Baoan · Bao ③ | Xiaoyi Network: Use big data and algorithms to promote the intelligent upgrade of the home service industry

Wen, Picture/Chen Yunqiang Li Wei

Small and beautiful technology companies have solved the pain points of the standardized home services of millions of families! After buying home products, no longer worry about finding the installation and maintenance master, log in to the official website of the "Master of the Wan" to find the professional on -site service based on the high cost -effective master's specialization of big data, intelligent algorithms and AI technologies. The price is open and the risk is borne by the platform.

Founded in 2013, Shenzhen Xiaoyi Network Co., Ltd. (hereinafter referred to as "Xiaibai.com") is located in the Wutong Island Creative Park, which is picturesque on the scenery of Hangcheng Street, Baoan District. As an Internet home service platform, as of March this year, the platform registered master has exceeded 1.8 million, and the service covers 365 cities in 365 cities in a total of 3,267 districts/counties. 10,000 times. In 2017, Xiaoyi Network was awarded a national high -tech enterprise, and in 2020, it became a new special enterprise in Guangdong Province. The company also participated in the formulation of industry standards for the National Federation of Industry and Commerce's "Home E -commerce Delivery and Installation".

At the moment when there is an epidemic in all parts of the country, Xiaoyi.com, which has been developing at a high speed in the past few years, has also faced various problems such as difficulties in business delivery and rising operating costs. The technical platform continues to iterate and upgrades to improve user satisfaction and other measures to meet the difficulties of the family business year -on -year, and the annual growth rate of more than 90%last year, and the month -on -month growth rate of more than 30%. The model. In June, when the Baoan District Party Secretary Wang Shourui led the team to investigate the economic work development of Hangcheng Street, he evaluated the small 100 billion network: help relevant groups solve the employment problem, help the service industry's transformation and upgrading, and promote professional service personnel.

The Yangcheng Evening News "Baoan Enterprise 'Straight Hanging Cloud Fanjiji Canghai" series reports that the third station has entered a technology company with light assets such as Xiaoyi Network to explore how the "Didi" of this home service industry creates and operates. See how technology changes life and build a smooth "win -win" bond for enterprises, individual users and home improvement masters; witnessing the algorithm makes our lives more convenient, efficient, and how to reduce service costs by relying on big data in the future.

Use algorithm to solve the problem of pain points in home service

Wutong Island Creative Park, located in Baoan's "Dagong Port" area, is located in the city but is full of natural atmosphere. Lakes, islands, trees, vines ... like an ecological park. The temperament of high -tech enterprises and parks like Xiaoyi Network complements each other.

Tian Xiaoyang, the founder of the company and CEO, said that the company's founding process has a logical feeling. Tian Xiaoyang studied computer majors. After graduating from university in 2000, he went to a large furniture export company in Dongguan for network maintenance. In 2003, he came to Shenzhen and entered the communications industry as a project manager and product manager. Ten years later, an old friend in the home e -commerce industry mentioned to him: The biggest pain point for traditional home companies' online transformation is that it is difficult to establish a service network covering the country and improve the "last mile" services such as distribution and installation. On the one hand, most of China's furniture manufacturers are small and medium -sized enterprises, with a low degree of centralization, and it is difficult to build an independent after -sales service system for the country. On the other hand, consumers are often "unable to start" for consumers. Even if they are found, they will be like a "blind box", which will be worried about the quality of the soldiers and the "one hammer buying and selling". At that time, Tian Xiaozheng also encountered a variety of pain points when decorating the house. Therefore, he and his partners "coincided with one shot" to integrate the experience in the furniture industry, the knowledge of computer professional fields, and the experience of making product managers to integrate the experience of product managers. The establishment of Xiaoyi.com hopes to provide home services such as distribution, installation, maintenance, cleaning, and dredging through big data, intelligent algorithms and AI technology. "At that time," Didi Taxi "was rising throughout the country, and our ideas were also inspired by it, and decided to be the" Didi "of the home service industry. The installer is equivalent to Didi drivers, which are managed by platform management and constraints. Hygens and service consciousness, provide standardized services. "

"It is not even thousands of miles." At the beginning of the company, with ideas, the goal was set. The first problem was that a group of professional skills with professional skills. Tian Xiaoyng recalled that at the beginning, he collected personal news on the Internet, called and communicated one by one, and pulled them into the platform. In the year of the company's establishment in 2013, "Master Wan" found 6,000 such masters across the country. Through equipment and other methods, they encouraged them to change the traditional business method, register on the platform, accept the dispatch, and operate independently. Once there is an order, the master who meets the conditions can be quoted according to the user's needs. The platform realizes the 'preferred order' through the algorithm. It is recommended to the customer. The price is good for both parties. The information service fee is customized for each order to bear the risks generated in the service. Through the delivery of orders again and again, the master's ability and credit have gradually accumulated on the platform, becoming an important basis for users to choose a master.

Through this preferred and standardized model, one year later, the decoration master registered on the "Master of the Master" has increased more than two times to more than 20,000. This year, this number has exceeded 1.8 million people. "The company's open platform has opened online guarantee transactions, allowing businesses and customers across the country to trade directly, and find the most suitable master through big data and algorithms. As the number of masters increases, the density of order density, the master's '' The time of the empty nest is also becoming shorter. The platform will calculate the best route in the same area and the best service type. "Tian Xiaoyang introduced. Build a big market on the platform

The platform was built. During the rapid increase of home improvement masters, Tian Xiaoyng realized that the manager has become a "important service" of the company. So the company founded the "Master Skills Center" to build a professional skills training platform for home service, gradually formulated rules and standards for registered masters, and conducted training through professional teachers to formulate corresponding awards and penalties. declaration". "In practice, if there are consumers feedback malicious price increases and refusal services, the platform will stop punishment for a certain period of time and gradually standardize the master. Some rewards. "

From the beginning of the establishment to 2019, the company focused on providing value -added services for merchants, including well -known home brands and e -commerce. After 2019, with the changes in the front -end market, the platform began to refine the service and start the home life scene. Various maintenance, pipeline dredging, air conditioning cleaning, home appliance repair services.

As an Internet home service platform, in the nine years since the establishment of Xiaibai.com, it has gradually realized business users such as home e -commerce and physical stores to provide one -stop after -sales service solutions covering the nation's distribution, installation, and maintenance to help enterprises establish or or Improve its after -sales service system, improve service efficiency, improve service quality, reduce service costs, and improve digital infrastructure; for family and individual users, provide convenient services such as installation, maintenance, cleaning, and dredging at home to solve each of the home life scenes. Several problems allow users to enjoy high -quality and temperature services; to provide employment opportunities and more guarantees for the masters with professional skills, help masters improve service skills, establish personal brands, increase labor income, and realize self -worth. According to reports, there are more than 6,000 masters in Shenzhen on the "Master Master" platform, and they run every day in various areas of the city. The average monthly salary of them is 56,000 yuan, and the outstanding performance can receive 10,000 or 20,000 yuan.

Talking about the future development of the company, Tian Xiaoyang believes that with the diversification of employment and the continuous emergence of emerging work, because of a certain skill threshold, the number of people engaged in the home service industry is declining, and the training master and the cultivation market will become important companies as the company. A piece of business requires time to precipitate and gradually expand the impact from a small range. At the same time, the company will also analyze the existing records, and let the master precipitate themselves and establish a personal IP.

It is understood that in the future, "Master Wan" will cooperate with partners such as the home industry and the service industry to work hard to create social value, enhance the overall service level of the industry, establish a unified standard of home service industry, build a quality, efficient, and temperature home life service New ecology. At the same time, "Master Wan" allows more people to master professional skills and improve service efficiency through algorithms. It is also a channel for reducing service costs in the era of increasing service costs in the future. Responsibility.

The government's front service helps the enterprise to help

On the "Balcony of the Scenery" in Tian Xiaoye's office, there was a aircraft flying at low altitude from time to time, which made people feel the pulse of the "big airport". Mentioning the topic of choosing to start a business in Baoan, Tian Xiaoyang said that because he lived in Baoan, he was familiar with the environment here, and naturally founded Xiaoyi Network in Baoan. At first, the company rented a 160 -square -meter office in Baoyuan Road Fortune Port Building. As the company's business volume increased, he had 400 R & D, operations, and sales staff. In 2017 A square meter office.

Speaking of Baoan's entrepreneurial environment, Tian Xiaoyang said that as the founder of technology companies, he can feel the opening of Baoan's overall business environment. The government usually does not interfere with the company's operations, and various procedures can be handled quickly according to the process. The company can do its own career. "After the epidemic, the leaders of the Baoan District Industry and Information Bureau, the District Enterprise Service Center, and the street -related leaders are particularly concerned about the development of the company. They often visit the company to ask if they encounter difficulties and whether the government level can provide corresponding help. It will also organize us to go Participate in the economic situation survey of the street, inform various issues to docking relevant departments, and promote the company at the investigation meeting. "Tian Xiaoyng said frankly," It is usually not disturbed and warm at critical moments. . The problem of inconvenient nucleic acid detection of employees we report was quickly responded. Nucleic acid detection points often entered the park, which greatly facilitated employees to cooperate with epidemic prevention work. "

It is understood that a set of enterprises have established a set of corporate demands to quickly solve the working mechanism to solve the work mechanism to solve the "pain points, difficulties, and blocking points" facing the development of enterprises in the jurisdiction at a super conventional speed and intensity.The street innovation has established a system of "chief responsibility system" and "departmental responsibility system" and "dual -track system". For corporate demands to the end, it implements all -round services around the demands, and go all out to promote corporate demands until it is completely resolved.Through the leaders at or above the street level, we will visit the enterprise on a regular basis, set up a street enterprise to quickly solve the work class, and quickly link to solve corporate problems to provide enterprises with refined services and help the development of enterprises.Source | Yangcheng Evening News · Yangcheng School

Responsible | Yellow Tie'an

School pair | He Qiyun

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