Huawei Chen Chunhua incident revealed the rumor business chain of pirated book vendors

Author / Jin Delu

The pictures of this article are from the Internet

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Through the various comments and interpretations of Chen Chunhua about Huawei, and the repeated interpretation and exaggeration of the details of the exchange with Ren Zhengfei, more than 10,000 eye -catching articles were born on the Internet, and the folk media received a lot of traffic.

A few days ago, Huawei finally couldn't disturb this phenomenon. Suddenly issued a statement to express dissatisfaction, and ascended the hot search "Huawei has nothing to do with Professor Chen Chunhua, Huawei does not understand her, and she can't understand Huawei." Professor Chen Chunhua followed by responding. I do n’t know the source of the network, and said that the lawyer would hire a lawyer to investigate the legal responsibility of online articles.

When the netizens were staggered to eat melon, the e -commerce platform that focused on the book was killed out of thin air on the evening of July 7, and issued a statement, "This matter originated from pirated book vendors, individual media, and drainage for sales of pirated books. Two articles repeatedly fabricated into different versions, eye -catching, even vulgar titles. "

When this move, the incident is pointing directly at pirated book vendors, and the motivation for malicious traffic is clear. In fact, in addition to Ren Zhengfei and Chen Chunhua, Wang Xing, Zhang Yiming, Zhang Xiaolong and other Internet big names have long been deeply infringed by pirated book vendors, and it is difficult to eliminate online public opinion for a long time.

So why do pirated book chambers aiming at these Internet leaders? How is the chain behind? How long will this black production last?

01 "Look at him dynamic!"

"Why did Zhang Yiming clear the Weibo overnight?", "The founder of Meituan, Wang Xing also chose to be silent, it is related to fines" ... At the end of last year, a large number of similar articles circulated on platforms such as Weibo, WeChat, Baidu.

In the article, the author said affectionately. "This man who posted ideas, finally closed this door that connects the outside world."

But in fact, Wang Xing did not make a dynamic dynamic, just set the account "six months to be visible". Therefore, between the so -called "strong supervision" and "clear social platform remarks", the cause and effect are not established at all, which is essentially making rumors.

If you go back to the past, you will find that there are endless articles, and the reading volume is not low. For example, in 2016, Zhang Xiaolong set up the permissions and no longer active, and some people in the market began to "miss" Zhang Xiaolong dynamic, thinking that some of the "unpleasant" things were hidden in the locking dynamics.

Of course, the times are changing with each passing day, and Zhang Yiming is even worse. In some self -media pens, some private behaviors are added with oil and vinegar, which makes people imagine.

These articles are similar in content. The author claims that by collecting and organizing the social platform remarks of well -known entrepreneurs, you can summarize the operation of successful people. Even after "sharing with friends around me, it really changed their destiny. ","

Mingxiu plank road, secretly Chencang. Behind the deliberately creating gimmicks, in addition to attracting traffic, there is also a deeper trading chain.

If the article is read, you will see the contact information or the book purchase link at the end: "Zhang Xiaolong's Tencent Weibo", "Read Zhang Yiming, see his Weibo! "The Collection of Wonderful Quotations of Wang Xing Fan" ... It is a stolen book that is not bad to copy the quotations.

First, clear the difference between "piracy" and "stolen seal". In publishing professional tool books, "piracy" refers to the author or copy of the author or copyright owner, not paying, and in most cases, and the source of the work is not indicated in most cases. Mainly targeting works that have been published.

The "stolen seal" is a work that the copyright owner's unpublished and distributed work, and it is actually illegal publication. Zhu Wei, deputy director of the China University of Political Science and Law Communication Law and vice chairman of the Beijing Electronic Commerce Rule of Law Research Association, said, "For example, Zhang Yiming's Weibo and Wang Xing's rice are not called pirated books. Out of their own remarks, they have been collected, stolen, and made huge profits by these pirated book vendors. This kind of violation of intellectual property rights should be severely hit. "

But all kinds of hundreds of millions of entrepreneurs have "ended" and conspiracy theory, just to sell "stolen seals"? How much does this business make?

In May of this year, the case of illegal publication cracked by the Zaozhuang City Public Security Bureau can see "huge profits": it is found that the amount involved in the case is more than 700 million yuan and the illegal profits are more than 32 million yuan. Capture 126 suspects, 27 production and sales den, seized 131 printing equipment, collected more than 100,000 volumes of illegal publications, and 20TB of infringing e -books.

Earlier this year, the "Sweeping Popularity" Office of a county in Hunan also announced a case, destroying two illegal publication printing and sales den, and seized more than 10,000 books involved in the case. In the pictures of illegal publications collected on the spot, the compilations of Internet entrepreneurs such as Zhang Yiming Wang Xing were listed, and even explosive products in pirated businessmen.

A stolen stolen chain is clear: related interests created explosive articles through hot topics on the Internet to produce terrifying arguments and incite public emotions. The high topic brought by this allows offline pirated vendors to continue to sell various illegal publications of low -cost, and even drain for online pirated bookstores. When Zhang Yiming and Wang Xing and other rumors were flooding, a large number of 10W+sales stolen books on various e -commerce platforms were good evidence.

In short, the piracy is to actively create "demand" from the upstream, and take a new path of "rumor+piracy". This is the hidden corner in the publishing market. Those books we think "no one will buy" have grown up in the dark. 02 "Rich" pirated book vendor

The "big guys" are really easy to use.

As mentioned earlier, the stolen books that copy celebrities' famous quotes only mechanically aggregate the data and directly plagiarize the knowledge results of others. Without any editing, there is no added value of knowledge.

The packaging is also very rude. Only one picture printing cover is attached to a copy paper with poor texture. The cost is about 6 points/page.

However, with the celebrity effects of entrepreneurs, some books pricing exaggeratedly reach 100-300 yuan, even if it is second -hand books, it costs more than 170 yuan.

For example, "Read Zhang Yiming, see him on Weibo! 》 As a best -selling book, each platform sells more than 10,000 volumes.

Click on some businesses, and the store is sold out successfully in the store. Some stores even sell pirated books in the name of "home shop".

You know, the cost of ordinary authentic books includes copyright fees, raw material expenses, burial expenses, and printing. The publishing price is about 20-100 yuan, and the range of 30-50 yuan is mostly.

After the price war, the price of genuine books on the offline and offline decline again. According to the Beijing -opening data, in 2019, the discounts of books fell to 50 % off, and 2020 were 40 % off. Not to mention the second -hand book. On the second -hand book trading platform, the price of the second -hand book is usually about a dozen to 20 yuan.

There is a stolen book with poor added value and texture, but the price is far better than the exquisite genuine book.

On the other hand, in addition to selling physical books, this chain also covers a variety of formats such as selling electronic documents and rice accounts.

It is a kind of "normal" on the Internet after scanning famous books and books into PDF documents. On the public account, Baidu, Xiaohongshu, Weibo, there are no shortage of sounds of "pdf" and "txt". Earlier, some media reports that some pirated merchants downloaded and sold the selling electronic documents in batches through electronic libraries, not only "full", but also priced at only 3-5 yuan.

At present, the entrepreneurial quotation electronic documents circulating on various e -commerce platforms are about 5-30 yuan. By asking one of the merchants, the reporter learned that these quotations can sell three copies a day on average, and their results are good.

03 Double Critical Strike of "Rumor+Piracy"

Compared with the vigorous development of piracy, the living space of genuine books is constantly squeezing.

With the depression of the publishing industry, pirated books further seized the genuine living space. A few months ago, Zheng Yuanjie's magazine "Fairy Tale King" was announced next year. Unlike most of the journals that have stopped distribution due to poor sales, the biggest difficulty facing Fairy Tale King is that it is constantly being "CTRL C+V". Numerous duplicate pirated readings were finally selected for 36 years of magazine to choose from.

Similar incidents have emerged endlessly. In 2018, the Raying Book House, known as the "Most Beautiful Library in China", was replaced with a large number of pirated books because of the "exchange book" activity. As a result, the bookstore was full of pirated books after a few years.

Pirates have been banned repeatedly. In recent years, the efforts to crack down on piracy have also been increasing.

The National "Sweeping Popular Africa" ​​Office announced the top ten cases of "Sweeping Popularity" in 2021 at the beginning of this year, involving online dissemination of obscene items, illegal publications, fake journalists extortion, infringing piracy, and infringing minors' rights. According to statistics, in the past year, more than 13,000 cases have been investigated across the country, of which nearly 1,900 criminal cases have been criminal cases, and criminal penalties have been punished.

Whether it is the siege of piracy of online literature, film and television works, or piracy of music works, or investigating illegal printing, storage, and sales of pirated books, it reflects the strict guidance of the policy and has a strong deterrent effect on cracking down on group infringement crimes. Essence

In this new case of "making rumors+piracy", the explosive articles that provoke emotions upstream are profitable for piracy, and pirated rampant is also helping to fly for rumors. The issuance of a large number of infringements, between infringement and forcibly interpretation, those who have been chased by learning are becoming more and more vague.

According to the theory of communication, rumor circulation = association with problems × uneasiness of social members × uncertainty of the environment. That is, the more important the problems are involved, the more unstable social emotions, the more vague the truth, and the more active the rumors.

From "Hangzhou Women's Courier is derailed", "73 -year -old Dongguan Qingxi entrepreneur married 29 -year -old Guangxi Beauty" ... Most of the endless online rumor -making cases are the key to stimulating eyeballs such as "derailment" and "old husband and wife". word.

The "Zhang Yiming and Wang Xingqing Social Platform Speech" directly seized the important issues of national supervision and entrepreneurial relations, which quickly caused social emotions. The rumors spread and further intensified social problems.

This new wealth road is a shameless road.

In fact, social platform remarks are only personal expressions. Entrepreneurs' focus is not on social platforms, but to operate well companies with heart. This is a common sense. Pirates have repeatedly subverted common sense and used them as traffic passwords.

For the rumors, it is always a disaster, and the damage is difficult to make up. What's more, the huge rumors quickly drowned their clarification. For example, after a rumor and derailment of Hangzhou women, they were attacked by a large number of unknown netizens and "human flesh" ... not only lost their jobs, but also suffered from depression. But her clarification was trapped in the circle of personal relationships, and even troubled for several months, and never got a sincere apology. And the rumor even claimed "this is just a joke."

No one pays attention to the voices of the victims. With the social relationship cocoon room and the return of the tribe, the truth has not been tampered with or disappeared, but it is not important in information dissemination. Rumors wearing the truth coat are greater than the truth.

The advent of the "post -truth" era makes rumors "truth". Over time, the rumor forms a cixture and has become a label that the victim cannot get rid of it.

As mentioned above, the criminal behavior of "rumors+piracy" is a double blow to the individual of society and victims, which is very harmful. In order to accurately crack down on such criminal acts, we can clear the source, protect personal interests, safeguard social order, and guide the correct social emotions.

At the end of last year, the Central Cyberspace Office also launched a special operation of "Clear and Crossing traffic fakes, black public relations, and network water forces" to rectify the hot spots of social speculation, and the so -called "hot text" and "explosive models", deliberately inciting netizens' emotions Make malicious marketing and other issues. It also focuses on investigating a batch of registration and release of homogeneous information for the manufacture of false data, hot topics, attacking hot topics, attacking the slander of others, and sedimentation of negative information.

In March of this year, the Central Cyberspace Office revolved around the problem of widely focused and highly harmfulness, and clarified the 10 important tasks of the "Clear" series of special operations. It is pointed out that "the special rectification operation of Qinglang · Internet User Account Operation", strictly dispose of "hot spots" such as current political news and social events in accordance with the law, and use an account to rendering speculation to publish the "Title Party" article to incite the emotions of the netizen. A magnifying group of group anxiety.

Only by completely blocking this distorted "shortcut" can we make the "positive road" of the publishing industry more unblocking and make the "road" of society more bright.

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