In the mountains of Wanjia's lights, re -understand the tablet

Wang Guowei wrote in "Words of the World" that there is a triple realm in life: the first realm "Last night's West wind withered blue trees. On the high -rise building, looking at the end of the world", the second realm "The belts are gradually wider and do not regret it, for the end of the width, so as not to regret it. "Yi Lian people are haggard", the third realm "Search for thousands of Baidu in the public, and looking back, the man is there, and the lights are in the mountains."

I suspect that Wang Guowei installed a camera in my house and had evidence. Isn't this what I look like looking for your favorite electronic products?

As a text worker, I have been looking for smart hardware solutions that "can see the literature PDF+big screen+handwriting+cheap", find all over the world, the straight board mobile phone screen is too small, the price of folding screen mobile phone is too high, and the slow loading of Kindle is only suitable Covering noodles, laptops are inconvenient in writing and recording inspiration. Finally, it is found that tablet computers are the best options.

Next, for a long time, for a long time, for a long time, the tablet market is all Apple's unique. The iPad series exceeds the budget. There are hidden dangers in the small brands that have been transmitted to after -sales, so I have to continue to be a "waiting party".

Suddenly looking back, I suddenly found that the domestic tablet was placed in full bloom. Some head brands were inadvertently deployed in all gears. The tablet was changed. , Learning and Education, Family Entertainment and other thousands of lights.

More and more relatives and friends want to buy tablet computers. This embarrassing device that once positioned under the siege displayed by smartphones, PC computers, and large screens finally started to "turn red".

However, it must be acknowledged that the psychological expectations of tablet computers to truly find their own differentiated value and change the psychological expectations of "buying before buying before buying and buying after Iqiyi" are quite challenging. Previously, only Apple performed well in the tablet market with the advantages of a huge group of creators and the "family barrel" closed system.

Therefore, at this time, there was a reason to return to the original point of the technical point to talk about the value positioning of tablet computers, and how Android manufacturers broke the game.

Find it in the dream: re -understand the tablet

Around 2019, tablet computers were still unique. At that time, data from IDC showed that the market share of iPad reached 36.5%, which was far ahead of other tablet manufacturers. Except for Apple, other tablet manufacturers have declined to varying degrees.

In 2022, the "Tablet PC Consumption Insight Report" released by the First Financial Business Data Center shows that personal tablets consumer consumption drives the Chinese tablet market to grow up against the trend, of which 2500-3000 yuan and 4,000 yuan are sold. The highest proportion is the highest, and the high -end tablet is driven by Apple to grow at a high speed; the thousand -dollar tablet market has also risen under the growth of education needs, and the growth rate is the most prominent.

Focusing on tablet computers, the layout of a mobile phone manufacturer is staged in full swing. Huawei, Honor, Xiaomi, Lenovo, etc. have launched tablet products one after another. Obviously, the value of tablets has been recognized and is expected to become the next mobile phone market.

But objectively speaking, the tablet is still the tablet, and the product form has not changed. Why can the public and manufacturers change the value of it?

In this regard, Jeffrey Moore, who is known as the godfather of Silicon Valley and the father of high -tech marketing magic, has a mature analysis. He believes that when the mainstream Volkswagen chooses high -tech products, there are three considerations. Among them, the value of the tablet is hidden: the value of the tablet is breakthrough:

1. Practical. That is, consumer decision -making is driven by strong practical ideas. For tablets, the growth of mixed offices, online education, home entertainment and other needs during the post -epidemic period have given the practical value beyond the tablet "Watch the video". However, practicality also varies from person to person. The office group must solve the problem of production efficiency. Online education must consider children's physical and mental health, and home entertainment requires audiovisual enjoyment ... So, how to collect practical functions in the thousand yuan files to satisfy one and satisfy the satisfaction of the thousand yuan files to satisfy the practical functions and satisfy the satisfaction. The diversified needs of different groups are a challenge for Android manufacturers.

2. Nice. Jeffrey Moore proposed that the mainstream Volkswagen often tends to buy high -tech products from well -known big brands. This can get enough support, which sounds difficult to understand, but imagine that if you purchase tablets, mobile phones, and even computers in the purchase of tablets, mobile phones, and even computers At the time, the brand selected brand does not have enough popularity. Regardless of self -use, sending, and drawing prizes, they may encounter "questioning", which will cause additional psychological burden on ordinary consumers, and naturally it is impossible to open the mainstream market. With more well -known Android manufacturers lay out tablet computers, more and more mainstream Volkswagen chooses, the market will naturally open up.

3. Low threshold. High -tech products are generally "discontinuous Innovations", that is, users need to change their behavior habits and pay a certain amount of learning costs. Performers may ask for it, but ordinary consumers will feel that it is not very bad. It is convenient, so the smart hardware of the mainstream market must have the low threshold of "fool -style operation". Since the tablet is given new practical value, it must have significant innovation in office, entertainment, education and other functions, and it is more convenient for users to use and operate in order to cooperate with new user needs.

It is not difficult to find that Apple is a simple interaction with the creators that has sufficient practicality, global popularity, and closed ecology that they can be unique in the tablet market. For Android manufacturers, only by solving the above three points, the transition from the early market to the mainstream market can it really happen. Suddenly looking back: the critical moment of crossing the gap

It sounds difficult, but Jeffrey Moore believes that opening the mainstream market is not a very difficult thing -it only needs to understand the values ​​of different users and provide services to them. Isn't this the "user -centric" that technology companies often say? If the user's psychology is really easy to grasp, the tablet will not be boiled until now.

One fundamental reason is that the demands of different groups on the same product may be completely different. Jeffrey Moore described this phenomenon as "crossing the gap". High -tech enterprises need to continue to cross the gap and successfully transition to the next consumer group to reach the "dream of dreams", the mainstream market.

Is there such a product? Without experience, there was no say. Last month, OPPO's second tablet OPPO PAD Air was released. I made several rounds of evaluation on it. The conclusion should represent a product logic that opens the mainstream market.

In the first round of evaluation, myself, office users.

As mentioned earlier, as a mixed -office work party, a tablet computer that can "handwriting+big screen+reading+portable" is my just need. At the same time, because of respect for Moore's law, I insist that electronic products "buy new and not buy old", which has a contradiction: new PADs of high -end brands such as Apple are super budgets. The emergence of OPPO PAD Air perfectly stepped on my pain point.

For a few days, I got a lot of thoughts: starting at 1299 yuan, the starting cost is no pressure, the brand effect of OPPO is superimposed, the trust in hardware performance and software upgrade, it is easy to leverage the mainstream market; the ColorOS for PAD system upgrade upgrade , Smart Coordination has a direct improvement in office efficiency, especially cross -device interconnection, parallel window, smart sidebar, diversified marks, etc., which are very convenient to record inspiration and reading notes; It has also passed the five -point evaluation of the German Rhein TüV low blue light and the National Ophthalmology Center. Long -term work can effectively protect the eyes. All in all, in terms of product strength, tablet computers have achieved greater productivity value instead of being reduced to pure entertainment tools for watching dramas.

Yang Yang wrote a lot of experience. The editor -in -chief said "this is"? Indeed, for business office groups, as long as the budget is added, there can be more choices.

However, the mainstream market has never been a type of "athlete". It is very important to pass the needs of the demand to the baton to other popular groups to create a "crowded effect".

So I started the second round of evaluation: the Entertainment Party.

I handed OPPO PAD Air to my roommate, and after get off work, I just wanted to play games to watch the "sofa potatoes". After using it for a while, the other party said: 10.36 -inch fuselage, 83.5%of the large -screen proportion, the visual experience of large -screen tablets is indeed much better than mobile phones. It is very suitable for chasing dramas in the toilet without TV.

The watching experience of the eye screen, Dolby's sound effects are also very good, it is more convenient to appreciate Liu Yifei's fairy value, and it is not effortless to chase more than a dozen episodes in one breath.

As soon as I heard that OPPO PAD Air sells for only a thousand yuan gear, it is immediately stated that they are going to buy it to their parents. On the one hand, they can not help them always watch videos on the mobile phone. Parents are also very recognized, and they will not complain about "spending money", and they can also show off "the child bought me" with other elderly people.

Based on his feedback, I think OPPO PAD Air has also grasped the psychology of the entertainment audience, and there is no problem in responding to the demand for popular entertainment.

But this round of evaluation was beaten back. In the final analysis, there are many hardware options for entertainment. This demand is not "rigid", which is not enough to support the long -term growth of tablets. However, the neighbor children who suspended classes at home for the Beijing epidemic gave me an inspiration for another evaluation.

A mother neighbor talked to me. The child went online at home and lay on the bed with a mobile phone. Anyway, the teacher named him, but he didn't know if he learned it. The time -delayed re -classes make parents feel bald in online learning, and also need an educational weapon that is more suitable for children.

As a tablet -faced tablet -faced tablet, OPPO PAD Air is also optimized for education scenarios.

In terms of physical health, through eye protection function and AI comprehensive health monitoring, parents' concerns about their children's long -term use of electronic equipment influence vision. For long -term use of tablet computers, eye fatigue will be reminded in a notification form. ; The sitting position is not correct or too close to the screen, and it can also be adjusted in time by reminding to achieve a combination of labor and rest. I once opened the tablet under the bedroom atmosphere at 11 pm. The system immediately appeared "Please use in a bright environment". Good guy, when I was in school, I had to have this function, and I would not become deep myopia. Essence

In terms of learning effects, the built -in one -stop learning space becomes practical in the educational scene. It enables one -click and one -click disable function. The application and use duration and situation are supervised. The progress makes "chicken baby" parents no longer need to worry too much. No need to say more about the willingness to pay for education for education. In fact, the "Tablet PC Consumption Insight Report" also shows that education tablets are the core strength to support the thousand yuan tablet market.

At this point, it can come to an end. Interestingly, I was investigated in a certain scientific and technological exchange group. Question: Reading literature+big screen+handwriting+cheap, what are the solutions? A group of friends replied "Is this a test?" He gave me a new inspiration. That is a large number of self -driven learning parties such as exams, compilations, and postgraduate entrance examinations, and is also the mainstream users of tablets.

During the learning process, a large number of text processing activities will be involved, especially fast notes, split screen collaboration, handwriting records, etc. Among them, OPPO PAD Air's split screen collaboration, handwriting and keyboard peripherals can allow the learning party to record their experience at any time; the 7100mAh large capacity battery and 18W fast charging of the flat tablet can get rid of the endurance of the endurance and make learning the daily life of life become the daily life of life. , Practice anytime, anywhere.

A thousand readers are a thousand Hamlet, and various groups in the mainstream market have their own needs. The thousand yuan tablets represented by OPPO PAD Air, the reason why it is successful is like a "kaleidoscope" that reflects multiple needs. Through the advanced upgrade of functions and the demand of different groups, this is why more and more consumption consumption is consumer. The important reason for paying for such products.

Lights: Thousand yuan tablets of thousands of family lights

Represented by OPPO PAD Air, we can see that innovation is deeply penetrating into the tablet, and many key changes have been brewed. This may be the market pattern of "Apple's independence" in the face of the "Apple Family", which is extremely important: with users as the center, thinking of users, constantly crossing the gap, and making products that meet the needs of various users.

Today, well -known mobile phone manufacturers have basically gathered on tablet computers to explore the effective integration of this category with new technologies. What does the rise of thousands of tablets mean for major manufacturers?

One of the meaning is the maximum market value. The mainstream market is the most consumer group and the most cost -effective effect. The thousand yuan tablets open the mainstream market, which can maximize the profit of technology companies in this field.

The second meaning is the lock of ecological users. Tablet is no longer a large -screen replacement of a mobile phone, or a portable spare tire of PC, but a must -have for important scenes such as education, entertainment, office, and learning. I noticed that OPPO PAD Air supports OPPO transmission, OPPO multi -screen interconnection The function of the tablet, the high -frequency use of the tablet will inevitably activate the corresponding interconnection needs. As one of the central interconnection, the thousand -dollar tablet meets the existing users and attracts new users to precipitate an important consumer asset for the OPPO brand.

The third meaning is the training ground of new technologies. Under the wave of 5G, AI, and IoT, all kinds of hardware is accelerating evolution. It is unsolvable mystery for specific changes and whether users can accept the new experience of "new species". Especially in the economic situation of global inflation, it will become more cautious about high consumption expenditure. At this time, the thousand yuan tablets are an excellent entry point. The technology accumulation is fully released into the product and provided a technology manufacturer with a one of the technology manufacturers with a one. Training field. Obviously, OPPO PAD Air's AI capabilities and interconnection operations in the ColorOS For PAD system have demonstrated some understanding of OPPO's future digital life.

The tablet began to appear in a large number of lights, and it reached the third realm. Of course, the new story of Android tablets has just begun. From all perspectives such as hardware, interaction, and connection, there is room for upgrade space and potential. OPPO, who understands users and polished products, is just a microcosm of mobile phone manufacturers embracing the tablet market.

In the future, the tablet "kaleidoscope" will reflect more colorful digital life, which may explain from another aspect, why technology is always worth looking forward to.

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