" in the media advertising market seems to be more and more difficult to understand.

02. "Strange Marketing", dangerous but effective

According to the different communication media, the advertisement can be divided into newspaper advertisements, magazine advertisements, broadcast advertisements, TV advertisements, street signs, packaging advertisements, etc.

At the beginning of this year, there was a lot of vulgar advertisements. There were "habitual criminals" Wei Long's wipe edge packaging, and Procter & Gamble's posts were accused of vulgar marketing.

Do they know that this is wrong? Know. Will they change it, no. Why?

The definition of advertising in "British Encyclopedia" is that advertising is a form of communication information that is to promote the sales of goods and labor, affect public opinion, obtain public support, promote a career or cause other reactions to publish the advertisers. Essence

As long as all advertisements are not involved in false marketing and do not touch the bottom line of the law, they can use everything. After all, "someone scolds no one to ask." However, "vulgar" does not mean "false", they just achieve the purpose of sales through the distorted packaging of information. If there is no advertising, a non -profitable platform is the most sinful party. In July 2020, more than 400 companies including Lianlihua, Ford, Coca -Cola and other big names announced the withdrawal of advertising in the Facebook platform. Not only did Facebook completely eliminate hidden dangers in terms of speech, the depression caused by the epidemic also allowed brand merchants Perform the advertising port.

Large advertisers have left, and Facebook's market value has evaporated tens of billions of dollars, leaving a "empty shell without advertising". The income decreased sharply, Facebook panicked. I did not expect several advertisers to take it out.

If all brands are advertising on packaging and public accounts, the cost is quite low. March French family was accused of using dolphins "weird marketing." A dolphin in the advertisement makes a sound in the face of the camera, and then the video is paired with text based on the sound to promote its products.

Soon this advertisement was accused by many netizens: Every time he entered the elevator, he listened to the scalp and even questioned the animal abuse. Soon the French family apologized and removed this dolphin advertisement.

The loss of a video advertisement is huge. The components of the advertisement have been composed of the front -end costs, personnel costs, hardware costs, post -production, and miscellaneous fees. If you recruit an additional advertising company, you must depend on the level.

Picture source knows@图 图 影 图

Advertising monetization is an unsightly process. Each industry is affected by environmental and formal factors, and the effect of monetization is different. Take the shared charging treasure as an example. According to the analysis of the industry, the actual cost is calculated according to the "rent+depreciation" model. The average advertising of the shared charging treasure industry only takes less than 4 months. According to the monthly venue fee of 1500, the year The profit is as high as 85%.

Advertising in the gaming industry usually cannot be returned, but for their new services, expansion, and test data, they have to use the resources brought by advertisements.

The market has been studying how to be a successful advertisement. In the movie "Minority Report", there was a commercial street advertising sign recognition John Andaton's high -tech clip. A way of advertising services has given many advertising companies inspired.

In 2018, the French JCDECAUX company is brewing how to make outdoor advertisements more personal, and completely achieve information interaction between mobile phones and many objects that do not have communication functions now, and establish a true personalized electronic city.

However, the key point of this project is not technology, but whether the customer can agree. After all, the software is enough to allow customers to formulate the location and types of their receiving information in detail. If the user is unwilling to pay for this service, all the efforts are in vain. Especially in areas with densely populated stores, no one wants to receive bombardment advertising reminders.

No matter how high -tech advertising, we must respect the wishes of the audience.

There are 10 most successful advertisements in Chinese history. Their unified features are "selling", such as: "Hengyuan Xiangxiang Wells Cashmere shirt, sheep and sheep", "Intel, Knight of Nongfushan Spring", "Receive Gift only collects brain platinum ... "

And recently criticized such advertisements a lot, but why do you not change advertising? Basically, advertising is effective for the market, and advertisements without memory points are not good advertisements. At least this trick is used for Chinese people.

According to Zhiyan data, China ’s advertising expenditure increased by 9.3%in 2015, which is 2.4 times the growth rate of the US market. In the next three years, China's advertising market expenditure will still be maintained at more than 8%, which is significantly higher than the global average. In 2018, China's advertising market increased by $ 75 billion, accounting for 25%of global advertising expenditure in the same period.

This may be partly due to the video shooting industry chain, which is attributed to the general pipeline. According to public data, from 2015 to 2020, the domestic mobile advertising market has risen from 59.2 billion to 484.4 billion, and the number of short video users has reached 820 million. people.

A short video advertisement shooter once revealed that there are short videos with plot and 1 minute, and they can find crews scattered across the country and short video practitioners. The price is only about 3,000 yuan. It is a traditional new media advertising. Less than 10%.

The exaggerated acting skills lead to the rolling advertisements of the thunder.

Although they are crudely made, they can be accurately pushed to the customer's mobile phone. "The soil flavor short video advertisement is the choice of the trend, the choice of stepping on the short video air outlet, and the best time for small cost crews to embrace the Internet." As long as Volkswagen likes This is an advertisement with good quality.

The word "Advertisement" in "Advertising" is the earliest derived from Latin "Advertre", which has the meaning of attracting attention, causing attention, notifications, induction, and disclosure. Today's advertisements are no longer biased towards hardware, creativity as king, and the logic of advertising is intricate. The only way to measure the quality of advertising is not only income.

Advertising brainwashing is too much, but the effect is indeed good.

refer to:

An ubiquitous advertisement -the century -old crime and punishment of the vulgar advertisements of the China Digital Science and Technology Museum: Can't quit nor the besieged —

Short video advertising empire: 30S short video shooting costs and entry thresholds low as you are unimaginable -to walk for a turtle to take a walk

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