Xiaomi's exclusive response This newspaper: The most important thing is always the domestic supply chain

Reporter Yang Shasha

In response to foreign media reports, Xiaomi, a Chinese smartphone company, has begun to produce smartphones in Vietnam. On the 6th, a reporter of the Xiaomi spokesman responded exclusively from the Global Times that the news was true that the Vietnamese plant was completed and put into operation in June 2021. This year 6 this year, 6 this year, 6 this year. Xiaomi mobile phones produced by the Moon Vietnam have begun to be sold. The Xiaomi spokesman also emphasized that Xiaomi has the supply chain of global layout. "But for Xiaomi, the most important thing has always been the domestic supply chain."

According to the Indian "Business Standards" reported on the 6th, Xiaomi will commission the production of DBG technology (Guanghong Technology) foundry factory in Hong Kong Capital, which is located in Taiyuan, northern Vietnam. The overall area of ​​the factory covers an area of ​​about 200,000 square meters and the investment is about 80 million US dollars. In addition to smartphones, various components such as data transmission equipment and circuit substrates will also be produced.

The Xiaomi spokesman responded to the reporter of the Global Times on the 6th that in recent years, due to the increase in the cost of epidemic and import and export logistics, the shipping cost of the Southeast Asian market has risen. A strategy of improving supply efficiency and implementing local production. " The spokesman said that the Xiaomi mobile phone produced by the Vietnamese factory will also supply other Southeast Asian countries, such as Thailand and Malaysia.

According to the Statistics of the British research institution Canalys, the British research institution shows that in the smartphone market in Vietnam, the sales share of Xiaomi from January to March is second only to Samsung (34%), reaching 22%, and the first jumped in the second place.

The reporter visited a sales agent in Hanoi, Vietnam's capital, and found that Xiaomi smartphone sales counters were set up in the store. The average price of Xiaomi mobile phones sold at the counter is 6 million to 8 million Yue South Shields (about RMB 1800 to 2400), and the lowest price is 2.49 million Yuenan Shield. The person in charge said that "the recent models (the competitive models such as Samsung) are very small because they are welcomed cheap."

For the choice of production in Vietnam, a Xiaomi spokesman said that partners and Xiaomi calculated the cycle of production, circulation, and supply, and the possibility of evaluating localized production in different regions around the world. In addition, partners also need to implement site selection, planning, land acquisition, construction, recruitment, supporting, etc., and different countries also have different requirements for the production and data of local sales products. "Therefore, this is a global perspective. Normal layout.

Xiaomi had previously produced smartphones in China and India. The "Japan Economic News" states that after the outbreak of the new crown pneumonia in 2020, the supply chain was chaotic and had a huge impact on sales. In order to disperse the production base, Xiaomi decided to transfer to northern Vietnam for production. Vietnam has nearly 100 million people. The rapid development of mobile Internet and e -commerce has driven the rise of the local smartphone market. In 2021, the Vietnamese smartphone market increased by 11.9%year -on -year, and mobile phone sales reached 15.9 million units.

In addition to Xiaomi, other mobile phone companies have transferred production to Vietnam. "Japan Economic News" said that Samsung entered Vietnam in 2009. Apple is discussing the transfer of tablet iPad to Vietnam from mainland China. The company's wireless headset AirPods has launched Vietnam production since 2020.

Xiaomi emphasized that Vietnam's factories are only one of the company's product layout in Southeast Asia, and not the entire production and supply chain moves to Vietnam. The spokesman told the Global Times reporter that Xiaomi has a supply chain of global layout, but Xiaomi has also insisted on the growth of Chinese supply chain companies for many years, and insisted on domestic technology investment. The localization rate of Xiaomi mobile phones and ecological chain products has been steadily improved for many years. "At present, no overseas countries can replace China's supply chain cluster, which should be the consensus of the entire industry," said the spokesman. ▲

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