Yu Minhong and Luo Yonghao, VC still wants to vote

This is a rare scene in the Douyin live broadcast room-

There were a few steaks in front of Dong Yuhui. The audience looked forward to his introduction of the product, but he picked up the whiteboard and wrote "12 Pieces of Steak" to teach everyone to speak English.

He kept saying in one breath: "When you memorize words, Alaska's cod is jumping out of the water; when you are mathematics, the seagulls in the South Pacific are crowded over the coast; when you study late, The circle is colorful. But the young man dreams you to realize it yourself. You must go to see the world yourself. "

Dong Yuhui used to be a gold medal teacher in New Oriental. Now, he is the anchor of the Zheng'er Baijing. Just the past weekend, Oriental selection finally leaned on the label of "bilingual" and "cultural" live labels. "I have taken your class and bought your dishes." This popularity extended to the stock market. Today, New Oriental Port's stock market rose about 15%, while New Oriental Online rose 74%to HK $ 10.84/share. Since this month, New Oriental Online has increased by more than 180%.

At the age of 60, Yu Minhong suffered the biggest setbacks in his life in the year of Er Shun. He was still unwilling to lie flat, and turned down his face to lead the New Oriental Transformation Live and bring the goods. Coincidentally, after Luo Yonghao's bankruptcy liabilities of that year, he put down his body and walked into the live broadcast room. Today, Dongshan has reappeared.

"If you can be good, then someone must want you." Quietly, we saw an indomitable entrepreneur image of a disbeling middle -aged man.

New Oriental live broadcast, sell 15 million a day

The market value rose 5 billion yuan

Yu Minhong finally relieved.

On June 10, the "Oriental Selection" live room quickly became popular in Douyin. The reason was that the anchor with the goods was used to use the Chinese and English bilingual explanations, and at the same time, the English teaching and the word groups were written on the question board. Throwing out some paragraphs shaking the burden, interesting and vivid.

This refreshing bilingual live style is in sharp contrast to the script in other live broadcast rooms and the roar, attracting countless netizens to stop. On the evening of the 10th, the fans of the live broadcast room just exceeded 1 million, and today (13th), this number has exceeded 3.3 million. In other words, this "cultural" live broadcast room increased over 2 million in just three days.

Netizens have lamented: "Dreaming back to New Oriental Class", "Outstanding people will shine and respect everywhere", "The live broadcast room of a cultural person, this is simply a clear stream." A friend in Shanghai commented: "This kind of live broadcast is very meaningful. There is no shout, no killing, no vulgar words, some are poetic and painted, civilized, romantic, comfortable, and elegant."

It is difficult to stop, which also brings the most explosive transcript in the east selection. Data show that the Dongfang selected live broadcast room live broadcast on the evening of the 10th, the number of peaks reached 108,000, the number of fans exceeded 1 million, the number of live broadcast products was 125, the live broadcast sales volume was 198,000, and the total live sales exceeded 15 million yuan. 48 hours ago, 48 hours ago , The total sales volume of a single day is only one or two million. Compared to the premiere scores, it has been nearly tripled, and once the top 1 of Douyin is on the list.

The anchor Dong Yuhui interspersed the knowledge of English, history, philosophy, Chinese, biology, geography and other disciplines during the live broadcast of the live broadcast. It was humorous and funny. The young Shaanxi guy also has another identity -a famous English teacher in New Oriental, who has brought over 500,000 students in 8 years. Due to the rise in the heat, Dong Yuhui, who laughed at "like a terracotta warriors", also received some invitations to the talk show, but he said in the live broadcast that he would not participate now.

Oriental selection is a live broadcast e -commerce platform of New Oriental Online, which was formed by the head of the head Yu Minhong at the end of last year. The fire in the live broadcast room also drove the stock price of New Oriental Online. On the morning of June 13th, the Hong Kong stock market opened high online, and the stock price rose exceeding 100%for a time. The total market value exceeded HK $ 11 billion, which was over 5 billion Hong Kong dollars from the previous trading day. 10,000 yuan. As of the close, the company's stock price rose exceeded 40%, with a total market value of HK $ 9 billion.

To this end, Yu Minhong appeared: "This is a very critical transformation of the New Oriental teachers. The teacher transformed into an anchor with goods, which has received everyone's attention and some of the recognition. Thanks to netizens for their tolerance and support."

Yu Minhong put down his face

At the age of 60, stand up to collapse and find hope

Half a year ago, Yu Minhong and New Oriental were still at a cold trough.

In 2021, due to policy, epidemic, and international relations, online education stepped on the brakes. Among the uncertainty, New Oriental suffered the biggest change in history -the company's market value fell by 90%, revenue decreased by 80%, employees dismissed 60,000 People, coupled with cash expenditure such as employee compensation, refund tuition fees, and teaching points retirement.

There are countless times on the edge of the collapse on the road of entrepreneurship. Yu Minhong has not given up. He once bluntly said in the "Opening White" program: "I can leave it, but what about the 50,000 brothers and sisters of New Oriental?" Under the hit, Yu Minhong decided to decide In the cold winter, embrace changes, resolutely led the team to transform -with the teachers cross the border, walk into the Douyin live broadcast room, and open up a road that is not related to education.

On the evening of November 7 of this year, Yu Minhong said in the live broadcast that New Oriental plans to set up a large agricultural platform that will help sell agricultural products with hundreds of teachers to bring goods with hundreds of teachers and support rural revitalization. One month later, New Oriental launched the "Oriental Selection", which is mainly concentrated in the band of agricultural products such as fruits, beef and mutton, and launched for the first time on December 28. Yu Minhong personally sat in and harvested the sales of 4.8 million yuan. As Yu Minhong sighed: "Everything is not easy, just like we suddenly pierced into the fog." Compared to well -known entrepreneurs such as Luo Yonghao, New Oriental is obviously late, and some people even ridicule that this is another feeling of buying and selling. Essence Questions have also come, and "expensive product prices" are one of the most complacent places since the selection of Oriental selection.

This also directly affects the sales results selected by Oriental, and the live broadcast room is often deserted. The new trembling data shows that in the first two months of the official launch, the East selection has been broadcast live 26 games, with a total of 335 pieces of goods, with a cumulative sales of 81,400 pieces, and total sales of 45.476 million yuan. Yu Minhong's record that day.

But no one expected that New Oriental would come back again with the "old -fashioned" Dongshan. As we can see, it took 6 months to select the live broadcast room from 0 to 1 million, and it took 3 days from 1 million to 2 million.

Now, the live broadcast ecology of New Oriental has gradually taken shape. At present, the anchor team of New Oriental is mainly divided into two categories. The first category is the anchor team of New Oriental Online Teachers. They will regularly produce content on the selection of an account in the Oriental; Your own live account, creating vertical accounts such as food, mother and baby.

A few days ago, Yu Minhong also mentioned in his personal public account that last week led the team to form a "New Oriental Live Room" team. This team will specifically promote New Oriental high -quality education products and other high -quality education related products, including books, including books, including books, including books, including books, including books, including books and other high -quality education Smart software and hardware learning equipment, and learning related cultural and educational supplies.

"I call the live broadcast economy as the third revolution in business." Talking about the logic of focusing on live broadcast, Yu Minhong analyzed that the first time was a hypermarket, the second was e -commerce, and the third time was live broadcast. "Since last year's policy, my definition of New Oriental has become an educational company with education products as the core. Products need to sell channels. I found that the most effective sales channels are in addition to looking for proxy, which is live broadcast."

He even shared the goods with the goods with Zhou Hongyi, which attracted the latter, but Zhou Hongyi frankly said: "I can't erase it."

However, Yu Minhong did not want to be an Internet celebrity anchor. "I don't want to develop myself into live broadcasts and online celebrities. Only when the team is strong can the business develop continuously." He said in his personal public account, "I still have more importantly more importantly more important Do you have to do it. "

Yu Minhong and Luo Yonghao gave the entrepreneurs a lesson

VC: willing to vote again

There are many thorns on entrepreneurial roads, and Yu Minhong's disgusting in the predicament is moving.

The frustration and success he experienced is also the epitome of countless Chinese entrepreneurs. In the 1990s, Yu Minhong, a bloody young man, first started in a 10 -square -meter broken house. A broken house, a broken chair, and an advertising glue bucket began his own entrepreneurial road. In the early days, due to the fierce killing of the training market, Yu Minhong's advertisement was also torn off by the opponent.

From 2000 to 2004 was the most difficult time for Yu Minhong to become the most difficult time. At that time, the brother became a team and the management became a problem. After the 911 incident, the study abroad market was greatly affected. ETS launched a lawsuit related to New Oriental. This compensation is more than 6 million yuan. The most difficult time, New Oriental faced a crisis of disintegration.

Later stories, everyone knew that where New Oriental and Yu Minhong fell, where they fell.

Now Yu Minhong's live broadcast business has gradually entered the right track. Hundred and thousands of times, as he said: "The development of New Oriental, almost everything comes from scratch, is a new Long March, and I need my team and my team to make a long -term struggle. This is not a fight for war horses. It is a toughness of camel through the desert. "

At the same time as Yu Minhong's live broadcast room was on fire, Luo Yonghao, who had an ideal ambition of entrepreneurship, stepped out of the live broadcast room, withdrew from Weibo and all social platforms, and officially started the next entrepreneurial.

This time, Luo Yonghao stared at AR. It is rumored that many VC investors have found Luo Yonghao, and what everyone sees is also his continuous failure experience on the road of entrepreneurship.

From this point of view, Yu Minhong and Luo Yonghao are quite common. They are sober and tough, looking for hope and way out in despair. This is undoubtedly a rare stubborn power in the current cold venture capital circle. A VC partner is in the circle of friends and sincerely pays tribute to entrepreneurs. If he has the opportunity, he will still be willing to work together.

Entrepreneurship is difficult, and a group of entrepreneurs have experienced the most severe moment in recent years.

The investment community was recently informed that a well -known domestic design brand was almost unable to support due to the great environment, and it has closed the stores located in Shanghai Yuyuan Road. In order to save cash flow, the founder personally put his WeChat QR code in the circle of friends and took the order for 24 hours. More than one young entrepreneur once talked helplessly: "Barely mixed in the first half of the year, would it be better in the second half of the year?"

But as Yu Minhong once said: "Life cannot go smoothly to the end, there are always a few back and forth to get good results." Similarly, this is also an inspiration for entrepreneurs who are in trouble.

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